This is a guest post by Ilia Kukharev, Head of ASO at AppFollow. Ilia won ASO Personality of the Year at ASO Conference 2019 in New York.
In today’s world, 4 years can almost feel like a lifetime, especially in the realm of technology. App store optimization is no different, and here at AppFollow, we’ve seen a lot of changes since 2015. It would take an entire book to get through every single one so let’s hit the most important highlights.