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ASO checklist

Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!

Everything You Need to Know about Apple Search Ads and SearchAdsHQ Latest Updates, October 17

apple search ads update october 17

After the major iOS 11 App Store update, Apple announced out the expansion of Search Ads storefronts list adding Canada, Mexico, and Switzerland. Ad campaigns on new locales are allowed to go live on October 17th.

Search Ads will be introduced to non-english-speaking countries for the first time. Probably, we can expect further expansion in the near future. For now, it’s possible to promote and grow app in the following countries:

  • Australia;
  • Canada;
  • Mexico;
  • New Zealand;
  • Switzerland;
  • the United Kingdom;
  • the United States.

Other aspects of Apple Search Ads keep evolving as well. For example, now users can duplicate current data sets and use them in their new campaigns. Besides, a new manager role was introduced within the Campaign dashboard, it allows more access to the Search Ads dashboard data.

SearchAdsHQ, the platform which optimizes work with Apple Search Ads, progresses ahead as well. There are quite a few exciting updates we are happy to share.

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Case Study: Zimad Gets 36% Conversion Uplift by Optimizing Screenshots for Japan

People prefer visual content over text. Applying this trend to app store optimization, it becomes crystal clear that publishers should pay close attention to such product page elements as screenshots, icons, etc. After all, screenshots take a great proportion of app’s store page and get the the best part of users’ attention.

Yet, how to turn your visuals into a converting machine?

The internet offers loads of information on how you should design your icons and screenshots, but constant experiments of our clients prove that every game and app is individual.

Sure, there are some common app store screenshots patterns that you can use, but it’s important to keep in mind that every target audience will react on them in a different way, maybe even in opposite. Especially, when it comes to designing screenshots for new regions.

That’s why it’s essential to make optimization for different markets an integral element of your ASO strategy.

Valeria who leads app store optimization in Zimad shares their case study on using app A/B testing for optimization of their app product pages for the Japanese culture. 
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Starting Your Apple Search Ads Account from Scratch. Keyword Planner

apple search ads how to start searchadshq

One of the questions we get asked a lot is, “How to start working with Apple Search Ads?”

It’s kind of a broad question, right?

Since Apple Search Ads differs from the classic user acquisition channels – Facebook, Google and in-app ads, app developers get confused when it comes to creating and managing campaigns in Apple Search Ads. Instead of targeting and visuals optimization, they dive into a brand new world of keywords and match types.

As it turns out, app marketers who are used to working with Google search ads and keyword optimization can quickly capture the essence and start showing results with Apple Search Ads.

Because they share the same structure, optimization strategies, and bidding tactics.

However, do not hurry to put aside Apple Search Ads if you do not have such experience. There’s no magic or nuclear physics behind Apple Search Ads.

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How does iOS 11 influence ASO (App Store Optimization)? We’ve analyzed 250K users.

checklist ios 11 app store preview splitmetrics

It seems that the iOS 11 App Store design will influence the way app developers do App Store Optimization.

In SplitMetrics’ recent study, we’ve analyzed 57 A/B tests made by top-grossing app publishers and the behavior of 250K users. According to it, app listings that have not been optimized for the new store showed 7% drop in Tap-through-Rate (TTR) and Tap-to-Install conversions.

This is an important insight as now it is clear that even the minor features of the App Store help it shift the focus from an app discovery platform to the store itself.

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Apple App Store Guidelines: objectionable content, metadata, privacy and minimum functionality

apple app store guidelines main image splitmetrics

About 52% of global users surf the internet utilizing mobile devices according to GO-Globe. It’s predicted that this rate will reach 80% by 2018.

Except for apparent hopeful prospects, it’s also easier to create mobile apps rather than desktop ones. The Apple App Store is one of the biggest treasure chests in the world of mobile. With more than 2.2 million available apps, it’s a great way to reach millions of potential customers around the world.

However, before entering the App Store stage every publisher should have a keen understanding of all Apple requirements and guidelines to make the process of submission as smooth as possible. Even a little thing can predetermine rejection of an app.

This guide will help to take your bearings in all App Store requirements.
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The Ultimate Guide to App Store Screenshots: Sizes, Styles, Tips and ASO Best Practices

app store screenshots splitmetrics

There are constant debates about the most impactful app store product page elements that help you grow app organically. Some growth hackers do believe that description really matters, some ASO specialists are assured that mobile icons beat all page elements when it comes to significance.

The latter assumption makes a lot of sense for Apple Search Ads and store search results conversion. However, when a user gets on the product page, screenshots tend to catch the best part of attention due to its visual nature and a large proportion of page space.

After all, it’s proven that less than 2% of users tap “read more” button and some ignore app description entirely. It’s not surprising as visual communication has a better influence on people than written one. Thus, app screenshots are responsible for grabbing the attention of potential users and argue them into installing an app.
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Facebook App Install Ads: 7 Steps to Creating High-Converting Campaigns

facebook app install ads splitmetrics main

If you just start working with Facebook mobile ads for both acquiring new users for your app or driving traffic to your mobile A/B testing campaign, you may have a lot of questions.

Indeed, it is not always clear what steps you should take to set up and launch impactful Facebook App Install Ads. Yet, since you’re on this path, this checklist created by Jane Artemova, VP Global Sales at Appness – a unique marketplace for Facebook mobile advertising, will help you streamline your workflow, get your ads up faster, and increase the number of installs spending less.

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The Ultimate Guide to App Keyword Optimization: Research, Tactics, Tools and Tips

app keyword optimization main appradar splitmetrics

Wondering what is the best way of growing app installs if your ads budget is limited?

You need to find cheap user acquisition channels and methods of getting your application to the customer. How to achieve this? Well, go to where your customers are!

According to Apple, organic app store search initiates 65% of all downloads on the average. People tend to go directly to the App Store or Google Play for finding an application they need, and keyword optimization is what makes an app visible to this audience. 

Since app store keyword optimization influences both installs and revenue (organic users are more likely to become paid), the growing number of organic app installs leads to higher ROI.

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SplitMetrics Lets You See How Your Apps Perform in New App Store Design

splitmetircs app store new design main

With the news that Apple’s redesigned the App Store, we have started receiving questions about A/B experiments in a new design in SplitMetrics.

We can clearly see that app development companies are concerned about how the App Store redesign will influence their rankings and conversions.

There’s no wonder as the redesign not only impacts a number of characters in the title but switches the whole focus from the developers’ vision to the product side. For instance, each in-app purchase can be presented in a form of a card with a title, icon, description and a price. Will this feature influence conversions? Heck yes, it will!

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