On the 5th of October, every developer will receive a new way to get his app to appear at the top of the search results — through paid advertisement. While Apple is offering a 100$ credit to new users, we are offering you Search Ads Experiments — the way that will help you optimize your visuals to boost your conversion rates and improve the effectiveness of this type of advertising.
During the last few months when our Search Ads Experiments were in Beta, we’ve run a few tests and received our first results. We’ve also added an option for choosing how you’d like your banner to look: either with focus on the screenshots or on the description. Now, we are ready to officially launch Search Ads Experiments next week to help developers measure the effectiveness of investing in the fight for search traffic. Drop us a line to request early access and to launch your first tests next week.