The word ASO (short for App Store Optimization) is sure to come up whenever people talk about mobile apps. With the enormous competition on the app stores, ASO has become an activity you can no longer afford not to do. Achieving sustainable growth is very hard unless your app page is properly optimized.
The topic of ASO is pretty well covered on the interwebz, with plenty of blogs and discussion groups sharing solid info, but who’s got the time to go through it all, and make sure you got everything covered…
With this in mind we at Splitmetrics have developed what we humbly believe to be the World’s Most Ultimatest App Store Optimization Checklist. It’s an easy-to-follow flowchart that will help you:
Learn App Store Optimization essentials and advanced tricks
Find out how to improve your app’s conversion rates
See how you can boost organic search traffic
Detect and eliminate bottlenecks that are hindering you app’s growth
Run comprehensive ASO audits like a pro
The checklist is a bit biased towards iOS and Apple App Store but most of the advice is also applicable for and Android apps on Google Play. Get your free copy now and see if your apps are up to scratch!
This is a guest post by Galina Divakova, the CMO at Clickky, a full stack marketing platform for mobile publishers and advertisers. She is an experienced mobile marketing manager with great passion for all the things tech. Galina is always in search for new trends and solutions that might bring new opportunities in the rapidly evolving mobile industry.
If you are preparing to release an app, you face a number of risks. The competition is extreme and it is very easy to get lost among the hundreds of other offers. Instead of leaving everything to chance, you can optimize your app in the best possible way with the user acquisition. Run a soft-launch campaign before the official release, attract users first, observe their behavior, check the results and analyze them. In the end, your app will have much better chances to succeed…. Read more
App Store and Google Play don’t always agree on things, but this time they unanimously picked Prisma as the app of 2016. MSQRD was named runner up for best app of the year for iPhone and a top trending app of 2016 for Android.
What do Prisma and MSQRD have in common (apart from both being photo/video apps, obviously)? …They both used Splitmetrics to A/B test and optimize their store pages and improve conversion rates. Now, of course, we’re not saying that we’re the reason behind the immense success (because we’re too modest and humble :). But we’re happy and proud to have been part of these great stories and would like to share our chapter with you.
According to Apple, search drives 65% of all App Store app downloads, which is roughly 1.5 billion installs every month. This automatically makes Apple’s newly launched Search Ads one of the biggest ad networks for iOS. And since search has always been a channel that drives some of the most qualified and loyal users (both on the App Store and on the web), Search Ads is definitely worth trying out.
Apple just announced some significant changes to the App Store guidelines that will affect all iOS app developers. The changes labeled ‘App Store Improvements’ are coming into effect starting September 7, 2016 (in other words very soon) so let’s take a closer look and see what this means for the mobile dev world.
We’re happy to announce a technical partnership with our good friends at Appsflyer – a top mobile app tracking platform. Appsflyer and SplitMetrics are now fully integrated, which means that if you’re using Appsflyer for attribution you can see the stats on real store installs right in your SplitMetrics experiment reports.
Apple continues to experiment with the layout of App Store’s search. Apparently, they now show a single but significantly bigger landscape screenshot to match the size of the double portrait screenshots which remained unchanged.
Making your mobile app go viral in a store and determining people to share it with their friends is a holy grail of every publisher. The importance of achieving viral success skyrocketed due to ever-increasing advertising cost. Moreover, people don’t find ads that trustworthy. Yet, when a friend shares a new mobile app, walls of prejudice fall down and downloads boost.
The MSQRD app experienced explosive growth thanks to impressive viral sharing with friends. As a result, Facebook acquired Masquerade (the company behind this viral photo and video filter app) for an undisclosed amount in March this year.
The 3D mask technology will be used in live video within Facebook app, which Mark Zuckerberg introduced at F8 conference. I caught up with Eugene Nevgen, the CEO of Masquerade and co-founder of SplitMetrics, an app store optimization platform, while he was in San Francisco for F8.