For ambitious mobile apps and games

We market your app. You get more loyal users.

At SplitMetrics Agency, we support you with App Store Optimization, Paid User Acquisition, and Conversion Rate Optimization to help position your app as a category leader.

Request a free consultation now

Marketing your app is hard – especially regarding huge competition.

That’s why SplitMetrics Agency helps set you apart.

We craft app marketing strategies that:

  • boost organic growth
  • increase app installs
  • captivate your audience
Top app & game publishers trust SplitMetrics
G2 ★★★★★

100% focus on the success of our customers

“SplitMetrics Agency’s deep understanding about Apple Search Ads, and constant campaign optimization techniques helped us achieve excellent results. Their communication skills are also fantastic.”

Ritvik M.
Managing Director at Livintis

“We’ve been really satisfied by the outcomes of our partnership with the SplitMetrics Agency team. The SplitMetrics Agency team was very professional and transparent throughout the process.”

Xinyi Li
App Growth Manager at Italki

“SplitMetrics Agency ran A/B tests and optimized keywords, which significantly boosted our app’s acquisition rates. Their improvements made a huge difference in our performance!”

Yuliya T.
Senior Operations Manager

Our customers' apps

Viber
Viber
Messenger: Chats & Calls by Viber
InDrive
InDrive
a Rideshare App
freeletics
Freeletics
HIIT Fitness Coach by Freeletics
WoT Blitz
WoT Blitz
Mobile Tank Shooter by Wargaming
Deep Town
Deep Town
Mining Idle Tycoon by RockBite
Der Spiegel
Der Spiegel
Online-Nachrichten
hellotalk
HelloTalk
Language Learning
by HelloTalk
TransferGo
TransferGo
Money Transfer by TransferGo
Bitcoin.com
Bitcoin.com
Cryptocurrency platform
Notino
Notino
Beauty shopping online
AutoTrader
AutoTrader
Cars to Buy & Sell by Auto Trader
TUI
TUI
Reisen, Flüge, Urlaub
One in a million
Why it's so hard to make your app stand out

There are more than 8 Million apps around the world. Every week, thousands of new ones are added, so the market is more competitive than ever.

In order to find success, it is extremely important to set your app apart with the right marketing.

But this is becoming increasingly difficult. App tracking is being restricted, and there are constantly new guidelines and algorithm changes in the app stores, Meta, on TikTok, and so on.

Keeping your eye on this at all times would be a full-time job.
Let experts who specialize in app marketing handle it for you.

SplitMetrics Agency: #1 for your app growth

As one of the leading agencies in app marketing, we have already managed hundreds of apps from a wide range of industries.

With all this data, we know exactly how to attract more users to your app.

Continuous updates show the levers that have the greatest impact and the changes that we achieved through our measures.

SplitMetrics Agency in numbers

9
years of experience
10+
paid UA channels supported
700+
ASO metadata updates per year
160+
experts in our team
1000000+
$ being managed per month

Four steps to more paying app users

1. Audit and Roadmap Development

We analyze your current app marketing. What is already working well, and where is there room for improvement? With these insights, we create an initial marketing concept for your app – completely free of charge. Only then do you decide whether you want to work with us.

2. App Store Optimization (ASO)

We optimize how your app is displayed in the App Store – from the icon, title, and description to preview videos and screenshots. This way, we help your app to rank higher organically.

3. Paid Ads

We analyze who your target group is and where we can best reach them. Whether it’s via Apple Search Ads, Google Ads, Meta Ads, TikTok Ads, Snapchat, or other ad networks – we make sure your app reaches the right people.

4. Conversion Rate Optimization

As soon as you have enough users for your app, we focus on in-app purchases. We check everything from onboarding to push notifications to find out what is currently preventing users from buying. This is exactly where we start to increase conversion.

What happens in the audit

One of our experts takes the time to analyze your app marketing in detail. We also look at the competition in your field and develop a strategy on how to overtake them. The meeting is held via video call.

The experts behind SplitMetrics Agency

Thomas Kriebernegg
Thomas Kriebernegg
General Manager

Thomas has more than 20 years of work in the digital marketing space to look back on. Twelve years ago he specialized in app marketing and has since helped hundreds of apps reach billions of users.

Julien Daver
Julien Daver
UA Team Lead

Julien has already worked with major brands such as PUMA, Porsche, and Arsenal FC. At SplitMetrics Agency he now leads our team of UA Managers. He ensures that our clients’ apps are found via Apple Search Ads, Google Ads, Meta, or TikTok.

Bernd Quehenberger
Bernd Quehenberger
ASO Team Lead

Bernd has 5+ years of experience in the app marketing industry. With his team of ASO managers he is helping our clients, and some of the biggest brands in the app world, increase their organic visibility and conversion rates.

Jane Davydkina
Jane Davydkina
Design Team Lead

With over 6 years of experience in marketing and advertising, Jane switched career and transitioned to design around 5 years ago. From seasonal icons to localized video previews – Jane knows exactly how your app will gain attention.

Based all around Europe

SplitMetrics Agency combines a global team of experts located in Vienna, London, Madrid, Warsaw, Lisbon, Cologne, Tbilisi and many more places. As all our consultations are held via video calls, we also support companies worldwide.