Finance

When Markets Spike, Turn Surges into Deposits

UA for finance apps can be expensive and unpredictable. SplitMetrics connects Apple Ads, ASO, and live market intelligence so trading, crypto, and banking teams capture sudden demand and convert installs into funded accounts.

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When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits

The right tools that finance apps need for scaled user acquisition

SplitMetrics unifies Apple Ads automation, ASO intelligence, and live market signals for trading, fintech, and banking – to ongoingly grow deposits.

The hard-won lessons behind profitable finance user acquisition. Here is how we turn cost & volatility into above average ROI

Before SplitMetrics

“Competition is fierce and scaling user acquisition is tough”

With SplitMetrics

Leverage automation and AI smart bidding strategies

Use AI bidding and automation strategies to handle market volatility and spikes, find new keywords and achieve better results quicker.

Before SplitMetrics

“Market volatility is unpredictable and we can’t follow”

With SplitMetrics

Use AI and market intelligence

AI bid strategies handle sudden spikes and market intelligence shows real insights that help with understanding what to do in volatility periods.

Before SplitMetrics

“Custom product pages require careful setup and adherence to platform guidelines”

With SplitMetrics

Automate the deployment and scheduling of custom product pages

Leverage custom product pages scheduler/rotator to manage creative changes efficiently to ensure that compliance-approved content is displayed at the required times.

Before SplitMetrics

“Managing multiple country accounts and coordinating activities is inefficient”

With SplitMetrics

Use platforms that support your operations

Manage multiple storefronts efficiently under one hub with customized reporting dashboards and data segmentation for individual teams.

FxPro cuts CPA for conversions by half with SplitMetrics Acquire

FxPro cuts CPA for conversions by half with SplitMetrics Acquire

“Eventually, we use the Apple Ads console very rarely, because we have everything we need in SplitMetrics Acquire – all statistics, including conversions / CPA. We can manage bids and budgets, we can create the rules for automatisation, which really helps and saves a lot of time.”
Victoria Rodkina

Victoria Rodkina

Marketing PPC Team Lead at FxPro Group

When Markets Spike, Turn Surges into Deposits
View case study

The SplitMetrics finance ecosystem: market intelligence, Apple Ads, ASO, A/B testing – unified for lowering your CPA

Manage Apple Ads
When Markets Spike, Turn Surges into Deposits

SplitMetrics Acquire

Apple Ads built for Finance apps

Automation & volatility-ready bidding, custom product pages rotation, and disciplined non-brand scaling to hit deposit targets.

Switch storefronts and duplicate campaigns fast

Expand beyond brand with discovery rules

Run custom product pages at finance speed: schedule, rotate, and approve by market

When Markets Spike, Turn Surges into Deposits

Fueled by 98% satisfaction rate among enterprise-grade clients

Discover Acquire
When Markets Spike, Turn Surges into Deposits

App Radar by SplitMetrics

Be the organic leader in Finance category

Research, track, and grow rankings across high-intent finance keywords, while managing ratings/reviews and benchmarking competitors to lift organic installs.

Perform competitor analysis – keywords, rankings, featuring

Benchmark category leaders’ store creatives and find winners

Produce in-depth organic competitor reports

When Markets Spike, Turn Surges into Deposits

Join 700+ app businesses growing organically

Discover App Radar
When Markets Spike, Turn Surges into Deposits

Agentic AI

Finance app intelligence, always available

The AI agent for Apple Ads & ASO — monitor competitors, track volatility, and get ROI-backed actions.

Map competitors, ad spend, and category movers

Evaluate bidding strategies and prioritize opportunities

Surface custom product pages insights and strategic improvements

When Markets Spike, Turn Surges into Deposits

Under 1 minute from question to a ready-to-act answer

Discover Iris
When Markets Spike, Turn Surges into Deposits

SplitMetrics Optimize

A/B testing for Finance apps

Safely test product-page creatives and metadata for trading, crypto, banking – pick winners and improve conversion rates in app stores.

Test different trust copies like KYC, security, features

Compare icons, screenshot order, videos

Localize experiments by country/storefront

Discover Optimize
Why Finance Apps Choose SplitMetrics

Why Finance Apps Choose SplitMetrics

Drive your mobile app business from pre-launch to scaling and increase your own expertise with a skilled & technology-driven extension to your team providing a transparent and incremental growth.

Grow your app with us

Partner Expertise & Support

Proven results for finance apps and full UA funnel support.

Built for Finance apps

Tools that turn volatility and unpredictability into wins.

Compliance & Data Security

SOC 2/ISO controls, SSO/SAML, RBAC – trusted by trading, crypto, fintech and banking teams.

Governance for Regulated Ops

Granular roles, approval workflows, team management and support for individual storefronts and operations.

Top app & game publishers trust SplitMetrics

When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits
When Markets Spike, Turn Surges into Deposits

Book a personalized session to see why we are #1 choice of finance apps

Talk to a finance app market expert

Ask us anything about finance apps

Why is SplitMetrics a good fit for finance and fintech apps?
SplitMetrics already works with some of the biggest finance apps. Our platform focuses on growing app users during volatility and improving key metrics like deposits and ROAS.
Can you optimize toward deposits and revenue, not just installs?
Yes. SplitMetrics Acquire targets CPD/CPFD, ROAS, LTV, D1/D7 activation and more. The rules and AI strategies adjust bids, budgets, and negatives to those goals.
Can SplitMetrics provide competitive and market intelligence we can act on?
Yes. Tools like Iris surface who’s bidding on your terms, keyword gaps, ranking/featuring shifts, and category movers so you know where to attack next.
We’re worried about licensing, approvals, and getting blocked – how is this managed?
SplitMetrics platform is built for enterprise clients. It addresses typical challenges of large finance apps, from proper setup to execution according to compliance.
Can I grow non-brand campaigns when keywords are expensive?
Yes. We use tools like Keyword discovery/expansion to prioritize high-intent finance terms and automation that scales campaigns towards first time deposits or any other custom metric.
Which channels can SplitMetrics help with?
We specialize in Apple Ads and ASO, but also offer app marketing services for Google App Campaigns, Meta, and TikTok, so you can cover the entire app ecosystem.