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Custom product pages optimization | SplitMetrics Acquire

Custom product pages optimization

Turn competitor insights into new hypotheses, A/B test CPP ideas to improve ROAS, schedule page rotations for seasonal events and manage custom product pages at scale.

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Custom product pages optimization
+40.5%

+40.5%

higher ROAS with CPP Experiments

+40%

+40%

purchases in 2 weeks with CPP Scheduler

-17%

-17%

lower CPI in 2 weeks for a Travel app

+37%

+37%

revenue in a quarter for a Finance app

Custom product pages optimization | SplitMetrics Acquire

Interactive demo

A smarter way to manage custom product pages

See how SplitMetrics Acquire helps you research competitors, deploy your CPPs, analyze their performance, A/B test new ideas for higher ROAS and automate what works at scale.

Product capabilities

Show the right creative to the right audience

SplitMetrics Acquire gives you everything you need for turning custom product pages into a performance lever.

Custom product pages optimization | SplitMetrics Acquire

CPP A/B Experiments

Test which product page converts better

CPP A/B Experiments makes it easier to test custom product pages, from experiment setup and traffic distribution to performance analysis and rollout.

Launch experiments in a few clicks

Set up test ad groups with the right targeting, bids, keywords and audiences, all while keeping your existing setup intact.

Choose from three traffic split methods

Use Switch, Parallel or Dayparting traffic distribution methods to compare up to 4 CPPs.

Know what won, launch right away

Optimize to business outcomes, know test duration before launch, roll out the winning page.

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Custom product pages optimization | SplitMetrics Acquire

CPP Scheduler

Put CPP rotation on autopilot

Schedule custom product page changes and let CPP Scheduler handle the rotation. Keep seasonal campaigns and creative tests running on time, no need to keep checking your ad groups.

Schedule changes ahead of time

Choose a specific time for each page to go live, or set up recurring daily, weekly or bi-weekly rotations.

Keep every ad group in sync

Apply the same CPP schedule across multiple ad groups and manage all rotations from one dashboard.

Reduce setup errors

Avoid missed dates or incorrect page switches with automation. Free up your time for strategic tasks.

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Custom product pages optimization | SplitMetrics Acquire

Competitor CPP Intelligence

Get the intel on your competition

See how competitors use custom product pages. Explore the audiences, keywords and pages behind their visibility, then use those insights to shape your own strategy.

Spot every competitor CPP

Search by competitor app, keyword or category to compare their custom and default product pages with your own.

Find the pages driving visibility

Get impression share, keyword distribution, Share of Voice, CPP lifespan and other performance metrics.

Understand what each CPP targets

See every keyword connected to a custom product page and get the full picture of its semantic core.

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Custom product pages optimization | SplitMetrics Acquire

Bulk CPP Assignment

Ship CPPs in bulk, all from one place

Apply a CPP to multiple ad groups at once, reuse your best-performing variations and make large updates without going through everything one by one.

Save time on large updates

Select multiple campaigns or ad groups and assign a CPP-based ad variation to all of them in bulk.

Scale top-performing CPPs

Assign your top performing variations to other ad groups in a few clicks. Scale what works without recreating the setup.

Keep variations organized

Enable or pause multiple ad variations together and update their settings or names when your campaigns change.

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Custom product pages optimization | SplitMetrics Acquire

CPP Dashboard

Find your highest-ROAS product pages

See how your custom product pages perform across campaigns, ad groups and the full funnel. CPP Dashboard brings the data together so you can compare pages and track results from one place.

Track revenue and ROAS by CPP

See down-funnel metrics like revenue, CPA and ROAS for every CPP. Filter and sort by any metric.

Compare CPPs and track trends

Compare CPP metrics side by side and use detailed charts to follow each page’s performance over time.

Switch between Ad and CPP views

Analyze each ad variant, or group ads by product page to see how a CPP performs across all its ad groups.

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Global success stories

Leading mobile marketers rely on our CPP optimization toolset

Talk to an expert Explore case studies
Samra Žuga
“While evaluating available vendors, SplitMetrics offered the most advanced feature set and extensive support on the market.”

Samra Žuga

Senior Performance Marketing Specialist

Eivydas Pranciulis
“The CS and Support team are best in class, with quick response times and a proactive approach. They are always available to assist with platform-related questions and provide valuable insights to support our growth.

Eivydas Pranciulis

Senior User Acquisition Manager

Frequently
asked questions

Find answers to the questions mobile UA teams ask us most about competing on Apple Ads.

How can I analyze the performance of custom product pages?
Our CPP Dashboard gives you a central view of how your custom product pages perform. You can track key Apple Ads and post-install metrics, compare custom product pages with your default product page or with each other, view trends over time and analyze performance at the ad group level.
Can I see which custom product pages are performing best?
Yes. You can compare individual custom product pages and identify the pages delivering stronger results. You can also compare their performance against your default product page and use those insights to decide where to increase or decrease usage.
Can we see which custom product pages competitors are running?
Yes, CPP Intelligence lets you search by competitor, by keyword or by category and pull their custom product page variants with up to 90 days of history. You see the creatives, the messaging angles and which pages they're rotating most often.
Can I assign custom product pages to multiple campaigns or ad groups at once?
Yes. You can select multiple campaigns or ad groups and assign CPP-based ad variations in bulk.
Can I test different custom product pages against each other?
Yes. CPP A/B Experiments lets you test different CPP-based ad variations in Apple Ads, manage the test from setup through analysis and use statistical signals to understand when a variation is outperforming another.
Do you design custom product pages?
Yes. SplitMetrics Services has an expert team that can design custom product pages tailored to your audiences, campaigns and growth goals.
Custom product pages optimization | SplitMetrics Acquire
Custom product pages optimization | SplitMetrics Acquire

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