Getting Ready for 2020: How ASO Has Changed in 2019 and What’s Next

This is a guest post by Ilia Kukharev, Head of ASO at AppFollow. Ilia won ASO Personality of the Year at ASO Conference 2019 in New York.

In today’s world, 4 years can almost feel like a lifetime, especially in the realm of technology. App store optimization is no different, and here at AppFollow, we’ve seen a lot of changes since 2015. It would take an entire book to get through every single one so let’s hit the most important highlights.

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ASO Starter Pack

New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.

What’s Next in User Acquisition, Thomas Petit

user acquisition

This is a guest post written by Thomas Petit, remote freelancer on app marketing and mobile growth and regular speaker at mobile conferences.

In this post, I will showcase some of the latest trends in mobile app marketing and user acquisition (UA), taking a guess at what the near future may look like and what changes mobile marketing teams should anticipate to stay ahead of the curve.

The trends are grouped around 3 topics:

  1. Evolution of App Acquisition Channels.
  2. User Acquisition Is Dead.
  3. The Upcoming Attribution Limitations.

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