If you’re new to the SplitMetrics blog, check out this post to equip yourself with insights into App Store Optimization (ASO), deep understanding of mobile A/B testing and the most efficient hacks to empowering your Apple Search Ads.
Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!
When it comes to A/B tests, anyone has a natural desire to get trustworthy results without spending a heap of money on traffic. Alas, it’s not always possible with classic A/B testing which requires enormous sample sizes at times.
Is there a better way? Sure, there is!
Sequential A/B testing might become a robust alternative. Such experiments don’t only optimize necessary traffic volumes but also reduce the likelihood of mistakes. Let’s take a closer look at this method and how it differs from the classic A/B testing flow.
The SearchAdsHQ team is working non-stop to save our users time for things that really matter. For example, recently our platform has been equipped with column presets, and with this release, we’ve added some extra time-saving features.
Apple Search Ads management takes less time with automation. In our platform, you can configure rules to allow the platform pause keywords, add them as negatives and change bids. We’ve improved rule configuration and editing, and polished select pop-ups for improved search across your Apple Search Ads account.
More and more app marketers are using Apple Search Ads as a prime mobile user acquisition channel.
When you promote iOS apps via this network, you enter the most common app discovery place – App Store search: as per Apple, 70% of App Store visitors use search to look for apps, and this search generates 65% of all app installs. It makes sense to compete for the blue-colored ad spot, isn’t it?
Another advantage of Apple Search Ads is its impressive average conversion rate of around 50%. Additionally, iOS app publishers who use this user acquisition channel get access to high-quality users willing to download and subsequently interact with the app.
The SearchAdsHQ team is very excited to announce the release of column presets. This feature helps sort out the list of required columns and save the created selection. Next time you need this column combination, you’ll just have to make a few clicks to find the preset saved upfront.
Nowadays, winning users hearts is not an easy task it used to be at the dawn of major app stores. The industry matured and the competition is enormous. Judge for yourself, there are approximately 2.1 million Android apps in the Play Market and almost 1.8 iOS apps available in the App Store.
There’s no use developing a random app in the hope of overnight success. You have to play it smart and validate every single idea before bringing it to life. The best possible way of doing it is mobile A/B testing in pre-launch.
Around 70% of App Store visitors use search to find apps which, according to Apple, provokes 65% of all app installs. Together with the average Conversion Rate of 50%, such statistics argue for the fact: there’s no better place for your app to hit than App Store ads.
Publishers running Apple Search Ads used to have access to 13 locations. But Apple’s advertising network has recently expanded its coverage, now present in 59 countries and regions. After the release on March 27, you can target users in Africa, the Middle East, and India as well as Latin America and the Caribbean.
The App Store ads support 59 Apple Search Ads storefronts after the latest update. The enhancement of available countries and regions doesn’t only mean wider coverage and more options. It also calls for smarter management approaches for Apple Search Ads.
SearchAdsHQ streamlines work with various Apple Search Ads storefronts thanks to the latest update. Now you can create campaigns with multiple countries and regions, make storefront edits to the existing campaigns, duplicate campaigns to different regions, create rules and filter data based on storefront parameter.
There are approximately 2 million apps out there on the App Store. Visibility and discoverability in this huge ocean of apps may be quite a challenge for app marketers.
Apple Search Ads has emerged as a tool to reach out to potential highly motivated users at the exact moment they do the app searching. Apple claims remarkable performance of its paid network: a 50% average conversion rate and a 65% download rate that results from a search on the App Store.
But how does Apple Search Ads cope with user acquisition in practice? To get the real picture, we’ve researched the accounts linked to our SearchAdsHQ platform.
First presented in October 2016, Apple Search Ads offers mobile publishers a chance to hold the top spot in the App Store search results. Apple claims that the average conversion rate of this app advertising channel is about 50%.
At a glance, this ad network seems like a go-to solution for anyone with an iOS app to promote. Nevertheless, even after a couple of years on the market, Apple Search Ads is a strange beast for many. That’s why we decided to compile everything you need to know about the App Store ads prior to setting up your first campaign.
If you decide to give a new UA channel a try on early stages, your priorities will probably include making the most of the first mover advantage and generating positive results. However, it’s not always possible without opting for a quality third-party solution which can close gaps of Beta state.
André Ziller from Innogames shares their Apple Search Ads journey – from becoming an early adopter to optimizing long-running campaigns with SearchAdsHQ and improving the generated profit by 22.5%.
ASO Starter Pack: App Store Optimization, Mobile A/B Testing and Apple Search Ads
Apple App Store Guidelines: objectionable content, metadata, privacy and minimum functionality
The Ultimate Guide to App Keyword Optimization: Research, Tactics, Tools and Tips
Ultimate Guide to App Advertising: Tools, Insights and Tips to Empower Mobile Marketing
World’s Most Ultimatest App Store Optimization Checklist
App Conversion Rate: 10 Ways Marketers Use App Store Page Analytics To Increase It
New Apple Search Ads Email Course
Learn to manage Apple Search Ads campaigns, discover keywords and optimize important performance metrics