Why A/B Test: Experiments for Apps & Games at Different App’s Lifecycle Stages

Why A:B test_strategic a:b testing

This is the first episode of “The Strategic Part of A/B Testing.” In this video, we explain why mobile app marketers should A/B test overall, and cover the A/B testing application cases specific to games versus apps. Moreover, we’ll break down the use cases of A/B testing at each stage of the  app’s lifecycle – pre-launch, launch and post-launch. 

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ASO Starter Pack

New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.

SearchAdsHQ Answers Burning Questions on Apple Search Ads

This is the first episode of Apple Search Ads from A to Z with SearchAdsHQ. In this video, SearchAdsHQ team members answer burning questions on our product and the channel itself, cover most pressing issues and provide some really insightful tips.
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Lab Cave case study: 314% increase in installs with SplitMetrics A/B testing

September of 2019 Lab Cave undertook an analysis of its title My High School Summer Party in an effort to increase installs and engagement for Google Play, after the pre-registration period did not bring the title a large enough volume of installs.

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App Growth Talks: Peter Fodor

Peter Fodor

This is a new season of App Growth Talks, series of interviews with ASO, user acquisition, mobile analytics and app growth experts. This episode’s special guest is Peter Fodor, a prominent expert on mobile marketing, user acquisition, strategy and growth. Peter is a founder & CEO at AppAgent – Strategic & Creative Mobile Marketing Agency based in Prague.
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Why You Need to Protect Your Brand on the App Store with Apple Search Ads

brand defense on the app store with ASA

Some publishers say that they already have a strong brand and rank high, maybe even number one, in the App Store organic search results. They have a lot of organic installs. They also say that if they run Apple Search Ads campaigns with the branded keywords, they’d just waste money on the installs they could get without spending a dime. But this channel is full of opportunities, and these opportunities you may use including for brand defense have always outweighed its shortcomings, and we already covered this topic in 2018.

But things have changed since then. So what exactly has changed, how does this change affect the way users see your ads on the App Store and do we have the same response to the question “should I run Apple Search Ads for branded keywords” today? Find the answers below.

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NEW: Labels & Bid Insights in SearchAdsHQ, iOS 14 Redesign in SplitMetrics

product updates_SAHQ & SplitMetrics

In this article, we are going to look back at three previous months and give you a quick recap of the features rolled out in the two products that we offer – SearchAdsHQ, platform for Apple Search Ads automation and optimization, and SplitMetrics, A/B testing platform. 

From September to December, we released big features and minor upgrades improving user experience. Below is the roundup of the most significant features, which you can explore by product using the navigation above.
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App Growth Experts Take on the Post-IDFA World

App Growth Panel on the post-IDFA change

As you might already know, Apple is introducing the App Tracking Transparency (ATT) framework and starting from iOS 14, mobile publishers, namely advertisers won’t be able to target users unless they explicitly consent. iOS 14 is already there, but IDFA deprecation was delayed and should be enforced in early 2021.

We’ve held an AppGrowth Panel #1 where the leading app industry experts – Thomas Petit, Andrea Raggi, Johannes von Cramon and Ryan Goeden – shared their thoughts and valuable advice on the topic. Read this post to learn what some of the most talented, competent and knowledgeable guys in the app industry think of the IDFA deprecation and what strategies they recommend in order to adjust to a new app marketing reality.
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App Growth News Monthly: App Store Privacy Labels, iPhone & iPad Apps Coming to Mac

app growth news oct-nov_2020

In this App Growth News Monthly digest, we’ve gathered the most prominent updates in app stores and mobile marketing news for October and November 2020. Read on to keep up and reconsider your app store optimization and app growth efforts.  
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Sequential A/B Testing vs Multi-Armed Bandit Testing: When to Use Each One

sequential A/B testing and multi-armed bandit testing

About a year ago SplitMetrics App Store A/B Testing Platform switched from classic A/B testing to the sequential approach. But even earlier we offered, and still do, an option: multi-armed bandit (MAB) testing. And we often hear a question: so, what is better, multi-armed bandit or sequential A/B testing? Well, that’s a tough question, since both MAB and the sequential A/B testing have their pros and cons, so every mobile publisher answers for themselves and chooses according to their business needs. However, to help you answer this question, we’ve created this post where you will find the key differences between the two methods embodied in the SplitMetrics platform, along with their strengths and use cases of each one, so that you could choose the approach that suits you best.

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Apple Search Ads & SearchAdsHQ Amid IDFA Deprecation: What Has Changed?

IDFA deprecation_Apple Search Ads

Apple’s IDFA deprecation is altering the ecosystem. Although the changes haven’t been implemented yet, mobile measurement partners, ad platforms and third-party mobile app marketing tools are taking steps to adapt themselves to the new reality.

This is a list of frequently asked questions that might arise on Apple Search Ads, tracking and SearchAdsHQ (by SplitMetrics) amid the upcoming Apple’s changes to IDFA. The FAQ will be updated as new information on the changes comes in. 

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