Premier digital event for mobile app and game publishers of all sizes
3
Days
20+
Sessions
30+
Speakers
App Growth Week is the 3-day virtual event designed to equip app and game developers with emerging trends and valuable insights, data-driven strategies and proven solutions to expand their business and thrive in the market. Learn success stories and best practices that drive mobile app growth at every stage of the lifecycle.
Event topics
Industry leaders, big thinkers and practitioners will tackle the most burning questions app and game developers of all sizes face in today’s privacy-first era. Expect to get insights on privacy-safe strategies, data-driven mobile growth tactics, and innovations to embrace new market opportunities and win the competition.
Growth
Mobile app growth through all the stages of the lifecycle
Explore mobile marketing trends for 2024 to keep abreast to the industry's evolving landscape and adapt swiftly
Get Dos and Don’ts of growing your app in the age of privacy
Discover AI-powered technologies changing the rules of competition
UA
Powerful strategies to acquire high LTV users & maximize ROAS
Identify the right marketing channel mix to crush your app growth KPIs
Get best practices to create seamless user journeys, eliminate silos and attribute 100% of data
Reimagine a top-notch MarTech stack to manage campaigns of any complexity balancing UA costs with mobile app revenue
Apple Ads
Engaging high-intent users with Apple Ads
Uncover new growth opportunities with successful multi-placement ad strategies
Maximize campaign performance with market intelligence, best practices and benchmarks
Unlock cutting-edge technology to automate and optimize Apple Ads for businesses of all sizes
ASO & A/B testing
App Store Optimization from pre-launch to global release
Explore the most impactful app store creative trends and get the brand-new ASO benchmarks
Update your A/B testing & idea validation framework for data-driven decision making
Forearm your team with an intelligent mobile optimization solution
Watch now
Strengthen your expertise, get eye‑opening insights, and embrace innovative app growth ideas
App leader
Foster your team's growth mindset to reinforce success in a competitive market
Streamline your workflows and create a growth environment
Discover new opportunities and glean insights from your peers
Product manager
Get a comprehensive app and game idea validation framework
Learn how top world publishers A/B test new apps and features
Create stellar solutions that captivate your target audience
ASO manager
Master the art of getting your mobile app ready for scaling globally
Catch up on the latest ASO trends and benchmarks
Crack app store algorithms to boost organic installs
Growth & UA expert
Update your app growth playbook and MarTech stack
Properly measure your paid and organic efforts, and amplify them at scale
Strike the right balance between user acquisition and retention
Speakers
Learn from top industry visionaries, seasoned practitioners, and tech innovators and hear their hands-on tips, best practices, and successful use cases
Peggy Anne Salz
Content Strategist and Founder
Thomas Petit
App Growth Consultant
Mariusz Gąsiewski
CEE Mobile Gaming and Apps Lead
Ben Bowen
Partnerships Manager
Ashley Parducci
Head of Customer Insights & Measurement
Thomas Kriebernegg
Managing Director & Co-Founder
Anton Tatarynovich
Senior ASO & ASA Manager
Mateusz Wrzeszcz
ASO Lead
Galina Schneider
VP of Customer Success & Support
David Martin
VP of Sales
Evgenia Davydkina
Design Team Lead
Rachel Bergman
GM, North America
Nancy Roberts
President
Reed Kuhn
Sr. Director, Business Strategy
Alper Taner
App Growth Consultant
Derya Ayırtman
SEM Manager
Thomas Tierney
Client Manager – App
James Haslam
Senior Marketing Manager, EMEA
Benjamin Roodman
Vice President of Partnerships
Maryna Orobets
Apple Ads Manager
Michael King
Head of Growth, US
Paul Davey
Senior Mobile Marketing Manager
Eugene Ilnytskyi
Head of Agency
Maksim Kasyanik
User Acquisition Team Lead
Daniel Lupu
Paid Search Marketing Manager
Marina Trypolskaya
Head of Sales
Sergey Golovko
App Growth Expert (ex-Cốc Cốc)
Zhanna Radovnya
Senior Customer Success Manager
Silvio Peruci
Managing Director
Ben Collins Jones
Customer Success Manager
Angela Humphrey
VP of Business Development
Ksenia Artemenko
Lead Product Manager
Darya Radchykava
Senior Account Executive
Anastasiia Shagaleeva
User Acquisition Manager
Mike Gadd
EMEA Customer Success Director
Christoph Wagner
Team Lead Performance Marketing at iTranslate & Co-Founder of foxperience
Adi Krysler
Senior Product Marketing Manager
Alexandra Subach
Account Executive
Yauheni Karabeinikau
ASO Manager
Hanna Kachalka
Head of Sales
Anastasia Borisova
Product Manager
Lina Danilchik
Marketing & Communications Lead
November 14-16, 2023
Update your mobile app growth playbook
Agenda
3 hours per day. 3 days in a row. 30+ speakers. 20+ live sessions.
Tuesday
Mobile Growth
Gain insights to adapt your strategy to the ever-changing landscape, and drive your mobile app growth at any stage of the lifecycle.
Opening Remarks: The AI Revolution
David Martin
VP of Sales, SplitMetrics
Galina Schneider
VP of Customer Success & Support, SplitMetrics
Future outlook
Mobile Futurescape: The AI-enhanced Roadmap for Mobile Marketing 2030
Peggy Anne Salz
Content Strategist and Founder, MobileGroove
Panel discussion
One Size Doesn't Fit All: Customizing UA Approaches by Category
Mariusz Gąsiewski
CEE Mobile Gaming and Apps Lead, Google
Thomas Tierney
Client Manager – App, Dentsu
Daniel Lupu
Paid Search Marketing Manager, Skyscanner
Paul Davey
Senior Mobile Marketing Manager, AutoTrader
Galina Schneider
VP of Customer Success & Support, SplitMetrics
Thomas Petit
App Growth Consultant
Real-life experience
SKAN 4: What Marketers Need to Succeed
Mike Gadd
EMEA Customer Success Director, Singular
Practical speech
Mastering the Web2App Funnel: The Role of User Intent and Advanced Strategies
Sergey Golovko
App Growth Expert (ex-Cốc Cốc)
Real-life experience
Winning App Growth Formula: ASO, UA, and Design Synergy
Eugene Ilnytskyi
Head of Agency, SplitMetrics
Maksim Kasyanik
User Acquisition Team Lead, SplitMetrics
Evgenia Davydkina
Design Team Lead, SplitMetrics
Best-practice session
The Future-Ready MarTech Stack: Use-Cases and Best Practices for 2024
James Haslam
Senior Marketing Manager, EMEA, Mintegral
Reed Kuhn
Sr. Director, Business Strategy, Branch
Alexandra Subach
Account Executive, SplitMetrics
Nancy Roberts
President, Craftsman+
Silvio Peruci
Managing Director, App Radar
Galina Schneider
VP of Customer Success & Support, SplitMetrics
App Growth Quiz
5 min of interactive and fun quizzes
Wednesday
Apple Ads
Discover multi-placement ad strategies in Apple Ads to maximize the potential of this major ad channel by spend on iOS.
Opening Remarks
David Martin
VP of Sales, SplitMetrics
Galina Schneider
VP of Customer Success & Support, SplitMetrics
Best-practice session
Unlocking the Power of Apple Ads: Strategic Tips for Brand and Non-Brand Campaigns
Anastasiia Shagaleeva
User Acquisition Manager, Flo
Real-life experience
How to Maximize Customer Acquisition and Scale Revenue Globally with Ad Variations and Custom Product Pages
Derya Ayırtman
SEM Manager, Babbel
Practical speech
Using AI to Supercharge Apple Ads and ASO Practices
Scaling Seasonal UA Campaigns: Unlocking the Power of Creatives and Multi-Channel Approaches to Boost ROAS
Ben Bowen
Partnerships Manager, Adjust
Michael King
Head of Growth, US, Moloco
Ashley Parducci
Head of Customer Insights & Measurement, tvScientific
Darya Radchykava
Senior Account Executive, SplitMetrics
Ben Collins Jones
Customer Success Manager, SplitMetrics
App Growth Quiz
5 min of interactive and fun quizzes
Thursday
Optimization: ASO, User Engagement, Testing & Validation
Empower yourself with the newest creative trends, ASO benchmarks, and update your A/B testing and idea validation framework .
Opening Remarks
David Martin
VP of Sales, SplitMetrics
Galina Schneider
VP of Customer Success & Support, SplitMetrics
Best-practice session
A/B Testing for ASO: Best Practices and Advanced Strategies
Mateusz Wrzeszcz
ASO Lead, Klarna
Real-life experience
The Art of ASO: From Startup to Enterprise Strategies
Anton Tatarynovich
Senior ASO & ASA Manager, Freeletics
Practical speech
User Engagement that Wows: Strategies and AI-Powered Solutions
Benjamin Roodman
Vice President of Partnerships, CleverTap
Practical speech
How to Find Creative Winners and Use AI to Maximize Their Value
Adi Krysler
Senior Product Marketing Manager, AppsFlyer
Product Spotlight
From Concept to Conversion: Unveiling the Best in ASO, A/B Testing, and Optimization Technology
Marina Trypolskaya
Head of Sales, SplitMetrics
Zhanna Radovnya
Senior Customer Success Manager, SplitMetrics
Panel Discussion
Actionable Tactics for Optimized User Acquisition and Re-Engagement
Rachel Bergman
GM, North America, MoEngage
Angela Humphrey
VP of Business Development, YouAppi
Alper Taner
App Growth Consultant
Christoph Wagner
Team Lead Performance Marketing at iTranslate & Co-Founder of foxperience
Yauheni Karabeinikau
ASO Manager, Wooga
Lina Danilchik
Marketing & Communications Lead, SplitMetrics
App Growth Quiz
5 min of interactive and fun quizzes
Event partners
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3
Days
20+
Sessions
30+
Speakers
Over 2,500 people worldwide
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