ASO Starter Pack: App Store Optimization, Mobile A/B Testing and Apple Search Ads

App Store optimization with SplitMetrics

If you’re new to the SplitMetrics blog, check out this post to equip yourself with insights into App Store Optimization (ASO), deep understanding of mobile A/B testing and the most efficient hacks to empowering your Apple Search Ads.
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ASO checklist

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How Sequential A/B Testing Works in SplitMetrics

sequential A/B testing in SplitMetrics

SplitMetrics is excited to announce that our A/B testing platform has switched from the classic approach to the sequential one. From now on, you can test and discover the winning variations of your assets while having an opportunity to:  

  • Spend less time on an experiment;
  • Reduce traffic expenses;
  • Bring down the number of required conversions;
  • Cut the minimal required conversion difference between variations;
  • Decrease false results. 

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7 App Store Optimization Tips and Tricks for Early 2020

app store optimization tips and ASO best practices

Non-Trivial Insights and App Store Optimization Tips to Help You Boost Your App Downloads.

With mobile riding the waves, mobile apps are often the first to introduce the latest technologies. But what about platforms where mobile apps are placed? App stores are rapidly evolving as well. For the success of your app, you need to keep abreast of all Google Play and Apple’s App Store innovations, test new concepts and adapt to changes. To make your life a little bit easier, we have drawn together updates, insights and tips for app store optimization that are worthy of your attention right now and will remain relevant in early 2020.
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App Store Optimization: Why You Can’t Optimize Forever

app store optiimization

Many clients turn to us with the same question: can we do anything more to optimize keywords and other metadata on the App Store and Google Play? They are already pretty good, but the sky is the limit, right?

However, the truth is that you cannot optimize app store product page metadata again and again, and expect a big boost in organic downloads.

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How to Build Scalable and Profitable Apple Search Ads Account Structure?

Building Apple Search Ads account structure

Picking the right keywords to bid on is definitely not enough for Apple Search Ads success. It also lies in the way you organize them into campaigns and groups. 

Keywords grouping can be done in many ways, for example, based on keywords semantics or on the value brought by the searchers who use these keywords. 
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What’s Next in User Acquisition, Thomas Petit

user acquisition

This is a guest post written by Thomas Petit, remote freelancer on app marketing and mobile growth and regular speaker at mobile conferences.

In this post, I will showcase some of the latest trends in mobile app marketing and user acquisition (UA), taking a guess at what the near future may look like and what changes mobile marketing teams should anticipate to stay ahead of the curve.

The trends are grouped around 3 topics:

  1. Evolution of App Acquisition Channels.
  2. User Acquisition Is Dead.
  3. The Upcoming Attribution Limitations.

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Sequential A/B Testing: Workflow and Advantages over Classic Experiments

Comparing classic and sequential A/B testing

When it comes to A/B tests, anyone has a natural desire to get trustworthy results without spending a heap of money on traffic. Alas, it’s not always possible with classic A/B testing which requires enormous sample sizes at times. 

Is there a better way? Sure, there is!

Sequential A/B testing might become a robust alternative. Such experiments don’t only optimize necessary traffic volumes but also reduce the likelihood of mistakes. If you feel like exploring how it works in our platform, read on SplitMetrics sequential A/B testing principles.

Nor, let’s take a closer look at this method theoretically and learn how it differs from the classic A/B testing flow.

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SearchAdsHQ Update: Improved Rules for Faster Apple Search Ads Management

Apple Search Ads management using rules and select pop-ups

The SearchAdsHQ team is working non-stop to save our users time for things that really matter. For example, recently our platform has been equipped with column presets, and with this release, we’ve added some extra time-saving features.  

Apple Search Ads management takes less time with automation. In our platform, you can configure rules to allow the platform pause keywords, add them as negatives and change bids. We’ve improved rule configuration and editing, and polished select pop-ups for improved search across your Apple Search Ads account.  
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Apple Search Ads Keywords Performance: Impressions, TTR, CVR, CPT & CPA by Match Type

Apple Search Ads keywords performance 2019

More and more app marketers are using Apple Search Ads as a prime mobile user acquisition channel.

When you promote iOS apps via this network, you enter the most common app discovery place – App Store search: as per Apple, 70% of App Store visitors use search to look for apps, and this ​search generates ​65% of all app installs. It makes sense to compete for the blue-colored ad spot, isn’t it?

Another advantage of Apple Search Ads is its impressive average conversion rate of around 50%​. Additionally, iOS app publishers who use this user acquisition channel get access to high-quality users willing to download and subsequently interact with the app.   
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SearchAdsHQ Column Presets: Boosting Apple Search Ads Management with New Feature

Apple Search Ads management using column presets

The SearchAdsHQ team is very excited to announce the release of column presets. This feature helps sort out the list of required columns and save the created selection. Next time you need this column combination, you’ll just have to make a few clicks to find the preset saved upfront.
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10 Ways to Use Mobile A/B Testing in Pre-Launch: from Ideas Validation to Product Page Refinement

mobile A/B testing in pre-launch

Nowadays, winning users hearts is not an easy task it used to be at the dawn of major app stores. The industry matured and the competition is enormous. Judge for yourself, there are approximately  2.1 million Android apps in the Play Market and almost 1.8 iOS apps available in the App Store.

There’s no use developing a random app in the hope of overnight success. You have to play it smart and validate every single idea before bringing it to life. The best possible way of doing it is an app pre-launch marketing plan.
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