Mobile A/B Testing and App Store Optimization Blog • SplitMetrics

Facebook App Install Ads: 7 Steps to Creating High-Converting Campaigns

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If you just start working with Facebook mobile ads for both acquiring new users for your app or driving traffic to your mobile A/B testing campaign, you may have a lot of questions.

Indeed, it is not always clear what steps you should take to set up and launch impactful Facebook App Install Ads. Yet, since you’re on this path, this checklist created by Jane Artemova, VP Global Sales at Appness – a unique marketplace for Facebook mobile advertising, will help you streamline your workflow, get your ads up faster, and increase the number of installs spending less.

Alexandra LamachenkaJuly 20, 20170 comments

Mobile Content Strategy: 6 Tips for Engaging Your Mobile Readers

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Guest Post

What is mobile content?

Wondering how you can make your posts, descriptions, emails engage mobile readers?

Whether you’re creating content for a blog, struggling to write a high-converting app description or optimizing texts for Apple App Store Ads banners, there are several basic rules to building a successful mobile content strategy that help you refine each and every text element on the user’s journey.

In this article written by Mary Walton, a professional editor at Politics Assignment Help Australia and author at Simple Grad, you will discover 6 ways for refining your app descriptions and writing mobile content.

Alexandra LamachenkaJuly 12, 20170 comments

KPIs for App Store Optimization: What Mobile App Metrics to Track?

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Guest Post

What is not measured, can’t be improved.

But what are the key performance indicators (KPIs) for mobile app businesses?

What should we measure and how do we understand that our marketing efforts are effective and bringing results?

In this post, Katerina Zolotareva, Marketing and Customer Success Manager at TheTool, talks about KPIs that are the most critical for the success of an App Store Optimization strategy for mobile apps and games in both Apple App Store and Google Play Store.

Alexandra LamachenkaJuly 6, 20170 comments

The Ultimate Guide to App Keyword Optimization: Research, Tactics, Tools and Tips

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General

Wondering what is the best way of growing app installs if your ads budget is limited?

You need to find cheap user acquisition channels and methods of getting your application to the customer. How to achieve this? Well, go to where your customers are!

According to Apple, organic app store search initiates 65% of all downloads on the average. People tend to go directly to the App Store or Google Play for finding an application they need, and keyword optimization is what makes an app visible to this audience.

Since app store keyword optimization influences both installs and revenue (organic users are more likely to become paid), the growing number of organic app installs leads to higher ROI.

Alexandra LamachenkaJuly 5, 20170 comments

App A/B Testing Plays a Huge Role in Pre-Launch App Marketing. Here’s Why

Cases

Porting games to mobile is never easy, even for powerhouses like Pixel Federation. A successful product launch follows a thoughtful market research and deep understanding of the mobile audience’s behavioral models.

There’s nothing worse than pouring months of effort into creating engaging icons, screenshots, descriptions only to launch the app to the App Store or Google Play… and realize that its creatives do not resonate with the target audience.

What developers need is to see how the creatives perform before launching an app, and pre-launch A/B testing is right here for them.

Running A/B tests for an app that haven’t been released yet helps app developers:

Evaluate a product.
Develop an initial vision and positioning.
Validate different audience segments. A/B testing can tell you how well you connect with your target audience and helps you to optimize a page’s message.

Matej Lancaric, Head of Mobile Marketing at Pixel Federation, shares a case study on pre-launch app marketing activities and mobile A/B testing that allowed to develop high converting app pages for their products.… Read more

Alexandra LamachenkaJune 29, 20170 comments

Mobile app tracking platforms: How to choose and set up?

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Tutorials

Enhancement of user acquisition activities is impossible without systematic tracking of mobile ad campaigns efficiency.

These analytics data assists in crafting ad content and optimizing your app store page which is likely to boost mobile apps downloads and installs. Implementation of such analytics eliminates guesswork in the course of planning, budgeting, optimization of mobile app marketing and choosing right user acquisition channels.

Mobile app tracking platforms provide data on user events (such as repeat app launches, level completions, in-app purchases) and a source of app downloads and installs. However, there always comes a question regarding attribution methodology. The specific character of app stores excludes usage of cookies or other PC Web technologies to identify the channel which predetermined app installs.… Read more

Liza KnotkoJune 22, 20170 comments

Question: How to Choose a Mobile App Marketing Agency?

Interviews

Wondering how best to choose a mobile app marketing agency?

Want to know what services app marketing agencies usually offer?

We’ve talked to Gabe Kwakyi, a founder of the mobile app marketing agency Incipia, to find out when it’s a right time to outsource app marketing to an agency, how agencies do mobile marketing and what they do to avoid miscommunication with clients.

Make sure you’ve read Gabe’s interview before signing the agency on.

Alexandra LamachenkaJune 20, 20170 comments

SplitMetrics Lets You See How Your Apps Perform in New App Store Design

General, News

With the news that Apple’s redesigned the App Store, we have started receiving questions about A/B experiments in a new design in SplitMetrics.

We can clearly see that app development companies are concerned about how the App Store redesign will influence their rankings and conversions.

There’s no wonder as the redesign not only impacts a number of characters in the title but switches the whole focus from the developers’ vision to the product side. For instance, each in-app purchase can be presented in a form of a card with a title, icon, description and a price. Will this feature influence conversions? Heck yes, it will!

Alexandra LamachenkaJune 15, 20170 comments

10 App Store Screenshots Optimization Tactics Used by Popular Apps

General, Guest Post

This guest post was created by Josh Kocaurek, a founder of Appsposure – a marketing agency specializing in mobile marketing and app store optimization. Josh helps app development companies get more organic users and increase conversions in their user acquisition funnel.

There are tons of strategies to market an app for sure. Nevertheless, perfecting your app store screenshots should hold highest positions on your priority list once you proceed with App Store Optimization.

Just like people judge a book by its cover, people will also judge an app by its app store screenshots. In fact, screenshots design improvements tend to increase an app conversion rate by 18% on the average. Yet, many publishers wonder what great app screenshots actually look like.

When it comes to design related affairs on the app store page, it’s usually difficult to put core principles into words without seeing real examples. That’s why in this post I’ll deconstruct 10 unique app store screenshots and identify what makes them great.… Read more

Liza KnotkoJune 13, 20170 comments

Why the App Store and App Analytics Tools Show Different Data

General

Apple introduced Search Ads less than a year ago but this ads type has already proven its validity and efficiency. This is not particularly surprising as over 65% of App Store mobile installs come from users’ search queries.

Hardly any marketer neglects mobile application analytics when it comes to measuring the performance of user acquisition channels. Attribution Partners’ reports provide vital mobile app data analytics which assists in ads campaign evaluation and refining of Search Ads activities game plan.

Nevertheless, almost every publisher is doomed to encounter the discrepancy between App Store data and reports of third-party mobile apps analytics tools. There’s no need to accuse such attribution partners of negligence and fraud right off. The truth is, various reasons beyond our control may stand behind such varying datum. … Read more

Liza KnotkoJune 8, 20170 comments

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