The Ultimate Guide to App Keyword Optimization: Research, Tactics, Tools and Tips

app keyword optimization main appradar splitmetrics

Wondering what is the best way of growing app installs if your ads budget is limited?

You need to find cheap user acquisition channels and methods of getting your application to the customer. How to achieve this? Well, go to where your customers are!

According to Apple, organic app store search initiates 65% of all downloads on the average. People tend to go directly to the App Store or Google Play for finding an application they need, and keyword optimization is what makes an app visible to this audience. 

Since app store keyword optimization influences both installs and revenue (organic users are more likely to become paid), the growing number of organic app installs leads to higher ROI.

Read more

SplitMetrics Lets You See How Your Apps Perform in New App Store Design

splitmetircs app store new design main

With the news that Apple’s redesigned the App Store, we have started receiving questions about A/B experiments in a new design in SplitMetrics.

We can clearly see that app development companies are concerned about how the App Store redesign will influence their rankings and conversions.

There’s no wonder as the redesign not only impacts a number of characters in the title but switches the whole focus from the developers’ vision to the product side. For instance, each in-app purchase can be presented in a form of a card with a title, icon, description and a price. Will this feature influence conversions? Heck yes, it will!

Read more

ASO checklist

Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!

10 App Store Screenshots Optimization Tactics Used by Popular Apps

app store screenshots optimization main

This guest post was created by Josh Kocaurek, a founder of  Appsposure – a marketing agency specializing in mobile marketing and app store optimization. Josh helps app development companies get more organic users and increase conversions in their user acquisition funnel.

There are tons of strategies to market an app for sure. Nevertheless, perfecting your app store screenshots should hold highest positions on your priority list once you proceed with App Store Optimization.

Just like people judge a book by its cover, people will also judge an app by its app store screenshots. In fact, screenshots design improvements tend to increase an app conversion rate by 18% on the average. Yet, many publishers wonder what great app screenshots actually look like.

When it comes to design related affairs on the app store page, it’s usually difficult to put core principles into words without seeing real examples. That’s why in this post I’ll deconstruct 10 unique app store screenshots and identify what makes them great.
Read more

Why the App Store and App Analytics Tools Show Different Data

app analytics mismatch splitmetrics

Apple introduced Search Ads less than a year ago but this ads type has already proven its validity and efficiency. This is not particularly surprising as over 65% of App Store mobile installs come from users’ search queries.

Hardly any marketer neglects mobile application analytics when it comes to measuring the performance of user acquisition channels. Attribution Partners’ reports provide vital mobile app data analytics which assists in ads campaign evaluation and refining of Search Ads activities game plan.

Nevertheless, almost every publisher is doomed to encounter the discrepancy between App Store data and reports of third-party mobile apps analytics tools. There’s no need to accuse such attribution partners of negligence and fraud right off. The truth is, various reasons beyond our control may stand behind such varying datum.
Read more

How to Work With App Store Reviews (Yes, Negative Too)

app store reviews

Apple finally green-lighted developers responding to users reviews and rating scores on the App Store with iOS 10.3 emergence. It deleted halts and streamlined the process of responding to iOS customers feedback.

Apple also introduced new API which allows iPad and iPhone users leave Apple App Store reviews and rating score without being redirected to the Store app. Furthermore, it limited the annual number of review and rating scores requests to three per app. This will appease customers who are sick and tired of being interrupted by constant iOS App Store review begging.
Read more

Ultimate Guide to App Advertising: Tools, Insights and Tips

ultimate guide app ads main

Mobile app advertising gained rapid momentum over the last couple of years. According to emarketer.com, $101 billion were spent on mobile internet ad globally last year. The sum is more than 5 times bigger than corresponding one in 2012. Moreover, it’s expected that increase will continue even though its growth pace may decelerate a little.

In the context of dashing market evolution and severe competition, it’s vital to identify the most effective mobile app advertisement methods. You need to learn how to advertise a mobile app and equip with the best possible sources and tools.
Read more

World’s Most Ultimatest App Store Optimization Checklist

free-aso-checklist

The word ASO (short for App Store Optimization) is sure to come up whenever people talk about mobile apps. With the enormous competition on the app stores, ASO has become an activity you can no longer afford not to do. Achieving sustainable growth is very hard unless your app page is properly optimized.

The topic of ASO is pretty well covered on the interwebz, with plenty of blogs and discussion groups sharing solid info, but who’s got the time to go through it all, and make sure you got everything covered…

With this in mind we at Splitmetrics have developed what we humbly believe to be the World’s Most Ultimatest App Store Optimization Checklist. It’s an easy-to-follow flowchart that will help you:

  • Learn App Store Optimization essentials and advanced tricks
  • Find out how to improve your app’s conversion rates
  • See how you can boost organic search traffic
  • Detect and eliminate bottlenecks that are hindering you app’s growth
  • Run comprehensive ASO audits like a pro

The checklist is a bit biased towards iOS and Apple App Store but most of the advice is also applicable for and Android apps on Google Play. Get your free copy now and see if your apps are up to scratch!

Get Free ASO Checklist

P.S. By all means, do share your own ASO tips in the comments and let’s make an even Ultimate-st-er version 2.0 of this guide together!

How to Choose User Acquisition Channels for Soft Launch

21 mobile app soft launch splitmetrics clickky

This is a guest post by Galina Divakova, the CMO at Clickky, a full stack marketing platform for mobile publishers and advertisers. She is an experienced mobile marketing manager with great passion for all the things tech. Galina is always in search for new trends and solutions that might bring new opportunities in the rapidly evolving mobile industry.

If you are preparing to release an app, you face a number of risks. The competition is extreme and it is very easy to get lost among the hundreds of other offers. Instead of leaving everything to chance, you can optimize your app in the best possible way with the user acquisition. Run a soft-launch campaign before the official release, attract users first, observe their behavior, check the results and analyze them. In the end, your app will have much better chances to succeed.
Read more

Prisma: How We A/B tested and Optimized 2016’s App of the Year

20 app ab testing case study splitmetrics prisma app

App Store and Google Play don’t always agree on things, but this time they unanimously picked Prisma as the app of 2016. MSQRD was named runner up for best app of the year for iPhone and a top trending app of 2016 for Android.

What do Prisma and MSQRD have in common (apart from both being photo/video apps, obviously)? …They both used Splitmetrics to A/B test and optimize their store pages and improve conversion rates. Now, of course, we’re not saying that we’re the reason behind the immense success (because we’re too modest and humble :). But we’re happy and proud to have been part of these great stories and would like to share our chapter with you.

In case you missed it, catch up on how MSQRD used Splitmetrics for their ASO efforts. And today let’s take a behind-the-scenes peek at…
Read more

How to Create an App Icon That Will Be Easy to Understand

19 app store icon ab testing splitmetrics

Although the app icon might be physically small, optimizing the icon will have a positive effect on each step of the user’s journey in the App Store, as it’s the only graphic asset that’s shown in the search results, on the product page, and on the category page.

While 65% of App Store downloads come directly from searches, one of the best ways to find out how well your app icon stands out from the crowd is by testing your variations on the category page. This is because category pages are the only pages where you can minimize the impact of other factors (e.g. the impact of screenshots when testing icons in the search results) on your conversion rates.

That’s what the developers from Darby did with their How To Videos app. The main objective of the experiment was to test two competing approaches: relying on trends and popular styles or creating an easy to understand icon.


Read more