Portfolio-level optimization
The only AI solution that combines portfolio-level bid and budget management for more conversions.
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Turn Apple Ads into your most predictable and profitable growth channel with SplitMetrics Acquire. Powered by AI trained on $2B+ in Apple Ads spend, built to scale without limits.
The only AI solution that combines portfolio-level bid and budget management for more conversions.
Your campaign performance data combined with market intelligence incl. 850M keywords, competitor spend, CPPs, SoV.
An Apple Ads partner since 2017, we are one of the most trusted campaign management platforms, handling over $2B in annual ad budgets.
From scaling to improving productivity and cutting costs, we built AI specific for Apple Ads into every corner of the platform.
Product capabilities
SplitMetrics Acquire unifies Apple Ads bid and budget optimization, market intelligence and purpose-built AI models to lower manual workload while reaching campaign goals consistently.
Let Samba AI continuously optimize bids across your portfolio using live market intelligence.
Automatically distribute the budget where it performs the best.
Predict the performance impact of bid changes before spending a dollar.
Check the reasoning behind every AI optimization, and review complete change history across your Apple Ads portfolio.
Build custom workflows around your specific business logic with complete control.
Measure your keyword Share of Voice and compare it with competing apps.
Automate keyword discovery by finding and deploying well-performing competitor terms.
Explore the differences in keyword usage between your app and competitors.
Get suggestions of new keywords based on your app, competitors or keywords.
Use advanced search term reports to identify winning queries and remove irrelevant ones.
Upload and add thousands of keywords at once, across multiple ad groups.
Identify the winning variation via Parallel, Switch or Dayparting experiments.
Schedule custom product page updates in advance and automate every rotation.
See competitors’ custom product pages with data on performance, keywords and trends.
Save time by assigning custom product pages to multiple ad groups at once.
Manage, analyze and optimize all your custom product pages in one dashboard.
Get a unified view of your campaign data with customizable widgets, charts and key metrics.
Analyze performance with detailed comparison reports and data granularity down to 1 hour.
Switch between line and bar charts to spot trends and compare performance at a glance.
Segment campaigns, ad groups, keywords and ads by storefronts, settings, match types, metrics and custom labels.
Track user cohorts from D0 to D360 with insights into conversions, revenue and costs.
Get CSV reports on a custom schedule with selected metrics, filters and reporting levels.
Iris performs 50+ specialized Apple Ads workflows – from research and planning to optimization and reporting – by combining your campaign performance data with extensive market intelligence.
Samba AI v3.5 forecasts performance, moves your bids and reallocates budget in real time to hit your ROAS target – making decisions on 97M+ data points a day.
Interactive demo
Click through our intuitive platform to see how easy it is to use AI for high-converting campaigns.
Market intelligence
SplitMetrics collects, processes and stores large amounts of data. We scan the entire App Store 24/7 and store the data about Apple Ads – like how your competitors perform and what keywords they rank for.
See how your app stacks up against competitors with paid and organic keyword data, Share of Voice and storefront insights.
Find high-potential keywords faster. Analyse your own app or competitors and build a stronger, data-backed keyword list.
Understand how custom product pages influence visibility with insights into creatives, keyword coverage and performance trends.
Reveal keyword gaps with semantic competitor analysis. Compare multiple apps at once to find keywords your campaigns are missing.
Compare your campaign performance against industry standards using insights from 1.6M+ active campaigns.
See which Apple Ads placements competitors use, including Today tab, Search tab and product pages.
Integrations and atribution
SplitMetrics gives you one-source-of-truth for your campaign attribution within a few hours.
Feed IAP, IAA, revenue data and subscription conversions into bidding workflows to match spend with ROAS.
Plug Acquire into your existing analytics stack to be aligned with internal KPIs and reporting standards.
Use historical performance data from MMPs and Apple Ads into Acquire for improved bid & budget decisions.
Optimize towards real user actions as Acquire connects your Apple Ads data to post-install events.
Customer success teams
With SplitMetrics Acquire, you don’t just get the product. You get a dedicated team of Apple Ads experts who have your back.
Work with a dedicated Customer Success Manager who knows your business and stays with you from onboarding onward. Have regular check-ins, fast answers via Slack and direct access to the right SplitMetrics experts when you need them.
“We expected a great product, but we didn't expect this level of partnership. The SplitMetrics team is exceptional. They understand our goals, challenge us to think bigger and consistently help us unlock more value.”
Bring in our mobile growth experts whenever you need extra hands or expertise. Get support with CPPs creation, market analysis, keyword mining and other specialized projects – all within your subscription.
Get hands-on training tailored to your team's goals, workflows and level of experience. From onboarding to advanced use cases, our experts help every member of your team to hit their goals.
Global success stories
“While evaluating available vendors, SplitMetrics offered the most advanced feature set and extensive support on the market.”
+158%
increase in installs with SplitMetrics Acquire
+38%
increase in average daily new customers
“The CS and Support team are best in class, with quick response times and a proactive approach. They are always available to assist with platform-related questions and provide valuable insights to support our growth.
Trust foundation
Secure, reliable infrastructure designed to handle high-volume advertising operations without compromising speed or data freshness.
95% of keyword analytics requests complete in under 2 seconds – even across 1–3M keywords. 10 TB of advertising data processed daily.
Proven reliability over the last 12 months across core platform services, supporting always-on advertising operations.
Bid, budget and keyword data synced with Apple Ads platform every 10 minutes. MMP attribution updated every 30 minutes.
SplitMetrics Acquire plans and pricing are designed to meet your needs as you grow. Start for free and scale with volume-based pricing.
For small & growing businesses
Free
Unlimited time
Everything you need to decrease CPA, avoid spend leakage and work with automated campaign management.
Full Funnel Dashboard
Advanced Ads Manager
Keyword Discovery & Intelligence
Automation Tools & Templates
Campaign Bulk Management
For large businesses, brands and agencies
Let's talk
Custom plans
Make Apple Ads your most profitable channel with full platform access and dedicated Customer Success team.
Access to Full Data Hub
Bid Optimization Tools
Keyword Gap Opportunities
Competitor CPPs Spy Tool
Cohorted Reporting
Find answers to the questions we hear most about Apple Ads optimization.
Book time with the team that delivers +25% revenue growth for Fortune 100 brands.
