SplitMetrics vs MobileAction

Choose SplitMetrics over MobileAction for superior Apple Ads Automation platform

SplitMetrics Acquire offers revenue-driven AI bidding, an AI agent that explains what to fix, deeper market intelligence, and a full multichannel services team. If Apple Ads is a serious channel for you, run it on the platform built to scale.
Apple Ads Partner Google Partner G2 Stars Rating
babbel
skyscanner
wooga
italki
sybo
glovo
flo
bpmobile
rakutenviber
wargaming
freenow
exness

Real outcomes teams see with SplitMetrics

+55%
average revenue increase on AI ROAS strategies
$2B+
in Apple Ads spend managed across customers
10M+
bid changes automated every month
98%
customer satisfaction rate

What sets SplitMetrics apart from MobileAction

MobileAction covers the fundamentals of campaign management. SplitMetrics Acquire adds the AI, data precision, and services that grow the Apple Ads channel. Ask us to show you how each feature works - it takes only one demo call.

Feature
comparison

MobileAction
SplitMetrics Acquire
Optimization & AI
Smart bidding
Campaign-level, standard KPIs
Portfolio-level AI for CPA, ROAS, and CPI goals
AI agent
Works with account data only
Iris - analysis, strategy, and competitor intel from account and market data
Bid simulator
Not documented
Yes - predicts impact before launch
Custom metrics in bidding
Keyword suggestions database
6M+ keywords
6M+ keywords across 70 regions
Bulk operations
AI Agent capabilities
Analyze and recommend
Analyze, recommend and execute autonomously
Market intelligence & data
Share of Voice accuracy
Apple impression share API, +/-10%
Proprietary scanning, +/-1-2%
SOV across both Search Results placements
No - aggregated data only
Yes - unique data SplitMetrics calculates
Historical competitive data
Limited retention
Unlimited retention
Data refresh
Manual
Automatic
Custom product pages
A/B testing methodology
Fixed 90% confidence threshold, needs top-volume campaigns
Bayesian, daily probability updates
KPI selection
System picks internally
Yes - TTR, download rate, CPT, CPA
Health monitoring
Change log
Smart alerts with severity and impact
Automation
Rules engine
20+ templates, multi-layered rules
250+ metrics, OR conditions across countries
Dayparting
Scheduled rule deployment by timezone
Automation visibility
Not documented
Optimization Hub - active automations per campaign and time saved
Integrations & analytics
MMP integrations
7 MMPs
12 MMPs and AppsFlyer Premier Partner
BI tools
Limited, requires custom development
Looker, Tableau, custom API
Install-time and event-time reporting
Organic vs paid download monitoring
Yes - via App Radar integration
Managed services
Managed Apple Ads campaigns
Managed ASO
Managed multichannel paid UA
Meta, Google, TikTok, programmatic (10+ channels)
In-house creative design studio
Limited
Dedicated creative and motion design studio
A note on vendor comparison pages: MobileAction's comparison page marks SplitMetrics as lacking features it has offered longer than any vendor on the market, including portfolio bidding, dayparting, bulk editing, and multi-layered automation. Always verify vendor claims in a live demo of both platforms before trusting any comparison.

Why SplitMetrics Acquire is the platform you grow into

Getting started is simple, and most teams are fully operational in about two weeks. Here is what you get when you choose SplitMetrics over MobileAction.

Revenue

SplitMetrics AI acts on every keyword in every campaign at once, driving a 55% average revenue increase on ROAS strategies. MobileAction's smart bidding works one campaign at a time, with standard KPIs.

Time

Iris diagnoses why your CPA moved and tells you what to fix, ranked by expected impact, using both your account and live market data. MobileAction's AI sees your account data only.

Precision

SplitMetrics Acquire is the only platform measuring Share of Voice across both Apple Ads Search Results placements, through its own scanning technology. MobileAction relies on Apple's impression share API, which reports in 10% buckets.

Depth

SplitMetrics Acquire keeps every competitive data point - 12 months, 2 years, 3 years back - so seasonality and long-term competitor patterns stay visible. MobileAction's data retention is limited.

See it for yourself - a hands-on tour of the best Apple Ads automation platform.

How successful apps migrate from competitor tools to SplitMetrics Acquire

01
Connect your Apple Ads account in a few clicks
02
Test on one campaign group, or switch fully
03
Our team moves your existing setup with you

Mobile App Marketers Trust SplitMetrics for App Growth

SplitMetrics distinguishes itself through both product quality and ease of use. Compared with other vendors we've worked with, its reporting capabilities and period-over-period comparisons are significantly more intuitive, enabling faster analysis and decision-making. Combined with App Intelligence and competitor insights such as estimated advertising spend, the platform provides a level of market visibility that has become an important part of our optimization process.
Amish Zinzuwadia
Digital Marketing Specialist at Skyscanner
SplitMetrics made the management of Apple Ads much simpler and more efficient for our company. Earlier, managing these campaigns was challenging and required significant bandwidth. With SplitMetrics, we leveraged automation to manage larger budgets with the same team. We're now operating more efficiently without compromising performance.
Ravindra Kumar
Associate Director at SplashLearn
Highly rated by customers and market analysts
While evaluating available vendors, SplitMetrics offered the most advanced feature set and extensive support on the market.
Samra Žuga
Senior Performance Marketing Specialist at Bolt
Start running Apple Ads on the right platform
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Questions to ask while evaluating MobileAction and SplitMetrics