Challenge

Spark Networks is a global dating company with multiple brands. Spark’s global monthly paying subscribers reached over 1 million and the company has become North America’s second-largest dating company in revenues.

Spark Networks Team had an “old and big” account with a lot of keywords and wanted to have a flexible solution for bulk edits of keywords, ad groups and campaigns, as well as a custom filtering solution to be able to assess the performance.

In the native Apple Search Ads account the team lacked transparency on CPA goals and the ability to set up automation rules based on them.

Solution 

Spark Networks Team started to work with the SearchAdsHQ platform for Apple Search Ads management. Multiple filters and custom reports in the product enabled the Client to see cohorted ROAS, Revenue and CPA, set goals, automate based on them. As a result, the team was able to quickly improve the performance.

We also appreciate SearchAdsHQ capabilities when restructuring the campaigns and ad groups: bulk uploads, duplications and quick check on whether specific keywords are already present in the account saves us time.”

Result

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 Image source: SearchAdsHQ dashboard
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Automated rules saved us a great amount of time for the optimization of our Apple Search Ads campaigns. Thanks to the rules, we were able to decrease the CPAs, have an uplift of ROAS and increase the volume. SearchAdsHQ made our lives easier when it comes to pushing for more volume and optimizing the ROAS and CPAs.

Ceyhun Kilinc, Performance Marketing Manager at Spark Networks

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SearchAdsHQ Team has been really hands-on and proactive when it comes to suggestions, updates or questions we have. They were also helpful in suggesting new keywords/strategy and informing us on best practices.

Maria Brigida, Head of Paid and Organic App Acquisition at Spark Networks

Elena Kozlova, the colleague of Maria and Ceyhun, shares:

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For me personally the best result so far was CPA decrease for Cost per Subscription goal, and also time saved with bulk edits and custom reporting, including custom metrics coming from MMP integration.

Elena Kozlova, Senior Performance Marketing Manager at Spark Networks