User Onboarding Process: Top Strategies, Tips and Tactics

16 mobile app user onboarding splitmetrics

Mobile user onboarding is like flirting with a girl, or a boy. Everyone’s doing it, everyone *thinks* they know how it’s done, but in reality, a lot of potentially awesome experiences are lost because of poor practices.

Just as a lot of “cool” people start boring conversations with ‘You know how much a polar bear weighs?’ and get a cold stare back – a lot of developers with cool apps just throw in a hint system or a short tutorial and think to themselves ‘that oughta do it’.

It’s not gonna cut it- especially in today’s mobile-first world. User onboarding is a pivotal process in terms of determining the success of your app, yet a lot of developers make the following mistakes:
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App A/B Testing of Halloween Icons: Why The Pumpkin Variation Won

15 icons screenshots mobile ab testing splitmetrics

Each year, more and more developers take note of the annual Halloween tradition. Some even dress up their app icons and screenshots in “Halloween costume” to draw additional attention to their apps. However, the pumpkin winner of our current case study has nothing to do with the Halloween craze. This A/B test finished several months ago and it showed good results simply because it had a clear concept and thoughtfully prepared variations.

As we know, the main purpose of placing a character in the game app icon is to try and promote a sense of action which intensifies the user’s desire to start playing right nowDevelopers from MyTona in their test for Seekers Notes: Hidden Mistery app decided to test which character serves this purpose the best.
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How to Optimize Your Apple App Store Search Ads Creatives with A/B Testing

14 apple search ads increase ttr searchadshq

According to Apple, search drives 65% of all App Store app downloads, which is roughly 1.5 billion installs every month. This automatically makes Apple’s newly launched Search Ads one of the biggest ad networks for iOS. And since search has always been a channel that drives some of the most qualified and loyal users (both on the App Store and on the web), Search Ads is definitely worth trying out.

Today we take a look at how you can optimize your App Store Search Ads for maximum ROI.

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Designing Screenshots: A Guide On How To Achieve a 32% Conversion Lift

13 high converting app store screenshots splitmetrics

With our case study from Bubble Birds 4, we tried to show what exact things you can change in your efforts in designing screenshots that will convert and engage users in the best possible way.

In their test, developers wanted to check if a personal approach in designing screenshots will influence the conversion rates of their app page. The following changes have been applied and, as a result, delivered significant performance:

1) The main character overlaid on each screenshot. This way, a bird acts as a storyteller that speaks to users and represents what to expect from the game. Additionally, the character becomes the main element of the screenshot which helps in catching user attention and raises interest.

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Why User Retention Metrics are Key and How to Improve Yours

This is a guest post by Gabe Kwakyi, our friend who runs a blog at incipia.co

The world of mobile apps is quite a lucrative one, filled with zero to riches stories (Flappy Bird) and multi-billion dollar acquisitions (King Digital). Yet making it to the top of the charts requires diligence in not only acquiring users, but also retaining them for the long-haul.

Unlike websites, users must decide to not only download an app, but also keep that app on their home screen and allow it to continue hogging their phone’s internal memory. When combined with the fact that the App and Play stores consider retention as one of their ranking algorithm factors, it’s clear that spending time improving your app’s user retention is of paramount importance.
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Early Search Ads Experiments Promise Great Performance for Apple’s New Advertising Platform

11 apple search ads experiments splitmetircs searchadshq

A month ago at the annual developers conference, Apple introduced Search Ads, which allows developers to get their apps discovered at the very moment users are searching for similar apps. Inspired by this announcement, we’ve started working on the idea of how we can help developers measure and improve the effectiveness of this type of advertising.
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SplitMetrics + Appsflyer Integration is Live

10 app attribution partner splitmetrics appsflyer

We’re happy to announce a technical partnership with our good friends at Appsflyer – a top mobile app tracking platform. Appsflyer and SplitMetrics are now fully integrated, which means that if you’re using Appsflyer for attribution you can see the stats on real store installs right in your SplitMetrics experiment reports.

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Why do Facebook and SplitMetrics reports differ?

9 splitmetrics facebook ads analytics reports

A question that we often get from users driving traffic to their experiments from Facebook is:

  • Why do I see significantly more clicks in my Facebook ad reports that visitors to my experiments in SplitMetrics dashboard?

To answer this question we need to clarify how SplitMetrics measures experiment visitors and what Facebook reports as clicks.

At SplitMetrics we only count Unique Visitors to an experiment. If 5 users visit your experiment page 15 times, Splitmetrics will only report 5 Unique Visitors. This is done to ensure accurate results and avoid any errors or bias caused by duplicate events.

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App Viral Marketing: 5 Marketing Hacks Behind the MSQRD’s Viral Success

8 viral app marketing tactics splitmetrics
MSQRD App Screenshot

Making your mobile app go viral in a store and determining people to share it with their friends is a holy grail of every publisher. The importance of achieving viral success skyrocketed due to ever-increasing advertising cost. Moreover, people don’t find ads that trustworthy. Yet, when a friend shares a new mobile app, walls of prejudice fall down and downloads boost.

The MSQRD app experienced explosive growth thanks to impressive viral sharing with friends. As a result, Facebook acquired Masquerade (the company behind this viral photo and video filter app) for an undisclosed amount in March this year.

The 3D mask technology will be used in live video within Facebook app, which Mark Zuckerberg introduced at F8 conference. I caught up with Eugene Nevgen, the CEO of Masquerade and co-founder of SplitMetrics, an app store optimization platform, while he was in San Francisco for F8.

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Localize and Increase App Downloads Overseas: How to Find the “Share Trigger” + Other Expert Tips

From the Ed.: This is a guest post by Nathan Vander Heyden, our Belgian friend and partner who runs a blog at TranslateLab


How do you encourage foreign audiences to download your app?

It’s a real puzzle.

Every day, your app attracts thousands of downloads from the United States. You have a dedicated fan base that gives you rave reviews….

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