The Ultimate Guide to App Store Screenshots: Sizes, Styles, Tips and ASO Best Practices

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There are constant debates about the most impactful app store product page elements that help you grow app organically. Some growth hackers do believe that description really matters, some ASO specialists are assured that mobile icons beat all page elements when it comes to significance.

The latter assumption makes a lot of sense for Apple Search Ads and store search results conversion. However, when a user gets on the product page, screenshots tend to catch the best part of attention due to its visual nature and a large proportion of page space.

After all, it’s proven that less than 2% of users tap “read more” button and some ignore app description entirely. It’s not surprising as visual communication has a better influence on people than written one. Thus, app screenshots are responsible for grabbing the attention of potential users and argue them into installing an app.
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ASO checklist

Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!

App A/B Testing Plays a Huge Role in Pre-Launch App Marketing. Here’s Why

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Porting games to mobile is never easy, even for powerhouses like Pixel Federation. A successful product launch follows a thoughtful market research and deep understanding of the mobile audience’s behavioral models.

There’s nothing worse than pouring months of effort into creating engaging icons, screenshots, descriptions only to launch the app to the App Store or Google Play… and realize that its creatives do not resonate with the target audience.

What developers need is to see how the creatives perform before launching an app, and pre-launch A/B testing is right here for them.

Running A/B tests for an app that haven’t been released yet helps app developers:

  • Evaluate a product.
  • Develop an initial vision and positioning.
  • Validate different audience segments. A/B testing can tell you how well you connect with your target audience and helps you to optimize a page’s message.

Matej Lancaric, Head of Mobile Marketing at Pixel Federation, shares a case study on pre-launch app marketing activities and mobile A/B testing that allowed to develop high converting app pages for their products.
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10 App Store Screenshots Optimization Tactics Used by Popular Apps

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This guest post was created by Josh Kocaurek, a founder of  Appsposure – a marketing agency specializing in mobile marketing and app store optimization. Josh helps app development companies get more organic users and increase conversions in their user acquisition funnel.

There are tons of strategies to market an app for sure. Nevertheless, perfecting your app store screenshots should hold highest positions on your priority list once you proceed with App Store Optimization.

Just like people judge a book by its cover, people will also judge an app by its app store screenshots. In fact, screenshots design improvements tend to increase an app conversion rate by 18% on the average. Yet, many publishers wonder what great app screenshots actually look like.

When it comes to design related affairs on the app store page, it’s usually difficult to put core principles into words without seeing real examples. That’s why in this post I’ll deconstruct 10 unique app store screenshots and identify what makes them great.
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World’s Most Ultimatest App Store Optimization Checklist

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The word ASO (short for App Store Optimization) is sure to come up whenever people talk about mobile apps. With the enormous competition on the app stores, ASO has become an activity you can no longer afford not to do. Achieving sustainable growth is very hard unless your app page is properly optimized.

The topic of ASO is pretty well covered on the interwebz, with plenty of blogs and discussion groups sharing solid info, but who’s got the time to go through it all, and make sure you got everything covered…

With this in mind we at Splitmetrics have developed what we humbly believe to be the World’s Most Ultimatest App Store Optimization Checklist. It’s an easy-to-follow flowchart that will help you:

  • Learn App Store Optimization essentials and advanced tricks
  • Find out how to improve your app’s conversion rates
  • See how you can boost organic search traffic
  • Detect and eliminate bottlenecks that are hindering you app’s growth
  • Run comprehensive ASO audits like a pro

The checklist is a bit biased towards iOS and Apple App Store but most of the advice is also applicable for and Android apps on Google Play. Get your free copy now and see if your apps are up to scratch!

Get Free ASO Checklist

P.S. By all means, do share your own ASO tips in the comments and let’s make an even Ultimate-st-er version 2.0 of this guide together!

Prisma: How We A/B tested and Optimized 2016’s App of the Year

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App Store and Google Play don’t always agree on things, but this time they unanimously picked Prisma as the app of 2016. MSQRD was named runner up for best app of the year for iPhone and a top trending app of 2016 for Android.

What do Prisma and MSQRD have in common (apart from both being photo/video apps, obviously)? …They both used Splitmetrics to A/B test and optimize their store pages and improve conversion rates. Now, of course, we’re not saying that we’re the reason behind the immense success (because we’re too modest and humble :). But we’re happy and proud to have been part of these great stories and would like to share our chapter with you.

In case you missed it, catch up on how MSQRD used Splitmetrics for their ASO efforts. And today let’s take a behind-the-scenes peek at…
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How to Create an App Icon That Will Be Easy to Understand

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Although the app icon might be physically small, optimizing the icon will have a positive effect on each step of the user’s journey in the App Store, as it’s the only graphic asset that’s shown in the search results, on the product page, and on the category page.

While 65% of App Store downloads come directly from searches, one of the best ways to find out how well your app icon stands out from the crowd is by testing your variations on the category page. This is because category pages are the only pages where you can minimize the impact of other factors (e.g. the impact of screenshots when testing icons in the search results) on your conversion rates.

That’s what the developers from Darby did with their How To Videos app. The main objective of the experiment was to test two competing approaches: relying on trends and popular styles or creating an easy to understand icon.


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App A/B Testing of Halloween Icons: Why The Pumpkin Variation Won

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Each year, more and more developers take note of the annual Halloween tradition. Some even dress up their app icons and screenshots in “Halloween costume” to draw additional attention to their apps. However, the pumpkin winner of our current case study has nothing to do with the Halloween craze. This A/B test finished several months ago and it showed good results simply because it had a clear concept and thoughtfully prepared variations.

As we know, the main purpose of placing a character in the game app icon is to try and promote a sense of action which intensifies the user’s desire to start playing right nowDevelopers from MyTona in their test for Seekers Notes: Hidden Mistery app decided to test which character serves this purpose the best.
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How to Optimize Your Apple App Store Search Ads Creatives with A/B Testing

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According to Apple, search drives 65% of all App Store app downloads, which is roughly 1.5 billion installs every month. This automatically makes Apple’s newly launched Search Ads one of the biggest ad networks for iOS. And since search has always been a channel that drives some of the most qualified and loyal users (both on the App Store and on the web), Search Ads is definitely worth trying out.

Today we take a look at how you can optimize your App Store Search Ads for maximum ROI.

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Designing Screenshots: A Guide On How To Achieve a 32% Conversion Lift

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With our case study from Bubble Birds 4, we tried to show what exact things you can change in your efforts in designing screenshots that will convert and engage users in the best possible way.

In their test, developers wanted to check if a personal approach in designing screenshots will influence the conversion rates of their app page. The following changes have been applied and, as a result, delivered significant performance:

1) The main character overlaid on each screenshot. This way, a bird acts as a storyteller that speaks to users and represents what to expect from the game. Additionally, the character becomes the main element of the screenshot which helps in catching user attention and raises interest.

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Hobnob Growth Engineer: SplitMetrics Completely Altered our Company’s Trajectory

Over the course of 5 months, Hobnob (an app that helps people create professional-looking event invitations and distribute them via text message) used SplitMetrics to restore and improve their app store conversion rate, which was declining due to a recent rebrand. Hobnob was then able to apply these learnings across their inbound traffic channels which lead to an increase in top-level app growth.

Furthermore, Hobnob used SplitMetrics’ email collection feature to test each portion of their Android listing while the app was still in development. This ensured an optimized Android listing on launch day and an email list of extremely qualified users, which translated into a 60% conversion rate to download in the Android app’s first month on the app store.

Ashwin Kiran, Growth Engineer at Hobnob is sharing these and other insights with us in our interview.
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