FxPro cuts CPA for conversions by half with SplitMetrics Acquire (formerly SearchAdsHQ)

Challenge

FxPro is a financial services firm regulated in multiple jurisdictions. Being one of the market leaders, the FxPro Team was looking for an effective tool to manage and automate Apple Ads, reduce manual work, get analytics and track all metrics in one place. 

Solution

SplitMetrics Acquire met all the requirements. According to Victoria Rodkina, Marketing PPC Team Lead at FxPro Group, what drew the Team’s attention to SplitMetrics Acquire, was the opportunity to connect Apple Ads data with the AppsFlyer data, which enabled FxPro to get transparent analytics on app/campaign/keyword level. 

Result

“What is even more important is that along with buying access to a platform, we received not only a solution we needed, but also excellent customer service and a dedicated Customer Success Manager.  

Together with our personal manager from SplitMetrics, we dive deeper into analytics, Share of Voice (SOV) reports, and completely rebuild the campaigns structure. It helps us to manage the budget more efficiently and remove all ineffective keywords.

Also, SplitMetrics has a great educational section that really helps to improve your knowledge of Apple Ads campaigns,” says Victoria.

With SplitMetrics Acquire, FxPro managed to achieve the following results:

• 2-3 times less time spent on Apple Ads management, while FxPro claims to manage campaigns much more efficiently thanks to transparent analytics, Customer Success Manager from SplitMetrics and automation.
• Also, FxPro gained a decrease in CPA for the conversions. FxPro have reduced CPA for all these events:
  • Conversion 1 – 2 times lower;
  • Conversion 2 – 20% lower;
  • Main conversion- 55% lower.

In addition to that, FxPro Team take advantage of SplitMetrics Acquire automation rules.