SplitMetrics Blog • Benchmarks • Case Studies • Product Updates

Apple Ads, AI — 30 Jun 2025

How Aveola Scaled Apple Ads and Hit ROAS Goals with AI ROAS Bid Optimization

A success story

Article

How SplitMetrics United AI & Experts to Empower User Acquisition Teams

26 Jun 2025

Article

The Artificial Intelligence Glossary for App Marketers: Key Terms To Know

20 Jun 2025

Article

Cases, A/B Testing

How SplitMetrics Agency Improved Monetization Performance With Paywall Optimization

12 Jun 2025

Article

How to Use Generative AI for Scalable and Systematic App Marketing

6 Jun 2025

Article

Apple Ads, Product Updates

Introducing Optimization Hub: A Unified View of Your Apple Ads Automation

30 May 2025

Article

Apple Ads, Cases

How Octa Scaled iOS User Acquisition with SplitMetrics Acquire and AppsFlyer

29 May 2025

Article

Decoding AI for App Marketers: Understanding Generative, Predictive, and Prescriptive AI

26 May 2025

Article

Apple Ads

A Beginner’s Guide to Bid Optimization in Apple Ads

26 May 2025

Article

Apple Ads

How to Build a Value-Based Apple Ads Campaign Structure for Search Results Ads

22 May 2025

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