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Apple Ads Keyword Optimization | SplitMetrics Acquire

The keyword optimization suite for Apple Ads

Backed by years of data, SplitMetrics Acquire helps you find and expand high-value keywords, track Share of Voice, uncover competitor gaps and strengthen app discovery.

Start for free Book a demo Apple Ads Partner
The keyword optimization suite for Apple Ads
500M+

500M+

keywords tracked every 24 hours.

97M

97M

data signals processed every day.

24H

24H

Share of Voice, unique on the market.

+91.4%

+91.4%

ROI D30 through new non-brand keywords

Apple Ads Keyword Optimization | SplitMetrics Acquire

Interactive demo

Find the right keywords. See where you stand. Act faster

Watch the demo to see how you can discover and expand keywords, uncover competitor gaps, measure Share of Voice and get advanced search terms analysis with our platform.

Product capabilities

Spend on the search terms that truly matter

SplitMetrics Acquire scans the App Store 24/7 to reveal where your competitors are bidding and which keywords are worth your budget.

Apple Ads Keyword Optimization | SplitMetrics Acquire

Keyword Share of Voice

Know how much visibility you’re capturing

See estimated share of ad impressions for any keyword in any storefront. SplitMetrics Acquire calculates your 5-day or 24h Share of Voice from App Store searches, and updates it daily.

Compare your SoV with competitors

Discover which apps have the highest Share of Voice for each keyword. Compare their ad impression share with yours.

Track both ad placements

Measure Share of Voice for both the first and second sponsored ad placements in search results..

Monitor SoV by ad group

See each ad group’s Share of Voice, weighted by keyword impressions, to spot where you’re losing visibility.

Book a demo
Apple Ads Keyword Optimization | SplitMetrics Acquire

Keyword Expansion

Expand your keyword coverage automatically

Expansion Strategies analyze competitor and App Store data to identify new search terms, filter out irrelevant ones and automatically deploy the best keywords into your campaigns.

Choose which keywords to expand

Run strategies for competitor, generic or brand keywords, including typos and variants.

Add 50 new keywords every week

Automatically add new keywords with optimal CPT bids and source labels, so know which strategy found term.

Track strategy incremental results

Monitor spend, TTR, CVR, CPT and ROAS for every keyword added through Expansion Strategies.

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Apple Ads Keyword Optimization | SplitMetrics Acquire

Keyword Gap

Catch the keywords your competitors bid on

The Keyword Gap tool uses semantic analysis to compare your app with competitors and uncover relevant search terms you’re not targeting.

See where your keyword coverage falls behind

Compare your app with up to 3 competitors to find shared, missing and unique search terms.

Find high-potential search terms

Use Search Popularity, SoV, Organic Rank, Impression Volume and competitor rankings to identify promising keywords.

Turn keyword insights into campaigns

Filter and select relevant keywords, then export them for faster campaign and ad group creation.

Book a demo
Apple Ads Keyword Optimization | SplitMetrics Acquire

Keyword Discovery

Mine high-value keywords faster

Keyword Discovery is an advanced keyword mining solution that helps you uncover new keywords for Apple Ads campaigns. Analyze any app to discover relevant search terms.

Pull keywords from multiple sources

Get keyword ideas from Apple Ads, competitor organic rankings, SplitMetrics AI and App Store suggestions.

Focus on keywords with real potential

Use Search Popularity, SoV, Organic Rank and other metrics to understand which keywords are worth targeting.

Create single-keyword ad groups 30× faster

Remove duplicates and irrelevant terms, then add selected keywords directly to campaigns or ad groups.

Book a demo
Apple Ads Keyword Optimization | SplitMetrics Acquire

Search Terms Advanced Reporting

Get a clearer picture of every search term

Turn the search terms your campaigns generate into keywords. See what’s new, evaluate performance and move promising terms into the right ad groups, negating the ones that waste spend.

Find and evaluate new search terms

See Search Popularity, Organic Rank and other metrics. Filter and sort to find promising or failing search terms.

Know what needs attention

Use Processing Status to spot new terms and decide which to promote, exclude or monitor.

Automate search term actions

Set auto rules to get notified about new terms, move them to the right ad group or negate irrelevant ones.

Book a demo
Apple Ads Keyword Optimization | SplitMetrics Acquire

Keyword Bulk Upload

Scale your best keywords faster

Handle large keywords changes in seconds. Move keywords, add them in bulk and configure settings in one step, with duplicates handled automatically. Get relevant keyword suggestions.

Move keywords in bulk

Transfer winning keywords from discovery campaigns or ad groups into the campaigns where you want to scale them.

Add keywords to multiple ad groups at once

Upload one keyword list to several campaigns or ad groups in a single action, with duplicates skipped automatically.

Configure keywords during upload

Filter data by metric, category, storefront, placement and timeframe, then explore performance trends.

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Global success stories

Leading mobile marketers choose our keyword optimization tools

Talk to an expert Explore case studies
Samra Žuga
“While evaluating available vendors, SplitMetrics offered the most advanced feature set and extensive support on the market.”

Samra Žuga

Senior Performance Marketing Specialist

Eivydas Pranciulis
“The CS and Support team are best in class, with quick response times and a proactive approach. They are always available to assist with platform-related questions and provide valuable insights to support our growth.

Eivydas Pranciulis

Senior User Acquisition Manager

Frequently
asked questions

Find answers to the questions mobile UA teams ask us most about competing on Apple Ads.

Can I automate keyword expansion and bid optimization?
SplitMetrics Acquire supports automation for both. Keyword Expansion Strategies can deploy newly discovered keywords into selected campaigns, while automated rules can increase bids when ad-group Share of Voice falls below a defined threshold or notify you when SoV drops.
Can I see which keywords my competitors are bidding on?
Yes. SplitMetrics Acquire shows competitor activity at the keyword level, including Share of Voice and Top Apps data. Use this alongside Keyword Gap to identify search terms competitors are targeting that you’re not.
Can I track Share of Voice for different ad placements?
Yes. SplitMetrics Acquire lets you track Share of Voice for both the first and second sponsored placements, so you can see how your visibility changes across placements and compare it with the top 10 apps in each position.
Can I move or upload keywords in bulk?
Yes. SplitMetrics Acquire lets you add keywords across multiple campaigns or ad groups using a single CSV. You can set match types, statuses, CPT bids and labels in the same upload instead of managing keywords individually.
What Share of Voice should we aim for brand keywords?
Benchmarks in SplitMetrics Acquire show what's realistic for your category based on market data. If a competitor keeps taking 20% of your brand SOV, that's usually the signal to increase bids or tighten match types.
How do we protect our brand terms from competitor bids?
Start by seeing who's bidding and how much share of voice they're taking. From there, SplitMetrics Acquire lets you set bid rules and automated responses on brand keywords, so your share holds when a competitor spikes their spend.
Apple Ads Keyword Optimization | SplitMetrics Acquire
Apple Ads Keyword Optimization | SplitMetrics Acquire

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