Gaming

Make Your Ad Spend Scale Your Game. Profitably

Purpose-built tools for studios to master Apple Ads, lower CPI, and hit ROAS goals.

Show me how Get a demo
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably

The tools that make your game profitable

SplitMetrics solves biggest gaming challenges with AI-powered Apple Ads, ASO and market intelligence

We talk to hundreds of gaming studios. We hear them and know how to help them

Before SplitMetrics

“Non-brand campaigns can be challenging to manage effectively”

With SplitMetrics

Automate your keyword intelligence

Automated keyword discovery, competitor gap analysis, and trending keyword alerts make generic campaigns profitable.

Before SplitMetrics

“High CPIs make UA unsustainable”

With SplitMetrics

Always have access to critical metrics

Unified dashboards track CPI, CPA, CPT, cohorted ROAS (D3, D7, D14) so you know where to shift spend.

Before SplitMetrics

“Data never lines up”

With SplitMetrics

Combine and visualize multiple data sources

One source of truth — integrate cross-system data in real time.

Before SplitMetrics

“Massive competition all the time”

With SplitMetrics

Use market intelligence to find opportunities

Market intelligence that instantly finds new opportunities your competitors don’t see.

Players defend castle against enemies. Rush Royale boosts reach

Players defend castle against enemies. Rush Royale boosts reach

“From the start, Apple Ads has been a valuable iOS acquisition channel that exceeded our expectations. Now, the unique combination of campaigns across ads on the Today tab, the Search tab, product pages, and search results delivers scale, strong return on investment, and players with high lifetime value.”
Alena Bratukhina

Alena Bratukhina

Senior User Acquisition Manager at MY.GAMES

Make Your Ad Spend Scale Your Game. Profitably
View case study

Find your hidden game opportunities and always understand what works

Manage Apple Ads
Make Your Ad Spend Scale Your Game. Profitably

SplitMetrics Acquire

Scale and automate Apple Ads campaigns

Manage your Apple Ads in a profitable way, always optimizing towards your target gaming metrics.

Automate user acquisition with AI

Get full funnel view with unified data

Grow you app in any market and event

Make Your Ad Spend Scale Your Game. Profitably

Fueled by 98% satisfaction rate among enterprise-grade clients

Discover Acquire
Make Your Ad Spend Scale Your Game. Profitably

App Radar by SplitMetrics

Improve your game organic visibility with app store optimization (ASO)

Always stay one step ahead of competition with critical app store insights and opportunities.

Understand key factors that drive your game visibility

Automate your ASO efforts

Perform full competitor analysis and find winning tactics

Make Your Ad Spend Scale Your Game. Profitably

Join 700+ app businesses growing organically

Discover App Radar
Make Your Ad Spend Scale Your Game. Profitably

Agentic AI

Find relevant Apple Ads and ASO market opportunities at any time

Request market intelligence reports to outpace your gaming competitors on the App Store.

Get instant insights on your gaming category

Find winning strategies that top games use

Receive actionable recommendations to acquire more users

Make Your Ad Spend Scale Your Game. Profitably

Under 1 minute from question to a ready-to-act answer

Discover Iris
Make Your Ad Spend Scale Your Game. Profitably

SplitMetrics Optimize

Run A/B tests in app stores to maximize conversions

Validate key gaming concepts to find winning app store elements.

Test product hypothesis to eliminate risks

Optimize user acquisition with early insights

Run web-to-app campaigns to reach new audience

Discover Optimize
Why game publishers choose SplitMetrics

Why game publishers choose SplitMetrics

Drive your mobile app business from pre-launch to scaling and increase your own expertise with a skilled & technology-driven extension to your team providing a transparent and incremental growth.

Grow your game with us

Built for gaming

Strategy, RPG, puzzle, hyper-casual, and real money gaming.

Enterprise-grade

SOC 2 compliant, scales to 100M+ daily users.

Trusted globally

From AAA studios to indie teams.

People-first

Dedicated onboarding, training, and ongoing support.

Top app & game publishers trust SplitMetrics

Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably
Make Your Ad Spend Scale Your Game. Profitably

Book a personalized strategy session with a gaming expert to map your goals

Talk to a gaming expert

Ask us anything about mobile games

Do I need a big budget to see results for my game?
No, you don’t. SplitMetrics tools help both indie studios and large publishers, using automation to find winning game strategies.
Which gaming KPIs can I track?
You can track metrics like CPI, CPA, CPT, installs, cohorted ROAS (D3, D5, D7, D14), purchase-to-install ratio, and any custom metric you prefer.
Can SplitMetrics help only with Apple Ads?
No. While we’re Apple Ads specialists, we also support Google, Meta, and TikTok campaigns.
Can you handle real-money gaming (RMG)?
Yes. We help RMG teams run strong brand campaigns and make generic keywords less painful, you can find here more information about SplitMetrics for RMG apps.
How are you different from other vendors in the market?
We’ve been Apple Ads partners since 2019, longer than anyone else on the market, giving us extensive data and insights unlike other vendors new to this space. We’ve built our tools and teams specifically for gaming UA challenges, incl. custom product pages testing, campaign automations and our own R&D center for solving complex gaming UA challenges with AI since 2022.
What about data privacy?
As an enterprise-grade app growth platform, SplitMetrics is SOC 2 and GDPR/COPPA compliant, driving revenue for category leaders and Fortune 500 companies alike. This means we also regularly go through significant IT and data audits.