Boost Your Conversion Rates

with A/B Testing on App Store and Google Play
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Lab Cave
Fruit Ninja

Over 4 years we’ve been helping mobile publishers with app growth and optimization

Avg. conversion lift
Increase in organic traffic
ASO expertise
App developers

Trusted by
leading brands

+13% in install rate
SplitMetrics provide fantastic way to improve our app store landing page conversion. Which improves our organic traffic and reduces acquisition costs.
Rajeev Girdhar
Former Head of ASO department
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+13% in install rate
SplitMetrics helped us to come up with the best converting screenshots eliminating all of the guesswork. No matter how viral your app is — every download matters.
Sergey Gonchar
Co-Founder & CTO
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+33% in install rate
SplitMetrics is addictive!
Andrew Allen
Co-Founder, Head of Design
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I want to boost the conversion rate
I want to do A/B tests at pre-launch stage
I want to validate new app ideas
I want to compare my app to competitors apps
I want to test assets before uploading to real store to avoid conversion drop
I want to localize my app without conversion drop
I want to check if new positioning will increase installs

Test every element on all of the user's journey

  • 30+ experiment types are available.
  • You can test every element of your App Page + Search, Search Ads, Category and Customized App Store page.
  • We support: App Store, Google Play.
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Track every tap and scroll of your users

Understand how users interact with each element of your app page: do they scroll screenshots, how long they watch video etc. Access Insights to know what makes an app page successful and learn to replicate.

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Identify room for growth in your apps’ pages

Get comprehensive app page audit with SplitMetrics ASO Services. Understand your page bottlenecks and identify areas for growth.

Why SplitMetrics

Results that matter

  • Up to 65% increase in conversion rate
  • Successful launch with prelaunch testing
  • Smooth localization, rebranding, repositioning

Progress that inspires

  • Up to 8 variations per experiment
  • Unlimited # of experiments for iOS and Android
  • Test any element + multivariate combinations

User experience you’ll love

  • 3 testing environments: Product, Search & Category Pages
  • Integrations with all your tracking tools
  • Intuitive UI, fully-automated platform

Full transparency

  • Control over testing budget via MDE and significance level manual setup
  • Control of an experiment (traffic distribution, pausing variations, clear status messages)

Behavior analytics

  • Get powerful insights into visitor behavior
  • Insights: we track 100M users for benchmarks
  • See how your app stacks up to the competition

Flexible & client-oriented

  • Co-managed & managed services
  • Flexible pricing adjusted to your specific needs
  • Always-on chat support