SearchAdsHQ Update: How to Manage Apple Search Ads Storefronts

Apple Search Ads Storefronts management

The App Store ads support 59 Apple Search Ads storefronts after the latest update. The enhancement of available countries and regions doesn’t only mean wider coverage and more options. It also calls for smarter management approaches for Apple Search Ads.

SearchAdsHQ streamlines work with various Apple Search Ads storefronts thanks to the latest update. Now you can create campaigns with multiple countries and regions, make storefront edits to the existing campaigns, duplicate campaigns to different regions, create rules and filter data based on storefront parameter.
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How to Start with Apple Search Ads: Use Cases, Account Settings, Keywords

Apple Search Ads basic facts

First presented in October 2016, Apple Search Ads offers mobile publishers a chance to hold the top spot in the App Store search results. Apple claims that the average conversion rate of this app advertising channel is about 50%.

At a glance, this ad network seems like a go-to solution for anyone with an iOS app to promote. Nevertheless, even after a couple of years on the market, Apple Search Ads is a strange beast for many. That’s why we decided to compile everything you need to know about the App Store ads prior to setting up your first campaign.
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Adding Transparency to Apple Search Ads – New Discrepancy Metrics in SearchAdsHQ

Apple Search Ads discrepancy metrics

As we all know, Apple Search Ads gives app publishers a chance to get the prime spot in the App Store search results. This premium ad network is famous for its fraud-free environment, pre-qualified users and high conversion rate.

That’s all well and good, but it’s not always that easy to measure the return on the App Store ads spend. The thing is the difference between Apple Search Ads self-reports and data provided by Mobile Measurement Partners (MMPs) might reach from 30% to 70%.

The latest SearchAdsHQ update helps to shed light on such substantial discrepancy. 8 new metrics were introduced to add transparency to Apple Search Ads and assist in identifying the reasons behind data discrepancy
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10 SearchAdsHQ Filters for Apple Search Ads Optimization

Apple Search Ads filters

Filters are an efficient method of Apple Search Ads optimization. They are basic, yet powerful, as they can provide revealing insights and help identify areas for improvement. This is particularly relevant to large ad accounts with thousands of keywords, where it is so easy to miss important things.

Let’s discover what they look like and how to optimize Apple Search Ads by using them in our platform. The good news is that if you have experience with Google Ads, you’ll probably find some things familiar.
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SearchAdsHQ Update: Introducing Cohort Analysis for Apple Search Ads

Apple Search Ads Cohort Analysis

The SearchAdsHQ team has wonderful news to share.  The most anticipated feature – Cohort Analysis for Apple Search Ads – is finally here! Multiple new metrics were added to the SearchAdsHQ dashboard which means not only more detailed analytics but better filters and more flexible automatic rules for keywords management.

Thanks to the introduction of cohort analysis, SearchAdsHQ users are now equipped with the tool that helps them understand the rate of return and the amount of ROAS (return on ad spend) and revenue coming from Apple Search Ads.
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SearchAdsHQ Update: Automated CPA Bidder for Apple Search Ads

SearchAdsHQ CPT automated bidder

It is well-known that the top position of the App Store search is the sweetest spot for any app. The latest report proves it once again. According to Apple, 65% of downloads come from the Store search directly. This trend makes Apple Search Ads as relevant as possible. On top of that, Search Ads’ can boast really impressive average conversion rate of 50%.

To facilitate and empower your Apple Search Ads experience, the SearchAdsHQ team is happy to introduce our brand new feature – automated cost per action bidding. Ever wondered how to optimize your spend without any extra effort from your side? This smart auto-bidding feature is the answer!
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Apple Search Ads Update: Aligning Keywords to Screenshots and App Previews

Apple Search Ads latest Update

A brand new feature for Apple Search Ads was announced. The essence of the update is as follows: now app publishers that run Apple Search Ads can align various keywords with different screenshots and app previews.

The main novelty introduced in Apple Search Ads are so-called Creative Sets. A Creative Set will consist of screenshots and app previews of publisher’s choice. However, mind that you can select screenshots and app previews only from the ones you have on the App Store product page.
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