App Store A/B Testing Timeline: from Research to Follow-Up Experiments

app store ab testing timeline splitmetrics

Intelligent ASO is capable of increasing conversion without extra traffic expenses and app A/B testing is its core ingredient. Once you decided to optimize your product page, there’s no use applying random changes in the app stores and waiting for phenomenal results straight away.

The truth is, you never know what will work and what will deteriorate your app’s performance. That’s why app A/B testing is a must when it comes to ASO.

Basically, A/B testing is a method of hypothesis checking. You distribute traffic equally among two or more variants of your app store page element (icon, screenshots, etc.). Each group represents the whole audience and behaves like an average user would. Thus, you identify a variation with the best performance.
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ASO checklist

Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!

Red Rock Apps Unlocks Apple Search Ads Potential Optimizing Campaigns with SearchAdsHQ

red rock apps apple search ads case study

According to Zenith’s latest ‘Advertising Expenditure Forecasts’, mobile app advertising will be the main driver of global ad spend growth. It is expected that mobile will contribute $70 billion in extra ad spend between 2017 and 2020. The continuing app market growth favors this trend to a large extent.

Increasing ad spend means that publishers have to optimize expenditures and be in constant search of new cost-efficient channels. Apple Search Ads proved its potency this year. More and more user acquisition managers opt for this traffic channel due to 30% higher ARPU and 40% lower price than other ad networks.

Ruslan Guzelevich, the Senior User Acquisition Manager at Red Rock Apps, agreed to share the experience of running first Apple Search Ads campaigns and optimizing them with help of SearchAdsHQ.

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Ultimate Guide to Preparing Your App Store Page for Holidays

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The winter holidays are knocking at your door and every publisher writes to Santa asking for skyrocketing conversions and unprecedented revenues. It is quite an option for those who want to rely on old man’s favor.

In fact,  you can become your own Santa and be on a roll this Christmas. Wonder how it can be done? The answer is simple – thorough preparation of your app and its store product page – from icons and promo texts to app store screenshots – for the holiday season.

Apple reports that the App Store visitors made $240 million in customer purchases on New Year’s day 2017. It became the busiest day in the history of the App Store. It is also expected that this record will be topped this year.

It’s a convincing reason to put aside all your tasks and engage in the festive optimization of your app. We, in our turn, will provide you with surefire tactics of boosting mobile growth this Christmas.

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How to Run Valid A/B Tests on the App Store: Hypothesis, Traffic and Results Interpretation

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If you want your app conversions to boost overnight as if touched with a wand, you’ll be really disappointed. Anybody who is engaged in App Store Optimization will tell you that there’s no magic pill that will guarantee app’s stellar performance.

However, no matter how tempting it is to claim that the conversion rate is beyond your control, it’s vital to understand that a solid ASO strategy can help you get impressive results. Smart A/B testing should be an indispensable ingredient of such strategy.
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SearchAdsHQ Latest Update: Features Facilitating Work with Apple Search Ads

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According to the AppsFlyer Performance Index 2017, Apple Search Ads hit the #1 spot in the iOS ROI Index with a 30% higher ARPU and a 40% lower price than other networks. It’s yet another cogent argument in favor of Apple Search Ads.

SearchAdsHQ strives to elevate your Apple Search Ads experience offering amazing optimization and automation solution for this ad platform. Thanks to the latest SearchAdsHQ updates, the performance analysis has become even more smooth and powerful.
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TargetSummit, CasualConnect, ORGANIC: We Will Be There

Everything You Need to Know about Apple Search Ads and SearchAdsHQ Latest Updates, October 17

apple search ads update october 17

After the major iOS 11 App Store update, Apple announced out the expansion of Search Ads storefronts list adding Canada, Mexico, and Switzerland. Ad campaigns on new locales are allowed to go live on October 17th.

Search Ads will be introduced to non-english-speaking countries for the first time. Probably, we can expect further expansion in the near future. For now, it’s possible to promote and grow app in the following countries:

  • Australia;
  • Canada;
  • Mexico;
  • New Zealand;
  • Switzerland;
  • the United Kingdom;
  • the United States.

Other aspects of Apple Search Ads keep evolving as well. For example, now users can duplicate current data sets and use them in their new campaigns. Besides, a new manager role was introduced within the Campaign dashboard, it allows more access to the Search Ads dashboard data.

SearchAdsHQ, the platform which optimizes work with Apple Search Ads, progresses ahead as well. There are quite a few exciting updates we are happy to share.

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Case Study: Zimad Gets 36% Conversion Uplift by Optimizing Screenshots for Japan

People prefer visual content over text. Applying this trend to app store optimization, it becomes crystal clear that publishers should pay close attention to such product page elements as screenshots, icons, etc. After all, screenshots take a great proportion of app’s store page and get the the best part of users’ attention.

Yet, how to turn your visuals into a converting machine?

The internet offers loads of information on how you should design your icons and screenshots, but constant experiments of our clients prove that every game and app is individual.

Sure, there are some common app store screenshots patterns that you can use, but it’s important to keep in mind that every target audience will react on them in a different way, maybe even in opposite. Especially, when it comes to designing screenshots for new regions.

That’s why it’s essential to make optimization for different markets an integral element of your ASO strategy.

Valeria who leads app store optimization in Zimad shares their case study on using app A/B testing for optimization of their app product pages for the Japanese culture. 
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Starting Your Apple Search Ads Account from Scratch. Keyword Planner

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One of the questions we get asked a lot is, “How to start working with Apple Search Ads?”

It’s kind of a broad question, right?

Since Apple Search Ads differs from the classic user acquisition channels – Facebook, Google and in-app ads, app developers get confused when it comes to creating and managing campaigns in Apple Search Ads. Instead of targeting and visuals optimization, they dive into a brand new world of keywords and match types.

As it turns out, app marketers who are used to working with Google search ads and keyword optimization can quickly capture the essence and start showing results with Apple Search Ads.

Because they share the same structure, optimization strategies, and bidding tactics.

However, do not hurry to put aside Apple Search Ads if you do not have such experience. There’s no magic or nuclear physics behind Apple Search Ads.

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How does iOS 11 influence ASO (App Store Optimization)? We’ve analyzed 250K users.

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It seems that the iOS 11 App Store design will influence the way app developers do App Store Optimization.

In SplitMetrics’ recent study, we’ve analyzed 57 A/B tests made by top-grossing app publishers and the behavior of 250K users. According to it, app listings that have not been optimized for the new store showed 7% drop in Tap-through-Rate (TTR) and Tap-to-Install conversions.

This is an important insight as now it is clear that even the minor features of the App Store help it shift the focus from an app discovery platform to the store itself.

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