How Sequential A/B Testing Works in SplitMetrics

sequential A/B testing in SplitMetrics

SplitMetrics is excited to announce that our A/B testing platform has switched from the classic approach to the sequential one. From now on, you can test and discover the winning variations of your assets while having an opportunity to:  

  • Spend less time on an experiment;
  • Reduce traffic expenses;
  • Bring down the number of required conversions;
  • Cut the minimal required conversion difference between variations;
  • Decrease false results. 

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