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Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!
After the major iOS 11 App Store update, Apple announced out the expansion of Search Ads storefronts list adding Canada, Mexico, and Switzerland. Ad campaigns on new locales are allowed to go live on October 17th.
Search Ads will be introduced to non-english-speaking countries for the first time. Probably, we can expect further expansion in the near future. For now, it’s possible to promote and grow app in the following countries:
- New Zealand;
- the United Kingdom;
- the United States.
Other aspects of Apple Search Ads keep evolving as well. For example, now users can duplicate current data sets and use them in their new campaigns. Besides, a new manager role was introduced within the Campaign dashboard, it allows more access to the Search Ads dashboard data.
SearchAdsHQ, the platform which optimizes work with Apple Search Ads, progresses ahead as well. There are quite a few exciting updates we are happy to share.
People prefer visual content over text. Applying this trend to app store optimization, it becomes crystal clear that publishers should pay close attention to such product page elements as screenshots, icons, etc. After all, screenshots take a great proportion of app’s store page and get the the best part of users’ attention.
Yet, how to turn your visuals into a converting machine?
The internet offers loads of information on how you should design your icons and screenshots, but constant experiments of our clients prove that every game and app is individual.
Sure, there are some common app store screenshots patterns that you can use, but it’s important to keep in mind that every target audience will react on them in a different way, maybe even in opposite. Especially, when it comes to designing screenshots for new regions.
That’s why it’s essential to make optimization for different markets an integral element of your ASO strategy.
One of the questions we get asked a lot is, “How to start working with Apple Search Ads?”
It’s kind of a broad question, right?
Since Apple Search Ads differs from the classic user acquisition channels – Facebook, Google and in-app ads, app developers get confused when it comes to creating and managing campaigns in Apple Search Ads. Instead of targeting and visuals optimization, they dive into a brand new world of keywords and match types.
As it turns out, app marketers who are used to working with Google search ads and keyword optimization can quickly capture the essence and start showing results with Apple Search Ads.
Because they share the same structure, optimization strategies, and bidding tactics.
However, do not hurry to put aside Apple Search Ads if you do not have such experience. There’s no magic or nuclear physics behind Apple Search Ads.
It seems that the iOS 11 App Store design will influence the way app developers do App Store Optimization.
In SplitMetrics’ recent study, we’ve analyzed 57 A/B tests made by top-grossing app publishers and the behavior of 250K users. According to it, app listings that have not been optimized for the new store showed 7% drop in Tap-through-Rate (TTR) and Tap-to-Install conversions.
This is an important insight as now it is clear that even the minor features of the App Store help it shift the focus from an app discovery platform to the store itself.
About 52% of global users surf the internet utilizing mobile devices according to GO-Globe. It’s predicted that this rate will reach 80% by 2018.
Except for apparent hopeful prospects, it’s also easier to create mobile apps rather than desktop ones. The Apple App Store is one of the biggest treasure chests in the world of mobile. With more than 2.2 million available apps, it’s a great way to reach millions of potential customers around the world.
However, before entering the App Store stage every publisher should have a keen understanding of all Apple requirements and guidelines to make the process of submission as smooth as possible. Even a little thing can predetermine rejection of an app.
This guide will help to take your bearings in all App Store requirements.
There are constant debates about the most impactful app store product page elements that help you grow app organically. Some growth hackers do believe that description really matters, some ASO specialists are assured that mobile icons beat all page elements when it comes to significance.
The latter assumption makes a lot of sense for Apple Search Ads and store search results conversion. However, when a user gets on the product page, screenshots tend to catch the best part of attention due to its visual nature and a large proportion of page space.
After all, it’s proven that less than 2% of users tap “read more” button and some ignore app description entirely. It’s not surprising as visual communication has a better influence on people than written one. Thus, app screenshots are responsible for grabbing the attention of potential users and argue them into installing an app.
Indeed, it is not always clear what steps you should take to set up and launch impactful Facebook App Install Ads. Yet, since you’re on this path, this checklist created by Jane Artemova, VP Global Sales at Appness – a unique marketplace for Facebook mobile advertising, will help you streamline your workflow, get your ads up faster, and increase the number of installs spending less.
Wondering what is the best way of growing app installs if your ads budget is limited?
You need to find cheap user acquisition channels and methods of getting your application to the customer. How to achieve this? Well, go to where your customers are!
According to Apple, organic app store search initiates 65% of all downloads on the average. People tend to go directly to the App Store or Google Play for finding an application they need, and keyword optimization is what makes an app visible to this audience.
Since app store keyword optimization influences both installs and revenue (organic users are more likely to become paid), the growing number of organic app installs leads to higher ROI.
With the news that Apple’s redesigned the App Store, we have started receiving questions about A/B experiments in a new design in SplitMetrics.
We can clearly see that app development companies are concerned about how the App Store redesign will influence their rankings and conversions.
There’s no wonder as the redesign not only impacts a number of characters in the title but switches the whole focus from the developers’ vision to the product side. For instance, each in-app purchase can be presented in a form of a card with a title, icon, description and a price. Will this feature influence conversions? Heck yes, it will!
ASO Starter Pack: App Store Optimization, Mobile A/B Testing and Apple Search AdsLiza Knotko, 2 weeks ago
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World’s Most Ultimatest App Store Optimization ChecklistIvan Artsimovich, February 28th
App Conversion Rate: 10 Ways Marketers Use App Store Page Analytics To Increase ItAnna Pratskevich, April 4th
Maximize Apple Search Ads ROI
Earn more with Apple Search Ads by optimizing it for purchases, not just installs.