KPIs for App Store Optimization: What Mobile App Metrics to Track?

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What is not measured, can’t be improved.

But what are the key performance indicators (KPIs) for mobile app businesses?

What should we measure and how do we understand that our marketing efforts are effective and bringing results?

In this post, Katerina Zolotareva, Marketing and Customer Success Manager at TheTooltalks about KPIs that are the most critical for the success of an App Store Optimization strategy for mobile apps and games in both Apple App Store and Google Play Store.

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The Ultimate Guide to App Keyword Optimization: Research, Tactics, Tools and Tips

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Wondering what is the best way of growing app installs if your ads budget is limited?

You need to find cheap user acquisition channels and methods of getting your application to the customer. How to achieve this? Well, go to where your customers are!

According to Apple, organic app store search initiates 65% of all downloads on the average. People tend to go directly to the App Store or Google Play for finding an application they need, and keyword optimization is what makes an app visible to this audience. 

Since app store keyword optimization influences both installs and revenue (organic users are more likely to become paid), the growing number of organic app installs leads to higher ROI.

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Mobile app tracking platforms: How to choose and set up?

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Enhancement of user acquisition activities is impossible without systematic tracking of mobile ad campaigns efficiency.

These analytics data assists in crafting ad content and optimizing your app store page which is likely to boost mobile apps downloads and installs. Implementation of such analytics eliminates guesswork in the course of planning, budgeting, optimization of mobile app marketing and choosing right user acquisition channels.

Mobile app tracking platforms provide data on user events (such as repeat app launches, level completions, in-app purchases) and a source of app downloads and installs. However, there always comes a question regarding attribution methodology. The specific character of app stores excludes usage of cookies or other PC Web technologies to identify the channel which predetermined app installs.
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Question: How to Choose a Mobile App Marketing Agency?

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Wondering how best to choose a mobile app marketing agency?

Want to know what services app marketing agencies usually offer?

We’ve talked to Gabe Kwakyi, a founder of the mobile app marketing agency Incipia, to find out when it’s a right time to outsource app marketing to an agency, how agencies do mobile marketing and what they do to avoid miscommunication with clients.

Make sure you’ve read Gabe’s interview before signing the agency on.

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SplitMetrics Lets You See How Your Apps Perform in New App Store Design

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With the news that Apple’s redesigned the App Store, we have started receiving questions about A/B experiments in a new design in SplitMetrics.

We can clearly see that app development companies are concerned about how the App Store redesign will influence their rankings and conversions.

There’s no wonder as the redesign not only impacts a number of characters in the title but switches the whole focus from the developers’ vision to the product side. For instance, each in-app purchase can be presented in a form of a card with a title, icon, description and a price. Will this feature influence conversions? Heck yes, it will!

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Why the App Store and App Analytics Tools Show Different Data

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Apple introduced Search Ads less than a year ago but this ads type has already proven its validity and efficiency. This is not particularly surprising as over 65% of App Store mobile installs come from users’ search queries.

Hardly any marketer neglects mobile application analytics when it comes to measuring the performance of user acquisition channels. Attribution Partners’ reports provide vital mobile app data analytics which assists in ads campaign evaluation and refining of Search Ads activities game plan.

Nevertheless, almost every publisher is doomed to encounter the discrepancy between App Store data and reports of third-party mobile apps analytics tools. There’s no need to accuse such attribution partners of negligence and fraud right off. The truth is, various reasons beyond our control may stand behind such varying datum.
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How to Work With App Store Reviews (Yes, Negative Too)

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Apple finally green-lighted developers responding to users reviews and rating scores on the App Store with iOS 10.3 emergence. It deleted halts and streamlined the process of responding to iOS customers feedback.

Apple also introduced new API which allows iPad and iPhone users leave Apple App Store reviews and rating score without being redirected to the Store app. Furthermore, it limited the annual number of review and rating scores requests to three per app. This will appease customers who are sick and tired of being interrupted by constant iOS App Store review begging.
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App Packs: When App Store Optimization meets SEO for apps

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This guest post was created by Ekaterina Zolotareva, a marketing manager at TheTool – performance-based app marketing & ASO tool for App Store and Google Play.

How ASO and App Store SEO can make you show up in App Packs

Are you making the most out of the opportunities to increase your app or game’s awareness? Did you know that ASO (App Store Optimization) doesn’t only increase your application visibility in the stores, but also affects the SEO (Search Engine Optimization) of your app store listing in the Google mobile search, and gives your application extra visibility in the App Packs?

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Ultimate Guide to App Advertising: Tools, Insights and Tips to Empower Mobile Marketing

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Emarketer says that $101 billion was spent on mobile ads globally last year.

Let’s think about it – the sum is more than 5 times bigger than the corresponding one in 2012. Moreover, it’s expected that the increase in mobile marketing expenses will continue even though its growth pace may decelerate a little.

In the context of dashing market evolution and severe competition, it’s vital to identify the most effective mobile app advertisement methods for your application and keep up with mobile marketing trends as new ad channels – such as Apple Search Ads – appear.

So how do you do it, exactly?

Here are key tactics for choosing channels to advertise a mobile app and equip with the best possible mobile marketing sources and tools.
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App Analytics: Everything You Need to Know about Apple’s Latest Feature

Apple announced on its official developer blog that the company updated iTunes Connect with expanded App Analytics. All developer accounts were broadened with additional information on where an app was found by a user by adding App Store Sources and Referrers.

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