ASO Starter Pack: App Store Optimization, Mobile A/B Testing and Apple Search Ads

App Store optimization with SplitMetrics

If you’re new to the SplitMetrics blog, check out this post to equip yourself with insights into App Store Optimization (ASO), deep understanding of mobile A/B testing and the most efficient hacks to empowering your Apple Search Ads.
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ASO checklist

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New in SearchAdsHQ: Custom Columns for Flexible Apple Search Ads Optimization

custom columns for apple search ads optimization

The SearchAdsHQ team is excited to announce that our platform for Apple Search Ads optimization and management has been supercharged with custom columns

We’ve seen multiple cases where Apple Search Ads managers needed metrics beyond those already included in the SearchAdsHQ platform. Or they needed to calculate vital metrics in a manner that differs from ours. Custom columns have been designed to fix all those issues.    
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How to Build Semantics-Based Apple Search Ads Account Structure

Apple Search Ads semantics-based account

In this article, we are going to explore the specifics of creating an Apple Search Ads account structure based on keywords semantics. This is one of the approaches we suggest using, along with the value-based structure

If you feel like learning high-level principles and general ideas, read about how to structure an Apple Search Ads account in Lesson 6 of our Course.
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Getting Ready for 2020: How ASO Has Changed in 2019 and What’s Next

This is a guest post by Ilia Kukharev, Head of ASO at AppFollow. Ilia won ASO Personality of the Year at ASO Conference 2019 in New York.

In today’s world, 4 years can almost feel like a lifetime, especially in the realm of technology. App store optimization is no different, and here at AppFollow, we’ve seen a lot of changes since 2015. It would take an entire book to get through every single one so let’s hit the most important highlights.

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Top 7 Apple Search Ads Mistakes to Avoid

Apple Search Ads mistakes

We know a few mobile publishers who started working with Apple Search Ads but then gave up on it, since they didn’t manage to achieve the desired ROI and CPA. In this post, we will explore the most common mistakes in managing Apple Search Ads that undermine the effectiveness of ad campaigns. You will also find actionable tips on how to avoid fails and make the most of this promising channel.
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How Sequential A/B Testing Works in SplitMetrics

sequential A/B testing in SplitMetrics

SplitMetrics is excited to announce that our A/B testing platform has switched from the classic approach to the sequential one. From now on, you can test and discover the winning variations of your assets while having an opportunity to:  

  • Spend less time on an experiment;
  • Reduce traffic expenses;
  • Bring down the number of required conversions;
  • Cut the minimal required conversion difference between variations;
  • Decrease false results. 

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7 App Store Optimization Tips and Tricks for Early 2020

app store optimization tips and ASO best practices

Non-Trivial Insights and App Store Optimization Tips to Help You Boost Your App Downloads.

With mobile riding the waves, mobile apps are often the first to introduce the latest technologies. But what about platforms where mobile apps are placed? App stores are rapidly evolving as well. For the success of your app, you need to keep abreast of all Google Play and Apple’s App Store innovations, test new concepts and adapt to changes. To make your life a little bit easier, we have drawn together updates, insights and tips for app store optimization that are worthy of your attention right now and will remain relevant in early 2020.
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App Store Optimization: Why You Can’t Optimize Forever

app store optiimization

Many clients turn to us with the same question: can we do anything more to optimize keywords and other metadata on the App Store and Google Play? They are already pretty good, but the sky is the limit, right?

However, the truth is that you cannot optimize app store product page metadata again and again, and expect a big boost in organic downloads.

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How to Build Scalable and Profitable Apple Search Ads Account Structure?

Building Apple Search Ads account structure

Picking the right keywords to bid on is definitely not enough for Apple Search Ads success. It also lies in the way you organize them into campaigns and groups. 

Keywords grouping can be done in many ways, for example, based on keywords semantics or on the value brought by the searchers who use these keywords. 
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What’s Next in User Acquisition, Thomas Petit

user acquisition

This is a guest post written by Thomas Petit, remote freelancer on app marketing and mobile growth and regular speaker at mobile conferences.

In this post, I will showcase some of the latest trends in mobile app marketing and user acquisition (UA), taking a guess at what the near future may look like and what changes mobile marketing teams should anticipate to stay ahead of the curve.

The trends are grouped around 3 topics:

  1. Evolution of App Acquisition Channels.
  2. User Acquisition Is Dead.
  3. The Upcoming Attribution Limitations.

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Sequential A/B Testing: Workflow and Advantages over Classic Experiments

Comparing classic and sequential A/B testing

When it comes to A/B tests, anyone has a natural desire to get trustworthy results without spending a heap of money on traffic. Alas, it’s not always possible with classic A/B testing which requires enormous sample sizes at times. 

Is there a better way? Sure, there is!

Sequential A/B testing might become a robust alternative. Such experiments don’t only optimize necessary traffic volumes but also reduce the likelihood of mistakes. If you feel like exploring how it works in our platform, read on SplitMetrics sequential A/B testing principles.

Nor, let’s take a closer look at this method theoretically and learn how it differs from the classic A/B testing flow.

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