Apple Search Ads & SearchAdsHQ Amid IDFA Deprecation: What Has Changed?

IDFA deprecation_Apple Search Ads

Apple’s IDFA deprecation is altering the ecosystem. Although the changes haven’t been implemented yet, mobile measurement partners, ad platforms and third-party mobile app marketing tools are taking steps to adapt themselves to the new reality.

This is a list of frequently asked questions that might arise on Apple Search Ads, tracking and SearchAdsHQ (by SplitMetrics) amid the upcoming Apple’s changes to IDFA. The FAQ will be updated as new information on the changes comes in. 

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ASO Starter Pack

New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.

How Sequential A/B Testing Works in SplitMetrics

sequential A/B testing in SplitMetrics

SplitMetrics is excited to announce that our A/B testing platform has switched from the classic approach to the sequential one. From now on, you can test and discover the winning variations of your assets while having an opportunity to:  

  • Spend less time on an experiment;
  • Reduce traffic expenses;
  • Bring down the number of required conversions;
  • Cut the minimal required conversion difference between variations;
  • Decrease false results. 

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