Wondering what is the best way of growing app installs if your ads budget is limited?
You need to find cheap user acquisition channels and methods of getting your application to the customer. How to achieve this? Well, go to where your customers are!
According to Apple, organic app store search initiates 65% of all downloads on the average. People tend to go directly to the App Store or Google Play for finding an application they need, and keyword optimization is what makes an app visible to this audience.
Since app store keyword optimization influences both installs and revenue (organic users are more likely to become paid), the growing number of organic app installs leads to higher ROI.