We Help Mobile Publishers Rock in App Optimizing

SplitMetrics is on a mission to facilitate and empower app optimizing activities of mobile publishers of all stripes. We already helped more than 6000 developers optimize their apps and boost conversion rates.
Rajeev Girdhar, Head of ASO department

SplitMetrics provides a fantastic way to improve our app store landing page conversion which eventually improves our organic traffic and reduces acquisition costs.

View Rovio case study

Сlient Testimonials

SplitMetrics allowed us to cut out unnecessary office debates. Now we can use our resources smarter and make informed decisions backed by data.
Roman Bui Head of Mobile marketing
SplitMetrics helped us to come up with the best converting screenshots eliminating all of the guesswork. No matter how viral your app is — every download matters.
Sergey Gonchar Co-Founder & CTO
Intuitive and convenient instrument for different test types. SplitMetrics keeps improving itself offering new ways of conducting experiments.
Maria Nevoisa UA Manager
SplitMetrics is addictive!
Andrew Allen Co-Founder, Head of Design
The best solution for app store landing page A/B testing and conversion optimization.
Yuri Gurski VP of new projects

We are extremely proud to be trusted by both industry leading brands and ambitious mobile publishers when it comes to app optimizing.

More than 6000 developers got our 360°ASO expertise and reached the average conversion boost of 15%.

Thanks to tracking more than 50 Million unique users in the process of app optimizing, we collected an impressive data base on industry benchmarks and best practices.

We are happy to share this insights with our clients.

Explore How SplitMetrics and SearchAdsHQ Favoured Our Customers’ Success

App Optimizing:
Screenshots
App Optimizing:
Icon
App Optimizing: Сomplex
Approach to A/B Testing
App Optimizing:
Apple Search Ads

App Optimizing: Icon

The refinement of an icon normally results in 13% conversion increase so be careful selecting it when app optimizing. After all, an app’s icon is one of the the first things potential users see and it acts like some sort of a logo.

A good icon should not only grab the attention of app store visitors instantly, it should also convey the essence of your app or genre of your game. Simplicity and lack of excess elements are to become your guiding principles in the process of icon app optimizing.

App Optimizing: Сomplex Approach to A/B Testing

When it comes to app optimizing for the stores each and every detail matters. To seize all opportunities A/B testing offers it’s highly important to look into the matters of pre-launch testing, localization for other markets, negative results interpretation, mastering description, etc.

In the course of app optimizing, individual changes may result in considerable app conversion growth. Nevertheless, complex approach to A/B testing of store product pages is a must if you aspire to become a real high-flyer.

App Optimizing: Apple Search Ads

When it comes to app optimizing for the stores each and every detail matters. To seize all opportunities A/B testing offers it’s highly important to look into the matters of pre-launch testing, localization for other markets, negative results interpretation, mastering description, etc.

In the course of app optimizing, individual changes may result in considerable app conversion growth. Nevertheless, complex approach to A/B testing of store product pages is a must if you aspire to become a real high-flyer.

Red Rock Apps: Campaigns Optimization with SearchAdsHQ Unlocks Apple Search Ads Potential

View Case Study

14-Day Free Trial to A/B Test Your Apps

SplitMetrics A/B testing helps you boost app conversions on the App Store and Google Play thanks to app optimizing. Don't guess which app page element drives more installs. Run A/B tests to develop high-converting app store pages!
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