Enhancement of user acquisition activities is impossible without systematic tracking of mobile ad campaigns efficiency.
These analytics data assists in crafting ad content and optimizing your app store page which is likely to boost mobile apps downloads and installs. Implementation of such analytics eliminates guesswork in the course of planning, budgeting, optimization of mobile app marketing and choosing right user acquisition channels.
Mobile app tracking platforms provide data on user events (such as repeat app launches, level completions, in-app purchases) and a source of app downloads and installs. However, there always comes a question regarding attribution methodology. The specific character of app stores excludes usage of cookies or other PC Web technologies to identify the channel which predetermined app installs.