ASO Starter Pack: App Store Optimization, Mobile A/B Testing and Apple Search Ads

App Store optimization with SplitMetrics

If you’re new to the SplitMetrics blog, check out this post to equip yourself with insights into App Store Optimization (ASO), deep understanding of mobile A/B testing and the most efficient hacks to empowering your Apple Search Ads.
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ASO checklist

Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!

3 Mobile App Monetization Strategies to Increase Your Revenue in 2019

Mobile App Monetization Trends

This guest post was created by Nina Bohush, a digital marketing expert at Epom Apps the company which provides a platform for mobile app monetization.

January is the perfect time to rethink your monetization strategy and map out new milestones for the year. Here are three mobile app monetization strategies which definitely have the potential to boost your revenue in 2019.
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Product Page Requirements: Google Play Store

Google Play product page

To discover apps up to their needs, Android owners turn to the Google Play Store. It may come as a surprise, but this is the first largest app store, which outperforms its Apple rival in terms of the number of available apps – 2.1 million against almost 2 million (as of Q3 2018).

The numbers are impressive, aren’t they? While users have a wide choice, the overcrowded stores are challenging environments for an app to be discovered. One of the things a mobile marketer can do is to build a proper product page. Below is our go-to guide with all the Google Play Store requirements.
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Looking Back on 2018: What Was Changed in Apple Search Ads?

Search Ads Roundup 2018

When one year ends and another begins, many of us, willingly or unwillingly though, look back on our ups and downs, achievements and challenges. Now, the calendar suggests summing up the results of the past 12 months. Today we reflect on 2018 and recall the features introduced into Apple Search Ads during the year. Enjoy our roundup!
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SearchAdsHQ Update: Graphic Visualization of Your Apple Search Ads Performance

Apple Search Ads Charts

The SearchAdsHQ team is happy and proud to announce the introduction of charts within our platform for management and optimization of Apple Search Ads. The charts are all about dynamics in metrics over time and data analysis. They favor the discovery of trends, patterns, spikes, drop-offs and metrics correlations.

In general, charts is a powerful way of information representation which makes it easier to compare different data and numbers. A survey by Aberdeen Group found that managers that rely on visualized data along with dashboards and reporting are 28% more likely to gain relevant insights.

In the context of Apple Search Ads, metrics visualization assists in more efficient assessment of App Store ads performance fluctuations which in its turn streamlines your decision-making process.
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Case: Lab Cave Achieves 45.8% Conversion Boost by A/B Testing App Store Screenshots

lab cave app store screenshots

It goes without saying, the two major app stores have different layouts, although the product page elements are quite the same. The differences were evident to the ASO experts at Lab Cave, a mobile growth company providing ASO and Ad Mediation services. After having tested their Play Store visuals, the company made a sensible decision to optimize their App Store screenshots.

Discovering what works better for different app stores was a strong reason, but the main one, however, was to identify what boosts the conversion rate from page visits to installs.
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Keyword Expansion in Apple Search Ads: Scale your Profitability

Keyword expansion method in Search Ads

Keyword expansion is a technique used to add new keywords to your current Apple Search Ads list of keywords. If done right, it helps drive traffic and find new users. Read on to learn the ins and outs of keyword expansion and how to perform it properly.
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Guide to Mobile A/B Testing: Proven Strategies, Professional Tips, and App Store Optimization Best Practices

mobile A/B testing guide by SplitMetrics

Mobile A/B testing has been around for quite a while and for a good reason. It can be widely used for marketing purposes: from getting data on the behavior of the target audience to user acquisition on major app stores.

If you understand the value of data-driven decisions, mobile A/B testing might become your go-to solution as it lets you get beyond the guesswork. Splitmetrics teamed up with Apptimize and created a comprehensive guide to App Store and in-app A/B testing which will help you grow your mobile business.
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How to Write the Perfect Google Play App Description

SplitMetrics Google Play description tips

Are you looking to create a description for your new Android app that will help you to achieve maximum conversions? Searching for the best practices of Google Play app description is a good idea.

The truth is even the best app in the world won’t be successful if it’s not marketed properly. Besides, with 3.8 million apps in Google Play Store, competition is fierce in every category, so standing out from the crowd is simply essential.

Since the description of your Google Play app is one of the most important aspects of app store optimization (ASO), we’re going to take a smart approach and give you all the tips you need to capture a potential user’s attention.
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10 SearchAdsHQ Filters for Apple Search Ads Optimization

Apple Search Ads filters

Filters are an efficient method of Apple Search Ads optimization. They are basic, yet powerful, as they can provide revealing insights and help identify areas for improvement. This is particularly relevant to large ad accounts with thousands of keywords, where it is so easy to miss important things.

Let’s discover what they look like and how they work in our platform. The good news is that if you have experience with Google Ads, you’ll probably find some things familiar.
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