What’s Next in User Acquisition, Thomas Petit

user acquisition

This is a guest post written by Thomas Petit, remote freelancer on app marketing and mobile growth and regular speaker at mobile conferences.

In this post, I will showcase some of the latest trends in mobile app marketing and user acquisition (UA), taking a guess at what the near future may look like and what changes mobile marketing teams should anticipate to stay ahead of the curve.

The trends are grouped around 3 topics:

  1. Evolution of App Acquisition Channels.
  2. User Acquisition Is Dead.
  3. The Upcoming Attribution Limitations.

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