How to Run Valid A/B Tests on the App Store: Hypothesis, Traffic and Results Interpretation

splitmetrics valid app ab tests

If you want your app conversions to boost overnight as if touched with a wand, you’ll be really disappointed. Anybody who is engaged in App Store Optimization will tell you that there’s no magic pill that will guarantee app’s stellar performance.

However, no matter how tempting it is to claim that the conversion rate is beyond your control, it’s vital to understand that a solid ASO strategy can help you get impressive results. Smart A/B testing should be an indispensable ingredient of such strategy.
Read more

SearchAdsHQ Latest Update: Features Facilitating Work with Apple Search Ads

updates for apple search ads

According to the AppsFlyer Performance Index 2017, Apple Search Ads hit the #1 spot in the iOS ROI Index with a 30% higher ARPU and a 40% lower price than other networks. It’s yet another cogent argument in favor of Apple Search Ads.

SearchAdsHQ strives to elevate your Apple Search Ads experience offering amazing optimization and automation solution for this ad platform. Thanks to the latest SearchAdsHQ updates, the performance analysis has become even more smooth and powerful.
Read more

ASO checklist

Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!

TargetSummit, CasualConnect, ORGANIC: We Will Be There

Everything You Need to Know about Apple Search Ads and SearchAdsHQ Latest Updates, October 17

apple search ads update october 17

After the major iOS 11 App Store update, Apple announced out the expansion of Search Ads storefronts list adding Canada, Mexico, and Switzerland. Ad campaigns on new locales are allowed to go live on October 17th.

Search Ads will be introduced to non-english-speaking countries for the first time. Probably, we can expect further expansion in the near future. For now, it’s possible to promote and grow app in the following countries:

  • Australia;
  • Canada;
  • Mexico;
  • New Zealand;
  • Switzerland;
  • the United Kingdom;
  • the United States.

Other aspects of Apple Search Ads keep evolving as well. For example, now users can duplicate current data sets and use them in their new campaigns. Besides, a new manager role was introduced within the Campaign dashboard, it allows more access to the Search Ads dashboard data.

SearchAdsHQ, the platform which optimizes work with Apple Search Ads, progresses ahead as well. There are quite a few exciting updates we are happy to share.

Read more

Case Study: Zimad Gets 36% Conversion Uplift by Optimizing Screenshots for Japan

People prefer visual content over text. Applying this trend to app store optimization, it becomes crystal clear that publishers should pay close attention to such product page elements as screenshots, icons, etc. After all, screenshots take a great proportion of app’s store page and get the the best part of users’ attention.

Yet, how to turn your visuals into a converting machine?

The internet offers loads of information on how you should design your icons and screenshots, but constant experiments of our clients prove that every game and app is individual.

Sure, there are some common app store screenshots patterns that you can use, but it’s important to keep in mind that every target audience will react on them in a different way, maybe even in opposite. Especially, when it comes to designing screenshots for new regions.

That’s why it’s essential to make optimization for different markets an integral element of your ASO strategy.

Valeria who leads app store optimization in Zimad shares their case study on using app A/B testing for optimization of their app product pages for the Japanese culture. 
Read more

Starting Your Apple Search Ads Account from Scratch. Keyword Planner

apple search ads how to start searchadshq

One of the questions we get asked a lot is, “How to start working with Apple Search Ads?”

It’s kind of a broad question, right?

Since Apple Search Ads differs from the classic user acquisition channels – Facebook, Google and in-app ads, app developers get confused when it comes to creating and managing campaigns in Apple Search Ads. Instead of targeting and visuals optimization, they dive into a brand new world of keywords and match types.

As it turns out, app marketers who are used to working with Google search ads and keyword optimization can quickly capture the essence and start showing results with Apple Search Ads.

Because they share the same structure, optimization strategies, and bidding tactics.

However, do not hurry to put aside Apple Search Ads if you do not have such experience. There’s no magic or nuclear physics behind Apple Search Ads.

Read more

How does iOS 11 influence ASO (App Store Optimization)? We’ve analyzed 250K users.

checklist ios 11 app store preview splitmetrics

It seems that the iOS 11 App Store design will influence the way app developers do App Store Optimization.

In SplitMetrics’ recent study, we’ve analyzed 57 A/B tests made by top-grossing app publishers and the behavior of 250K users. According to it, app listings that have not been optimized for the new store showed 7% drop in Tap-through-Rate (TTR) and Tap-to-Install conversions.

This is an important insight as now it is clear that even the minor features of the App Store help it shift the focus from an app discovery platform to the store itself.

Read more

Apple App Store Guidelines: objectionable content, metadata, privacy and minimum functionality

apple app store guidelines main image splitmetrics

About 52% of global users surf the internet utilizing mobile devices according to GO-Globe. It’s predicted that this rate will reach 80% by 2018.

Except for apparent hopeful prospects, it’s also easier to create mobile apps rather than desktop ones. The Apple App Store is one of the biggest treasure chests in the world of mobile. With more than 2.2 million available apps, it’s a great way to reach millions of potential customers around the world.

However, before entering the App Store stage every publisher should have a keen understanding of all Apple requirements and guidelines to make the process of submission as smooth as possible. Even a little thing can predetermine rejection of an app.

This guide will help to take your bearings in all App Store requirements.
Read more

The Ultimate Guide to App Store Screenshots: Sizes, Styles, Tips and Best Practices

app store screenshots splitmetrics

There are constant debates about the most impactful app store product page elements that help you grow app organically. Some growth hackers do believe that description really matters, some ASO specialists are assured that icon beats all page elements when it comes to significance.

The latter assumption makes a lot of sense for search ads and store search results conversion. However, when a user gets on the product page, screenshots tend to catch the best part of attention due to its visual nature and a large proportion of page space.

After all, it’s proven that less than 2% of users tap “read more” button and some ignore app description entirely. It’s not surprising as visual communication has a better influence on people than written one. Thus, app screenshots are responsible for grabbing the attention of potential users and argue them into installing an app.
Read more

App Store Description: How to Increase its Efficiency

app store description splitmetrics main

Every app marketer has faced the challenge of writing an efficient app description for the app store page which will not only meet store guidelines but will also be engaging with potential customers, reflect app’s features, contain keywords, and trigger downloads growth. To squeeze all these in about 250 characters of app’s short description on the app store isn’t the easiest task indeed.

Our guest writer Mary Walton, a content manager at  OXEssays and editor at Resumention Resume Writing Service, deconstructed core ingredients of an impactful app store description for your mobile product in the following article.

Your app is ready and waiting to go on the app store. Congratulations! Now, you just need to write the right app description before it can go up. A good app description will tell potential customers exact features of your product, how users can use it, and why they should download your app. Here is how you can write the perfect app description, and convince app store visitors they want to download your product and try it out.
Read more