App Store Description: How to Increase its Efficiency

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Every app marketer has faced the challenge of writing an efficient app description for the app store page which will not only meet store guidelines but will also be engaging with potential customers, reflect app’s features, contain keywords, and trigger downloads growth. To squeeze all these in about 250 characters of app’s short description on the app store isn’t the easiest task indeed.

Our guest writer Mary Walton, a content manager at  OXEssays and editor at Resumention Resume Writing Service, deconstructed core ingredients of an impactful app store description for your mobile product in the following article.

Your app is ready and waiting to go on the app store. Congratulations! Now, you just need to write the right app description before it can go up. A good app description will tell potential customers exact features of your product, how users can use it, and why they should download your app. Here is how you can write the perfect app description, and convince app store visitors they want to download your product and try it out.
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Facebook App Install Ads: 7 Steps to Creating High-Converting Campaigns

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If you just start working with Facebook mobile ads for both acquiring new users for your app or driving traffic to your mobile A/B testing campaign, you may have a lot of questions.

Indeed, it is not always clear what steps you should take to set up and launch impactful Facebook App Install Ads. Yet, since you’re on this path, this checklist created by Jane Artemova, VP Global Sales at Appness – a unique marketplace for Facebook mobile advertising, will help you streamline your workflow, get your ads up faster, and increase the number of installs spending less.

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Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!

Mobile Content Strategy: 6 Tips for Engaging Your Mobile Readers

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What is mobile content?

Wondering how you can make your posts, descriptions, emails engage mobile readers?

Whether you’re creating content for a blog, struggling to write a high-converting app description or optimizing texts for Apple App Store Ads banners, there are several basic rules to building a successful mobile content strategy that help you refine each and every text element on the user’s journey.

In this article written by Mary Walton, a professional editor at Politics Assignment Help Australia and author at Simple Grad, you will discover 6 ways for refining your app descriptions and writing mobile content.

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KPIs for App Store Optimization: What Mobile App Metrics to Track?

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What is not measured, can’t be improved.

But what are the key performance indicators (KPIs) for mobile app businesses?

What should we measure and how do we understand that our marketing efforts are effective and bringing results?

In this post, Katerina Zolotareva, Marketing and Customer Success Manager at TheTooltalks about KPIs that are the most critical for the success of an App Store Optimization strategy for mobile apps and games in both Apple App Store and Google Play Store.

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10 App Store Screenshots Optimization Tactics Used by Popular Apps

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This guest post was created by Josh Kocaurek, a founder of  Appsposure – a marketing agency specializing in mobile marketing and app store optimization. Josh helps app development companies get more organic users and increase conversions in their user acquisition funnel.

There are tons of strategies to market an app for sure. Nevertheless, perfecting your app store screenshots should hold highest positions on your priority list once you proceed with App Store Optimization.

Just like people judge a book by its cover, people will also judge an app by its app store screenshots. In fact, screenshots design improvements tend to increase an app conversion rate by 18% on the average. Yet, many publishers wonder what great app screenshots actually look like.

When it comes to design related affairs on the app store page, it’s usually difficult to put core principles into words without seeing real examples. That’s why in this post I’ll deconstruct 10 unique app store screenshots and identify what makes them great.
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App Packs: When App Store Optimization meets SEO for apps

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This guest post was created by Ekaterina Zolotareva, a marketing manager at TheTool – performance-based app marketing & ASO tool for App Store and Google Play.

How ASO and App Store SEO can make you show up in App Packs

Are you making the most out of the opportunities to increase your app or game’s awareness? Did you know that ASO (App Store Optimization) doesn’t only increase your application visibility in the stores, but also affects the SEO (Search Engine Optimization) of your app store listing in the Google mobile search, and gives your application extra visibility in the App Packs?

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How to Choose User Acquisition Channels for Soft Launch

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This is a guest post by Galina Divakova, the CMO at Clickky, a full stack marketing platform for mobile publishers and advertisers. She is an experienced mobile marketing manager with great passion for all the things tech. Galina is always in search for new trends and solutions that might bring new opportunities in the rapidly evolving mobile industry.

If you are preparing to release an app, you face a number of risks. The competition is extreme and it is very easy to get lost among the hundreds of other offers. Instead of leaving everything to chance, you can optimize your app in the best possible way with the user acquisition. Run a soft-launch campaign before the official release, attract users first, observe their behavior, check the results and analyze them. In the end, your app will have much better chances to succeed.
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