Fully managed multichannel campaigns

Google, Meta, TikTok, Snap, Apple Ads, programmatic – we run it all. Our UA specialists work on 15+ channels daily, becoming part of your team to scale together.

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Always accountable

Measured on CPA, ROAS, and revenue. Your KPIs are our KPIs. Every decision ties back to performance. 

Transparent by default

Full visibility into spend, testing plans, and what’s driving performance. We’ll explain everything we do to you & your team along the way.

Built for complexity

Deep expertise across Google, Meta, TikTok, Apple Ads, and programmatic. No surface-level management.

Flexible from day #1

Start with one channel. Expand when the data supports it. Hybrid models are fine – no lock-ins, just what works for your team.

Multichannel strategy & execution

Scale across channels with experienced operators in control

Our certified specialists manage Google, Meta, TikTok, Apple Ads, and programmatic as one coordinated strategy. Channel mix is adapted by market – what performs in one geo rarely translates directly to another. Diversification reduces risk. Experience protects performance.

Category, brand and competitor-level strategy across markets

Channel mix, budget allocation and market prioritization

Coordinated testing and optimization across paid channels

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Performance creative production

Build creative for acquisition – not brand awards

UGC for Meta, short-form video for TikTok, static assets for Google, custom product pages for Apple Ads. Every creative is built for performance, tested systematically and refreshed before fatigue impacts results. Whether working with your internal creative team or our in-house UA designers, we produce and iterate on assets built to support acquisition goals across every channel.

Navigate with a KPI-oriented strategy

Scale within one or multiple channels

Leverage constant creative optimization

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Attribution & measurement infrastructure

Get one source of truth across complex data

Each channel reports differently. Privacy-first ecosystems and SKAdNetwork require precise configuration. We configure and validate your MMP, whether you are using Appsflyer, Adjust or any other and we review or create from scratch your SKAN setups so decisions are grounded in reliable data.

Understand which channels & campaigns are driving revenues

Define your true profitability

Allocate your budget to your top performing channels & campaigns

Scale confidently what works for you

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Budget allocation & scaling framework

Scale with structure. Not guesswork

Our UA team draws on experience scaling 500+ apps over 15 different channels and AI-powered insights to recommend the best channels for your market and audience. Every allocation decision is guided by testing roadmaps with clear thresholds, so budget moves with intent, not assumptions.

User behavior analysis to inform targeting and creative decision-making

Competitor insights that shape scaling decisions

Geo expansion analyzed, tested and validated – not launched blindly

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Goal alignment

Experience & outcomes you can measure

Boost your app’s LTV, ROAS, and retention rates by aligning ASO, paid UA, product, monetization and measurement strategies.

10+ years managing mobile user acquisition

Team of certified specialists for every mobile advertising channel

10+ years managing mobile user acquisition

15+ channels managed on a daily basis

Regular calls with clients to explain any decision and action made

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Top app & game publishers trust SplitMetrics

Service timeline

A structured process designed to scale performance – profitably

SplitMetrics gives you a dedicated UA team coordinating strategy, creative, attribution, testing and reporting across your entire acquisition stack, backed by our proprietary data & technology.

Discover

Auditing current channels, attribution setup, benchmarks and growth constraints.

Plan

Crafting a channel plan, including budgeting and creative testing roadmap.

Launch

Building campaigns channel-by-channel with best-practice configuration and creative.

Optimize

Daily monitoring, bid adjustments, budget reallocation and creative rotation.

Measure

Unified reporting across channels – CPA, ROAS and incrementality signals.

Scale

Shifting budgets toward top-performing channels and geos. Expanding systematically.

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Global success stories

Leading mobile marketers scale multichannel with our UA experts

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“In our digital marketing teams we were focusing on web campaigns and had no experience in running any paid app campaigns. SplitMetrics is closing this gap for us and is our trusted marketing partner running campaigns on various channels for us.”

Miriam König

ASO Manager

+112%

revenue increase from channel expansion and ongoing optimization.

+37%

increase in MoM installs. 15% decrease in CPI.

“SplitMetrics has done a great job in helping us scale Apple Ads in the US and new markets. Their deep understanding and constant campaign optimization techniques helped us achieve excellent results. Their communication skills are also fantastic.”

Ritvik Menon

Managing Director at Livintis

Frequently
asked questions

Find answers to the questions we hear most about multichannel advertising.

How do you compare performance across Google, Meta and TikTok?

We compare channel performance through unified reporting connected to your MMP, so Google, Meta and TikTok are measured against the same KPIs. Instead of relying only on platform-reported numbers, we look at blended CPA, ROAS and incremental impact across the full acquisition mix.

What if we tried a channel before and it didn't work?

A channel failing once doesn’t always mean the channel itself is the problem. Creative, targeting, attribution setup, budget levels or testing structure can all impact performance. Before ruling a channel out, we look at what was tested, how it was measured and whether the campaign had enough room to optimize.

What budget do we need to test effectively?

Each channel has minimum learning thresholds required for reliable data. Realistic testing budgets are defined upfront and aligned with your KPIs. Scaling only happens after validation.

How do you coordinate with our internal team?

We operate as the extension of your team. We hold weekly syncs, provide a unified Slack channel and deliver transparent, real-time reporting and access to our technology. You retain 100% ownership of your accounts and data.

Do you provide creative production?

Yes. Channel-specific, performance-focused creative is produced and tested monthly. For example UGC for Meta, short-form video for TikTok, static for Google, custom product pages for Apple Ads. The focus is on profitability, not brand awareness.

Can we keep some channels in-house?

Yes. Hybrid models are supported. SplitMetrics experts can manage specific channels while coordinating with your internal team, or take full ownership across all channels. The structure adapts to what works for your team.