SplitMetrics Optimize | App Store A/B Testing Before Launch
G2 rating 4.9

A/B testing for your next app release

Run out-of-store tests in parallel to reduce launch risk, cut 6 months on in-store CPP testing and improve conversion rates up to 75%.

A/B testing for your next 
app release
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
Validate before developing

Validate before developing

Tests on prelaunch and get instant feedback and all the metrics from real users in one experiment.

Save time and budget

Save time and budget

Start launching new mobile games and apps without a need to grow your team and budgets.

Secure your rank

Secure your rank

Don’t risk your current app store positions. Test in an isolated environment and keep your results invisible.

Eliminate guesswork

Eliminate guesswork

Run 30K+ experiments powered by the same technology stack and make no-debates data-driven decisions.

Research ideas

Validate game concepts

Developing a mobile game may take 6 months and ≈$500,000 but only 1% of apps become successful. Validate your mobile game concepts to make a data-driven decision on investing.

SplitMetrics Optimize | App Store A/B Testing Before Launch
A Conversion Rate 71,2%
SplitMetrics Optimize | App Store A/B Testing Before Launch
B Conversion Rate 85,9%
SplitMetrics Optimize | App Store A/B Testing Before Launch
C Conversion Rate 80%

Test without developing

Tests on prelaunch and get instant feedback and all the metrics from real users in one experiment.

Know users reaction

Start launching new mobile games and apps without a need to grow your team and budgets.

Invest profitably

Don’t risk your current app store positions. Test in an isolated environment and keep your results invisible.

SplitMetrics Optimize | App Store A/B Testing Before Launch

Interactive demo

Teams get up to 314% more installs with SplitMetrics Optimize

See how you can validate concepts and identify top-performing assets in an isolated sandbox environment.

SplitMetrics Optimize | App Store A/B Testing Before Launch

Introduce improvements

Test product hypothesis

Decide on costly improvements for your existing app without gambling with your app store positions. Find new ideas and cut risks before scaling your app budget.

Test before launching

Validate ideas and make data-driven decisions knowing CPI, reach, conversions, and real users feedback.

Reduce expenses

Test with a minimal asset of design, visuals, and go-to-market messages before deciding on costly rebranding.

Eliminate risks

Test new app features or pricing, find profitable audience and track behavior without a risk of churning users.

SplitMetrics Optimize | App Store A/B Testing Before Launch

Grow conversions

Optimize user acquisition

90% of your energy might be wasted managing a no-converting app page. Improve every element, drive installs, reduce CPI and save on budget for app growth.

Get early insights

Evaluate CPI and conversion rates on every stage of the acquisition funnel, even before the app launch.

Grow conversions

Test different combinations of creative sets, CTAs, and audiences to find the most converting ones.

Know your users

Track user behavior and reveal patterns to improve your user acquisition strategy.

SplitMetrics Optimize | App Store A/B Testing Before Launch

Optimize store page

Scale organic growth

Understand what users expect from your app before investing in major listing changes. Use real experiment results to improve your page’s performance.

Optimize every element

A/B test icons, screenshots, videos, and other page elements to find what converts best.

Capture demand

Validate holiday campaigns, events, and localized updates before launching them to your audience.

Test in a sandbox

Find what works without risking your live listing or exposing experiments to competitors.

Grow with a dedicated team

Get support

Grow with a dedicated team

Anxious about making it all alone? Our expert team will impart knowledge and skills and support you on every step of your journey from finding the idea of your next app to topping it up in the app stores.

Reach new audience Get 24/7 support with onboarding, app page audit, test setup, and strategic planning.

Onboard and engage  Grow your own expertise accessing our set of category benchmarks and ASO best practices.

Reach new audience Get help from CS with result analysis and hypothesis development of your current and future tests.

Onboard and engage  Take extra advantage of A/B testing and UA services provided by SplitMetrics Growth Services.

Top app & game publishers trust SplitMetrics

SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch

11 years of successful app growth solution development

Trusted solution

Trusted solution

used by the world top mobile app & game publishers.

30K+ tests

30K+ tests

to find and validate ideas on any stage of the app’s lifecycle.

63% lift

63% lift

of average conversion rate ensured by dynamic optimization.

360° expertise

360° expertise

in mobile app marketing provided by the top ASO professionals.

SplitMetrics Optimize | App Store A/B Testing Before Launch
SplitMetrics Optimize | App Store A/B Testing Before Launch

Ready to scale your mobile marketing?

Book time with the team that delivers +25% revenue growth for Fortune 100 brands on Apple Ads and beyond.