There are constant debates about the most impactful app store product page elements that help you grow app organically. Some growth hackers do believe that description really matters, some ASO specialists are assured that mobile icons beat all page elements when it comes to significance.
The latter assumption makes a lot of sense for Apple Search Ads and store search results conversion. However, when a user gets on the product page, screenshots tend to catch the best part of attention due to its visual nature and a large proportion of page space.
After all, it’s proven that less than 2% of users tap “read more” button and some ignore app description entirely. It’s not surprising as visual communication has a better influence on people than written one. Thus, app screenshots are responsible for grabbing the attention of potential users and argue them into installing an app.