About a year ago SplitMetrics App Store A/B Testing Platform switched from classic A/B testing to the sequential approach. But even earlier we offered, and still do, an option: multi-armed bandit (MAB) testing. And we often hear a question: so, what is better, multi-armed bandit or sequential A/B testing? Well, that’s a tough question, since both MAB and the sequential A/B testing have their pros and cons, so every mobile publisher answers for themselves and chooses according to their business needs. However, to help you answer this question, we’ve created this post where you will find the key differences between the two methods embodied in the SplitMetrics platform, along with their strengths and use cases of each one, so that you could choose the approach that suits you best.
ASO Starter Pack
New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.
Apple’s IDFA deprecation is altering the ecosystem. Although the changes haven’t been implemented yet, mobile measurement partners, ad platforms and third-party mobile app marketing tools are taking steps to adapt themselves to the new reality.
This is a list of frequently asked questions that might arise on Apple Search Ads, tracking and SearchAdsHQ (by SplitMetrics) amid the upcoming Apple’s changes to IDFA. The FAQ will be updated as new information on the changes comes in.
In June 2020, Apple announced by far the biggest news for the mobile marketing industry – IDFA deprecation to come with iOS 14. The changes have been put off until early 2021, and app marketers and publishers took advantage of that postponement to adjust their strategies.
Today’s mobile user acquisition managers outdo Julius Caesar in the number and variety of tasks they are performing day by day. They are inundated with tons of data, multiple tools and ways to get new users through campaigns that generate millions of downloads for apps and mobile game titles played around the world.
The topic of app store optimization never gets old: app store rules are changing at the speed of light, and what worked on the App Store and Google Play yesterday doesn’t always work today, while publishers have to cater to both app store requirements and user needs.
To help you stay on top of the latest ASO trends and have a greater understanding of what we should expect from 2021, we’ve brought together app store optimization tips and strategies by the leading mobile industry experts who shared their thoughts and insights during App Growth Talks.
All mobile publishers are seeking to optimize the conversion rate and increase the return on investment (ROI) from user acquisition campaigns and app store optimization.
Optimizing visual elements of your app store listing can positively affect the decision of users and induce them to download your app, which will bring you more conversions. But how to optimize app store visual assets in order to achieve the desired results?
The easiest way to optimize the conversion rate and improve ROI is app store A/B testing.
This is the episode #7 of App Growth Talks, a series of interviews with ASO, user acquisition and mobile growth experts. Today’s special guest is Daniel Peris Molina, startup enthusiast, entrepreneur, Growth Engineer, CEO and co-founder of TheTool, performance-based ASO tool and PickASO, app marketing agency based in Barcelona.
Although Apple launched an ad platform a few years ago, mobile publishers and app marketers are still struggling to optimize Apple Search Ads, find best practices and make the most of this channel.
In case you are also looking for effective ways to use Apple Search Ads, seeking to fit it into your user acquisition and performance marketing strategy, we’ve brought together what app industry experts think of this channel, cannibalization and incrementality, optimization and scaling, along with valuable insights and actionable tips they shared during App Growth Talks.
Every day mobile publishers are playing the lottery. Not literally, of course. After all, even if users are not looking for a specific brand, mobile game or app in the App Store or Google Play, they already know what they need, that is, their search is intent-driven. But they still have to choose among a huge variety of apps like yours, and whether they hit the coveted get button or not – will depend largely on what they’ll see on your app store product page.
So it’s kind of a lottery you could win by doing everything in your power to develop visuals for your app store listing that will catch user attention in a split second.
In this article, you will learn how to develop screenshots with text captions, calls to action and mobile game characters, along with hypotheses for app store A/B tests, based on neuroscience and in particular psychology. This will help you optimize your app store conversion rate and consequently – generate more revenue.
Ultimate Guide to App Advertising: Tools, Insights and Tips to Empower Mobile Marketing
Apple App Store Guidelines: objectionable content, metadata, privacy and minimum functionality
The Ultimate Guide to App Keyword Optimization: Research, Tactics, Tools and Tips
World’s Most Ultimatest App Store Optimization Checklist
App Conversion Rate: 10 Ways Marketers Use App Store Page Analytics To Increase It
New Apple Search Ads Course
Learn to manage Apple Search Ads campaigns, discover keywords and optimize important performance metrics