Flowkey doubles ROAS and increases new downloads in Asia by 900%

Flowkey is a piano learning app with a freemium business model. After signing up, new users have free access to selected songs and courses, whilst a premium membership subscription gives them access to more than 1,500 songs and a wide range of courses. From its inception in 2014, flowkey has experienced immense growth.

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ASO Starter Pack

New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.

SplitMetrics A/B Tests: How to Win with No Winner Experiments

No Winner A:B Tests

Running A/B tests implies that you may end up with a no winner result. In fact, getting a winner on the first A/B experiment that you run is highly unlikely. Although finding a variation with better conversion is the ultimate goal, no winner A/B tests are not at all time or money wasters. On the contrary, they can be the source of valuable insights for further A/B experiments.   
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App Growth Talks: Thomas Kriebernegg

Thomas Kriebernegg

This is the episode #6 of App Growth Talks, a series of interviews with ASO, user acquisition and mobile growth experts. Today’s special guest is Thomas Kriebernegg, app enthusiast, keynote speaker, CEO and co-founder of App Radar.
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App Growth Talks: Steve P. Young

Steve P. Young

This is the fifth episode of App Growth Talks, a series of interviews with ASO, user acquisition and app growth experts. Today’s special guest is Steve P. Young, a prominent expert on app store optimization, user acquisition and mobile marketing. Steve is a Founder and CEO at App Masters, an app marketing agency.

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Mobile Marketing Trends for late 2020, early 2021

Mobile App Trends 2020-2021

The pandemic of COVID-19 has had a tremendous effect not only on millions of people across the globe, but also on the world economy, online and offline businesses. Mobile app industry has also been affected: the balance of power in this highly-competitive market has shifted, and the industry continues its transformation.

While the coronavirus has led apps from some categories to stagnation, other apps, on the contrary, are experiencing a phenomenal growth. At the same time, innovations and new trends are emerging allowing the latter ones to push the envelope and the former ones – beat the odds in the fight.

We have carried out research, talked to mobile industry experts and brought together the most noticeable mobile app trends that publishers should bear in mind in order to adjust to a new reality.
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The Impact of COVID-19 on Apple Search Ads in Q1-Q2 2020

The impact of COVID-19 on Apple Search Ads 2020

The world keeps fighting against the pandemic and dealing with its consequences. In some countries, the pandemic appears to have peaked, while others are still struggling. Despite the fact that the economies of almost all countries have been affected and industries are trying to adjust to the new reality, some categories in the app industry are experiencing unprecedented growth.

New market conditions have forced mobile app companies to adjust their user acquisition strategies. To understand the changes brought about by coronavirus, SearchAdsHQ made research on the impact of COVID-19 on Apple Search Ads. 

The report covers Apple Search Ads trends in Q1-Q2 2020 based on the sample of our customer data. We have analyzed 558M impressions and 21.2M downloads in 60 countries and regions and focused on 18 of them.
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App Growth Talks: Andrea Raggi

Andrea Raggi

This is the fourth episode of App Growth Talks, a series of interviews with ASO, Apple Search Ads, mobile analytics and growth experts. Today’s special guest is Andrea Raggi, a prominent expert on mobile performance marketing, user acquisition, in particular Apple Search Ads, and Store Ads Team Lead at Phiture, Mobile Growth Consultancy based in Berlin.
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NEW: Creative Sets Duplication & Campaign Automation in SearchAdsHQ, Multivariate Tests in SplitMetrics

SplitMetrics and SearchAdsHQ features august 2020

Our team keeps improving your experience with the two products that we make – SearchAdsHQ, a platform for Apple Search Ads automation and optimization, and SplitMetrics, the A/B testing platform. 

This is a wrap-up of features introduced in both products from May to August 2020. Jump to the platform you’re interested in using the navigation above and browse our new functionality.
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App Growth Talks: Johannes von Cramon

Johannes von Cramon

This is the third episode of App Growth Talks, a series of interviews with ASO, user acquisition, mobile analytics and app growth experts. Today’s special guest is Johannes von Cramon, a prominent expert on mobile marketing, Apple Search Ads, app store optimization, mobile analytics and retention. Johannes is also a co-founder of Growfirst, an app marketing agency based in München .

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Science-Backed Tips on Designing App Store Creatives With People & Characters

App store creatives with people

App stores are overloaded with visual information. With about 4.4 billion apps on the App Store and Google Play Store combined, users may look at icons and screenshots but they don’t consciously see each and every one of them. So winning user conscious attention is a vital prerequisite for conversions, downloads and, thus, subsequent revenue.  

But what grabs the user’s conscious attention? And how to design noticeable visual assets that drive conversions? To get the answers, we referred to neuroscience.
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