ASO Starter Pack: App Store Optimization, Mobile A/B Testing and Apple Search Ads

App Store optimization with SplitMetrics

If you’re new to the SplitMetrics blog, check out this post to equip yourself with insights into App Store Optimization (ASO), deep understanding of mobile A/B testing and the most efficient hacks to empowering your Apple Search Ads.
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ASO checklist

Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!

5 Most Important Apple Search Ads Metrics and How to Optimize Them

Metrics in Apple Search Ads

Cost-per-tap is an Apple Search Ads advertising model where you pay for every tap on your banner. The trick about CPT is that you don’t earn from the tap itself. You earn from what happens after.

After users tap on your ad, they find themselves on an app store product page, then (if things shape up well) they download, install and open your app. Only upon these actions users may make an in-app purchase, buy a subscription or view native ads.
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Guide to Mobile User Engagement across Apps Life Сycle

mobile user engagement guide

80% app users churn within 3 days after a download, this sad statistics is true for most mobile apps. That’s why it’s so important to have a decent mobile user engagement plan in place. It will help you get users that keep coming back to your app.

In this guide, we’ll review 4 phases of a user life cycle and relevant activities that can improve mobile user engagement.
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How to Run Apple Search Ads Discovery Campaigns?

apple search ads discovery campaigns

There’s an enormous ocean of keywords out there, and chances are that you miss some valuable fish. But what is the reason to catch it?

If you are not in the habit of revising your list of keywords from time to time, you bring your Apple Search Ads account to a standstill. And that means you definitely generate less revenue than you could. Because you know how it all works: more relevant keywords added result in more relevant traffic; more relevant traffic means more potential conversions, and conversions eventually bring in revenue.   

This is the rationale behind keyword expansion. There are different approaches that user acquisitions managers adopt to search and add extra relevant keywords. Here, we’ll dwell on the most straightforward one – building discovery campaigns.
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Adding Transparency to Apple Search Ads – New Discrepancy Metrics in SearchAdsHQ

Apple Search Ads discrepancy metrics

As we all know, Apple Search Ads gives app publishers a chance to get the prime spot in the App Store search results. This premium ad network is famous for its fraud-free environment, pre-qualified users and high conversion rate.

That’s all well and good, but it’s not always that easy to measure the return on the App Store ads spend. The thing is the difference between Apple Search Ads self-reports and data provided by Mobile Measurement Partners (MMPs) might reach from 30% to 70%.

The latest SearchAdsHQ update helps to shed light on such substantial discrepancy. 8 new metrics were introduced to add transparency to Apple Search Ads and assist in identifying the reasons behind data discrepancy
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5 Mobile Audience Engagement Hacks to Win Over Your Users

Mobile Audience Engagement Hacks

This guest post was created by Georges Petrequin, a mobile marketing and app expert at MobiLoud who helps brands engage their audience on mobile using native mobile apps.

The world is going mobile, and we’re consuming twice as much content on phones and tablets compared to desktop. Brands and marketers need to adapt to ensure their mobile strategies are optimized to achieve the results they want in 2019 and beyond.

If you want to make the most of the mobile opportunity, it can be hard to know where to start. Here are 5 key tactics for mobile audience engagement. Use them to ensure your mobile presence is strong, and that you’re engaging your users as much as possible.
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Apple App Store Guidelines: Requirements for All Product Page Elements

apple app store guidelines

Before the app finds itself on the App Store, it has to get through a review. For the process to be completed quickly and successfully, Apple provides requirements for each product page element. In this guideline, we’ve gathered all the information you need to consider before submitting your app to the App Store.
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3 Mobile App Monetization Strategies to Increase Your Revenue in 2019

Mobile App Monetization Trends

This guest post was created by Nina Bohush, a digital marketing expert at Epom Apps the company which provides a platform for mobile app monetization.

January is the perfect time to rethink your monetization strategy and map out new milestones for the year. Here are three mobile app monetization strategies which definitely have the potential to boost your revenue in 2019.
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Product Page Requirements: Google Play Store

Google Play product page

To discover apps up to their needs, Android owners turn to the Google Play Store. It may come as a surprise, but this is the first largest app store, which outperforms its Apple rival in terms of the number of available apps – 2.1 million against almost 2 million (as of Q3 2018).

The numbers are impressive, aren’t they? While users have a wide choice, the overcrowded stores are challenging environments for an app to be discovered. One of the things a mobile marketer can do is to build a proper product page. Below is our go-to guide with all the Google Play Store requirements.
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Looking Back on 2018: What Was Changed in Apple Search Ads?

Search Ads Roundup 2018

When one year ends and another begins, many of us, willingly or unwillingly though, look back on our ups and downs, achievements and challenges. Now, the calendar suggests summing up the results of the past 12 months. Today we reflect on 2018 and recall the features introduced into Apple Search Ads during the year. Enjoy our roundup!
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