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Finance Apps:
Benchmarks and Trends

The best app store optimization practices for the Finance category. Find out the latest benchmarks and mobile trends for finance apps, along with actionable tips to enhance your ASO and paid UA strategy.

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Finance Apps: Benchmarks and Trends

Data behind the report

100
finance apps
2
app stores
6
subcategories

What’s Inside?

This report covers the Finance category trends in terms of app store optimization and user acquisition.

We’ve analyzed top 100 apps in the Finance category and put together all the best ideas and best practices designed to help you reinforce your mobile marketing strategy.

Download the report and get:

  • Latest benchmarks for finance apps
    - Conversion rate
    - Engagement rate

  • ASO Trends & recommendations
    - Icons
    - Screenshots
    - App previews
    - Rating & reviews

  • Effective UA tactics for finance apps

  • Integrated ASO and Apple Search Ads strategy

Learn more about SplitMetrics Agency here.

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Ritvik Menon, Managing Director at Livintis
Livintis
cut cost per goal in half & get 4x conversions in Apple Search Ads with SplitMetrics Agency
SplitMetrics have done a great job in helping us scale Apple Search Ads. The number of conversions has grown from 200+ at the start to 800 per week.
Ritvik Menon, Managing Director at Livintis
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