Google Play Store Redesign: What’s New

Google Play store redesign

After months of testing different iterations, Google finally launches new design of their Play Store. In general, Android users are accustomed to constant minor changes of the store, but the latest redesign seems to be one of the most substantial ones over the last few years.

Let’s study out all of the changes in the updated Google Store and explain how you can adjust your app store optimization efforts to the changing tides of Google Play.
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ASO checklist

Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!

All You Need to Know about A/A Testing – from Goal Setting to Results Interpretation

A/A testing is the tactic of using a testing tool to test two identical variations against each other. Whether it is worth to conduct A/A testing and, if so, for what purposes are the questions that invite conflicting opinions.

In this post, we explore why some users of testing tools like SplitMetrics practice A/A tests and dwell on the things they need to keep in mind while performing this sort of tests.
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App Store Success Map – Optimization From Ideas Validation to Installs and Further

App store optimization best practices

It’s been almost a decade since Apple App Store was launched. Back in 2009, it offered just 500 free and paid applications. Nowadays, with millions of apps in major app stores, publishers face a real turf battle even for being discovered.

In this post, we’ll go over different aspects of App Store Optimization best practices using straightforward app success roadmap. It was developed by SplitMetrics team to maximize your app growth in a quick and easy way.
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Apple’s September Event: What App Store Updates to Expect

App Store updates predictions

The world is looking forward to Apple’s September event each year. Weeks before this annual presentation, speculations on new iPhones design, Apple watch novelties, iPad updates, etc. congest the internet and fuel curiosity of tech and gadget fans all over the world.

App publishers and mobile marketers, in their turn, try to foresee Apple Search Ads further upgrades and possible App Store updates that new iOS might bring. We reached out to the industry influencers to discuss their predictions regarding the upcoming event and its potential impact on ASO.
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SearchAdsHQ Update: Redesigned Dashboard for Managing App Store Search Ads

SearchAdsHQ dashboard redesign

The SearchAdsHQ team is proud to announce the redesign of our platform for App Store Search Ads management and optimization. The thorough analysis of users feedback and focus on increasing the dashboard efficiency became our guiding lights.

The updated look of the SearchAdsHQ dashboard doesn’t only meet all needs of users, it also improves functionality, enhances informative value and upgrades usability. The optimization of App Store Search Ads has never been that intuitive!
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Unriddling Search in App Store: How to Run Category and Search A/B Tests

category and search A/B test

Ever thought how category and search ranking affects your app’s conversion rate? Taking into consideration that about 65% of downloads are the result of a search in the App Store, the most successful mobile marketers never disregard the optimization of their apps for competitive surrounding.

If you aim at winning search in the App Store, a consistent mobile A/B testing strategy is a must. Search and category split tests should become an integral part of such strategy and today we’ll discuss how to run this kind of A/B experiments to guarantee the best possible results.
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SearchAdsHQ Update: Support of Apple Search Ads Creative Sets

SearchAdsHQ supports Apple Creative Sets

Apple Search Ads keeps proving itself to be an ad channel bringing high-value users. For example, JoyTunes, the company behind instrument learning apps, claims that the number of users upgrading from free to subscription is 2 times higher if they compare Apple Search Ads with any other paid channel.

Apple introduced Creative Sets earlier this year taking yet another step towards elevating Search Ads efficiency and App Store user experience. Creative Sets allow to align various app previews and screenshots to keywords that are relevant for a specific audience group. SearchAdsHQ is happy to announce that we support Creative Sets facilitating Apple Search Ads management.
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Complete Guide to Mobile Icons: Technical Requirements, Best Practices and Tips

SplitMetrics guide to mobile icons

Imagine that you are opening App Store seeking out new apps you may like – some keywords in a search bar, quick scanning – and the choice is made – you are on the selected app page deciding whether to download it or not. What caught your eye and determined your choice?

Considering the fact that human brain processes visual information much faster than text, the way mobile icons look must be a governing factor for ASO. In this article, we will give you a brief overview of what requirements a “good” mobile icon must meet. We’ll also share best practices, discuss variations of styles and offer a couple of handy icon optimization tips to start with.
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SearchAdsHQ Supports Updated List of Apple Search Ads Storefronts

Search Ads storefronts update

Great news for Search Ads users all over the world – the promised Apple Search Ads storefronts update got the definite release date. It’s possible to start creating campaigns in new Apple Search Ads storefronts now and they’ll go live on the 1 of August from 4 p.m. PDT.

France, Germany, Italy, Japan, South Korea and Spain complemented the list of countries where you can run Search Ads. We are proud to announce that SearchAdsHQ will support new storefronts from day one.
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Mobile App Monetization Trends in the Age of Empowered Customers

This guest post was created by Ravin Lad, Digital Marketing Strategist at MoveoApps – an iPhone app development company.

Monetization – all your efforts in building a great app come down to this goal. After weeks, perhaps months of developing an app, acquiring users, keeping them engaged and creating compelling content day after day, you can finally reap the benefit of your hard work and get revenueThe main question is how much revenue your app is able to generate.

Having a solid mobile app monetization strategy is indispensable to enhancing your chances of commercial success. From advertising to in-app purchases and subscription models, mobile app monetization has numerous ways of getting users to spend real money on the app. Let’s talk more about it and examine the trends that will govern mobile app monetization in the coming years.
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