App Store and Google Play don’t always agree on things, but this time they unanimously picked Prisma as the app of 2016. MSQRD was named runner up for best app of the year for iPhone and a top trending app of 2016 for Android.
What do Prisma and MSQRD have in common (apart from both being photo/video apps, obviously)? …They both used Splitmetrics to A/B test and optimize their store pages and improve conversion rates. Now of course we’re not saying that we’re the reason behind the immense success (because we’re too modest and humble :). But we’re happy and proud to have been part of these great stories and would like to share our chapter with you.
According to Apple, search drives 65% of all App Store app downloads, which is roughly 1.5 billion installs every month. This automatically makes Apple’s newly launched Search Ads one of the biggest ad networks for iOS. And since search has always been a channel that drives some of the most qualified and loyal users (both on the App Store and on the web), Search Ads is definitely worth trying out.
Today we take a look at how you can optimize your Search Ads for maximum ROI.
Apple just announced some significant changes to the App Store guidelines that will affect all iOS app developers. The changes labeled ‘App Store Improvements’ are coming into effect starting September 7, 2016 (in other words very soon) so let’s take a closer look and see what this means for the mobile dev world.
We’re happy to announce a technical partnership with our good friends at Appsflyer – a top mobile attribution platform. Appsflyer and Splimterics are now fully integrated, which means that if you’re using Appsflyer for attribution you can see the stats on real store installs right in your SplitMetrics experiment reports.
Apple continues to experiment with the layout of App Store’s search. Apparently they now show a single but significantly bigger landscape screenshot to match the size of the double portrait screenshots which remained unchanged.
Facebook acquired MSQRD (Masquerade), the company behind a viral photo and video filter app, for an undisclosed amount in March this year.
The 3D mask technology will be used in Facebook live video, which Mark Zuckerberg introduced at F8 conference. I caught up with Eugene Nevgen, the CEO of Masquerade and co-founder of SplitMetrics, an app store optimization platform, while he was in San Francisco for F8.