Looking for superior Apple Ads features? Choose SplitMetrics over MobileAction

SplitMetrics has an AI agent connected to live market data, portfolio-level smart bidding with proven revenue uplift, and the most accurate competitive data on the market. Teams scale efficiently, saving hours of manual work and seeing a 55% average revenue increase on ROAS strategies.

SplitMetrics measures Share of Voice through proprietary scanning at +/-1-2% accuracy. MobileAction derives its Share of Voice from Apple's impression share API, which reports in 10% buckets, so the effective accuracy is +/-10%. At $500K monthly Apple Ads spend, that gap is the difference between $5K and $50K of budget uncertainty. SplitMetrics also measures Share of Voice across both Apple Ads Search Results placements separately, so you can see where competitors gain traction beyond the top result.

Iris is a SplitMetrics AI agent built inside Acquire and connected to your live account data, post-install data, market intelligence, and competitor signals. It detects what is changing before it impacts your numbers, explains why, and recommends what to do next, prioritized by expected KPI impact. MobileAction's AI works with your account data only.

SplitMetrics AI runs portfolio-level smart bidding across all your campaigns and keywords at once, optimizing for CPA, ROAS, or CPI goals. Bids redistribute across the full portfolio, not one campaign at a time. MobileAction's smart bidding works campaign-level with standard KPIs.

Yes, it does. SplitMetrics connects with Looker, Tableau, and any BI tool through a custom API, so you can connect your Apple Ads data into your wider reporting stack without manual exports. MobileAction's BI integration is more limited.

About two weeks to be fully operational, with first improvements often visible in the first days. Your dedicated CSM handles API setup, account structure, and first optimization. Full details can be found here.

You keep your full account history. SplitMetrics imports your existing campaigns cleanly and stores unlimited history going forward, so you can compare this quarter against last year's seasonal patterns from day one.

A dedicated CSM and a Customer Success team with deep Apple Ads and UA expertise, 50+ combined years across the team. SplitMetrics holds a 9.9/10 support rating on G2, and 90% of customers stay year over year.

Yes, there is a team of experts that can support you. SplitMetrics offers fully-managed Apple Ads alongside the platform, run by senior UA experts using the same tools we built. We also cover ASO and 10+ other channels including Meta, Google, TikTok, and programmatic - none of which MobileAction's services match.

No, it is not. MobileAction's comparison page marks SplitMetrics as lacking features it has had for years, including portfolio bidding, bulk editing, dayparting, multi-layered automation, keyword discovery, and MMP-based install and event reporting. Verify any vendor's claims about a competitor in a live demo of both platforms.