All You Need to Know about A/A Testing – from Goal Setting to Results Interpretation

A/A testing is the tactic of using a testing tool to test two identical variations against each other. Whether it is worth to conduct A/A testing and, if so, for what purposes are the questions that invite conflicting opinions.

In this post, we explore why some users of testing tools like SplitMetrics practice A/A tests and dwell on the things they need to keep in mind while performing this sort of tests.
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