Explore how we help mobile publishers rock in app optimizing

Boost your KPIs with data-driven decisions and automation via SplitMetrics for mobile a/b testing and SearchAdsHQ for Apple Search Ads optimization. 6000 mobile publishers optimize their apps and boost conversion rates with our tools.

SplitMetrics provides a fantastic way to improve our app store landing page conversion which eventually improves our organic traffic and reduces acquisition costs.

Rajeev Girdhar
Former Head of ASO department
Screenshots
optimization
Icons
optimization
Complex approach
to A/B testing
Apple Search Ads
optimization

Icons optimization

The refinement of an icon normally results in 13% conversion increase so be careful selecting it when app optimizing. After all, an app’s icon is one of the the first things potential users see and it acts like some sort of a logo.

A good icon should not only grab the attention of app store visitors instantly, it should also convey the essence of your app or genre of your game. Simplicity and lack of excess elements are to become your guiding principles in the process of icon app optimizing.

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MyTona: Halloween Update of App Icon Helps to Increase Conversion by 9%

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Darby Smart: Updated Easy to Understand Mobile App Icon Brings 10% Conversion

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Mallzee: Learning Value of A/B Testing Negative Results and Getting 10% Conversion Improvement

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App Family Kids: How to Double App Downloads Changing Android App Icon

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Complex approach to A/B testing

When it comes to app optimizing for the stores each and every detail matters. To seize all opportunities A/B testing offers it’s highly important to look into the matters of pre-launch testing, localization for other markets, negative results interpretation, mastering description, etc.

In the course of app optimizing, individual changes may result in considerable app conversion growth. Nevertheless, complex approach to A/B testing of store product pages is a must if you aspire to become a real high-flyer.

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Lab Cave: 314% increase in installs with SplitMetrics A/B testing

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MSQRD: 5 App Viral Marketing Hacks Which Enhanced Conversion by 13%

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Pixel Federation: Reinforcement of Pre-Launch Phase with A/B Testing Results in 25% Conversion Boost

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Hobnob: App Optimizing with SplitMetrics Alters Company’s Trajectory and Triggers 64% Conversion Boost

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Apple Search Ads optimization

Apple Search Ads has proven its cost-efficiency and potency since launch. This traffic sources can boast 30% higher ARPU and 40% lower price if you compare it to other ad channels.

More and more user acquisition managers decide to give Apple Search Ads a shot. Yet, some of them are not ready to face peculiarities of this ad network which is based on keywords and match types. SearchAdsHQ helps mobile publishers to optimize Apple Search Ads workflow and automate a lot of activities.

FxPro cuts CPA for conversions by half

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Cut CPG in half & get 4x conversions in Apple Search Ads

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Automated Apple Search Ads and improved campaigns performance

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TTR increase by 33.75% and install rate boost by 27%

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Doubled ROAS and new downloads in Asia increased by 900%

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Stocard optimizes campaigns for in-app events in 20+ countries with automation rules

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Pixum: Spends x3 less time on Apple Search Ads management with SearchAdsHQ automation rules

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Game Hive: Doubles install rates and scales by 15% with optimization and automation via SearchAdsHQ

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Flyin: Tracking important app events through the SearchAdsHQ dashboard

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InnoGames: Improving Generated Profit by 22,5% with Help of SearchAdsHQ

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Verv: Reinforcing Apple Search Ads Statistics with Post-Install Events

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Red Rock Apps: Campaigns Optimization with SearchAdsHQ Unlocks Apple Search Ads Potential

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Join companies which have already succeeded with SplitMetrics

SplitMetrics provide fantastic way to improve our app store landing page conversion. Which improves our organic traffic and reduces acquisition costs.
Rajeev Girdhar Head of ASO department
Intuitive and convenient instrument for different test types. SplitMetrics keeps improving itself offering new ways of conducting experiments.
Maria Nevoisa UA Manager
The best solution for app store landing page A/B testing and conversion optimization.
Yuri Gurski VP of new projects
SearchAdsHQ provides me with the tools to run ASA at scale most efficiently. It offers the solutions and usability you are missing in the Apple Search Ads UI. Only with SearchAdsHQ we were able to create and maintain an elaborate campaign structure that delivers the results we’re looking for.
Marcus Burke Senior Marketing Manager

Ultimate tools for your app growth

Perfect your app positioning and strategy, nail localisation and validate ideas with mobile a/b testing via SplitMetrics
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Focus on strategy and hit your goals better with Apple Search Ads automation, ads/app performance overview, bulk management and MMPs integration via SearchAdsHQ
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