Getting Ready for 2020: How ASO Has Changed in 2019 and What’s Next

Lina Danilchik, November 5th, 2019
ASO, Guest Post

This is a guest post by Ilia Kukharev, Head of ASO at AppFollow. Ilia won ASO Personality of the Year at ASO Conference 2019 in New York.

In today’s world, 4 years can almost feel like a lifetime, especially in the realm of technology. App store optimization is no different, and here at AppFollow, we’ve seen a lot of changes since 2015. It would take an entire book to get through every single one so let’s hit the most important highlights.

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ASO checklist

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What’s Next in User Acquisition, Thomas Petit

Lina Danilchik, August 26th, 2019
ASO, Guest Post, App Marketing
user acquisition

This is a guest post written by Thomas Petit, remote freelancer on app marketing and mobile growth and regular speaker at mobile conferences.

In this post, I will showcase some of the latest trends in mobile app marketing and user acquisition (UA), taking a guess at what the near future may look like and what changes mobile marketing teams should anticipate to stay ahead of the curve.

The trends are grouped around 3 topics:

  1. Evolution of App Acquisition Channels.
  2. User Acquisition Is Dead.
  3. The Upcoming Attribution Limitations.

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