Full-funnel visibility from impression to revenue
Bridge the data discrepancy gap by combining Apple Ads and MMP post-install data in one platform.
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Hit your
UA targets
faster
with AI
SplitMetrics is a mobile marketing performance company proven to deliver +25% revenue growth for Fortune 100 brands on Apple Ads and beyond.
Our Solutions
Every solution we build combines unique market insights, AI designed for mobile growth and 10 years of app marketing experience to help you hit your targets for every mobile marketing channel.
Get +98% ROAS increase with bids & budgets managed by our AI models Samba.
Drive +112% revenue growth through global market and channel expansion.
Achieve +25% conversion rate uplift organically and prove ASO effectiveness.
Access data for 500M+ keywords, category benchmarks, competitor spend, SoV and more.
Use AI trained on 10 years of app marketing performance data to achieve goals faster.
Our Products
Our team is obsessed with performance because our customers are judged on performance. That's why leading brands trust us to manage $2 billion in ad spend and millions of campaigns every year.
SplitMetrics Acquire unifies Apple Ads bid and budget optimization, market intelligence and purpose-built AI models – to outperform your competition.
Fuelled by 98% satisfaction rate among enterprise-grade clients
“The AI Budget Allocation feature lets us make the most of every euro without lifting a finger. It gave us agility and predictability that our old setup just couldn’t.”
Mick Noya
Performance Marketing Lead
Bridge the data discrepancy gap by combining Apple Ads and MMP post-install data in one platform.
Scale with AI that analyzes, predicts and adjusts your bids & budgets automatically towards target CPA, ROAS or SoV.
Accurate data across 2M+ apps and 850M+ keywords – from global trends to SoV by state over the last 24 hours.
Iris focuses on your business goals. With every task, it checks 50M market data points and your account performance to provide you with a specific action plan.
Under 1 minute from question to a ready-to-act answer
“I was very impressed with Iris. The fact that it actually has context of your business and what you're trying to do makes a big difference.”
Taylor Campbell
SEM Manager
App Radar combines app store data, keyword research, competitor insights and ASO automation. Optimize store listings, monitor competitors and improve organic visibility.
Join 700+ app businesses growing organically
“What sets App Radar apart from other ASO tools is its exceptional customer support. The team behind the tool goes above and beyond to ensure that their users get the most out of the platform.”
SplitMetrics Growth Services team acts as extension of your team. Hire their expertise when resources, knowledge or results are scarce.
Tap into our experience of scaling 500+ apps globally
“SplitMetrics has been instrumental in managing our Apple Ads, as well as paid social campaigns across Meta, Google, and TikTok. We’ve seen strong growth across channels.”
William Simpson
Senior Content Manager
Stats and facts
We have our own AI engineers, PhD mathematicians and awarded data scientists building our united data layer and AI models specifically for mobile marketing. And because it’s all purpose-built, it outperforms general AI that doesn’t have 10 years of app stores’ intelligence. All governed by SOC 2 Type 2 compliant, and ISO 27001 certified.
500M
More keywords means more ways to win.
$2B
Trusted by industry leaders to manage the biggest budgets.
80%
Get going fast with vertical AI.
1%
Accurate data means accurate decisions.
180M
The largest automation engine on the market.
50M
Your (secret) market insights superpower.
Global success stories
“While evaluating available vendors, SplitMetrics offered the most advanced feature set and extensive support on the market.”
+158%
increase in installs with SplitMetrics Acquire
90%
of Apple Ads campaigns now automated
“SplitMetrics stands out for its product quality and user-friendliness. Its reporting features and period-over-period comparisons are much more intuitive than those of other vendors, allowing for quicker analysis and decision-making.”
Amish Zinzuwadia
Digital Marketing Specialist
“SplitMetrics CS and Support team are best in class, with quick response times and a proactive approach. They are always available to assist with platform-related questions and provide valuable insights to support our growth.
+112%
revenue increase through fully managed multichannel UA
Top app & game publishers trust SplitMetrics
Resources
Explore practical guides and reports, learn from other mobile marketers and join industry peers at online and offline events.
Book time with the team that delivers +25% revenue growth for Fortune 100 brands on Apple Ads and beyond.
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