Starting Your Apple Search Ads Account from Scratch. Keyword Planner

apple search ads how to start searchadshq

One of the questions we get asked a lot is, “How to start working with Apple Search Ads?”

It’s kind of a broad question, right?

Since Apple Search Ads differs from the classic user acquisition channels – Facebook, Google and in-app ads, app developers get confused when it comes to creating and managing campaigns in Apple Search Ads. Instead of targeting and visuals optimization, they dive into a brand new world of keywords and match types.

As it turns out, app marketers who are used to working with Google search ads and keyword optimization can quickly capture the essence and start showing results with Apple Search Ads.

Because they share the same structure, optimization strategies, and bidding tactics.

However, do not hurry to put aside Apple Search Ads if you do not have such experience. There’s no magic or nuclear physics behind Apple Search Ads.

Read more

How does iOS 11 influence ASO (App Store Optimization)? We’ve analyzed 250K users.

checklist ios 11 app store preview splitmetrics

It seems that the iOS 11 App Store design will influence the way app developers do App Store Optimization.

In SplitMetrics’ recent study, we’ve analyzed 57 A/B tests made by top-grossing app publishers and the behavior of 250K users. According to it, app listings that have not been optimized for the new store showed 7% drop in Tap-through-Rate (TTR) and Tap-to-Install conversions.

This is an important insight as now it is clear that even the minor features of the App Store help it shift the focus from an app discovery platform to the store itself.

Read more

ASO checklist

Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!

Apple App Store Guidelines: objectionable content, metadata, privacy and minimum functionality

apple app store guidelines main image splitmetrics

About 52% of global users surf the internet utilizing mobile devices according to GO-Globe. It’s predicted that this rate will reach 80% by 2018.

Except for apparent hopeful prospects, it’s also easier to create mobile apps rather than desktop ones. The Apple App Store is one of the biggest treasure chests in the world of mobile. With more than 2.2 million available apps, it’s a great way to reach millions of potential customers around the world.

However, before entering the App Store stage every publisher should have a keen understanding of all Apple requirements and guidelines to make the process of submission as smooth as possible. Even a little thing can predetermine rejection of an app.

This guide will help to take your bearings in all App Store requirements.
Read more

The Ultimate Guide to App Store Screenshots: Sizes, Styles, Tips and Best Practices

app store screenshots splitmetrics

There are constant debates about the most impactful app store product page elements that help you grow app organically. Some growth hackers do believe that description really matters, some ASO specialists are assured that icon beats all page elements when it comes to significance.

The latter assumption makes a lot of sense for search ads and store search results conversion. However, when a user gets on the product page, screenshots tend to catch the best part of attention due to its visual nature and a large proportion of page space.

After all, it’s proven that less than 2% of users tap “read more” button and some ignore app description entirely. It’s not surprising as visual communication has a better influence on people than written one. Thus, app screenshots are responsible for grabbing the attention of potential users and argue them into installing an app.
Read more

App Store Description: How to Increase its Efficiency

app store description splitmetrics main

Every app marketer has faced the challenge of writing an efficient app description for the app store page which will not only meet store guidelines but will also be engaging with potential customers, reflect app’s features, contain keywords, and trigger downloads growth. To squeeze all these in about 250 characters of app’s short description on the app store isn’t the easiest task indeed.

Our guest writer Mary Walton, a content manager at  OXEssays and editor at Resumention Resume Writing Service, deconstructed core ingredients of an impactful app store description for your mobile product in the following article.

Your app is ready and waiting to go on the app store. Congratulations! Now, you just need to write the right app description before it can go up. A good app description will tell potential customers exact features of your product, how users can use it, and why they should download your app. Here is how you can write the perfect app description, and convince app store visitors they want to download your product and try it out.
Read more

Facebook App Install Ads: 7 Steps to Creating High-Converting Campaigns

facebook app install ads splitmetrics main

If you just start working with Facebook mobile ads for both acquiring new users for your app or driving traffic to your mobile A/B testing campaign, you may have a lot of questions.

Indeed, it is not always clear what steps you should take to set up and launch impactful Facebook App Install Ads. Yet, since you’re on this path, this checklist created by Jane Artemova, VP Global Sales at Appness – a unique marketplace for Facebook mobile advertising, will help you streamline your workflow, get your ads up faster, and increase the number of installs spending less.

Read more

Mobile Content Strategy: 6 Tips for Engaging Your Mobile Readers

mobile content strategy tips splitmetrics

What is mobile content?

Wondering how you can make your posts, descriptions, emails engage mobile readers?

Whether you’re creating content for a blog, struggling to write a high-converting app description or optimizing texts for Apple App Store Ads banners, there are several basic rules to building a successful mobile content strategy that help you refine each and every text element on the user’s journey.

In this article written by Mary Walton, a professional editor at Politics Assignment Help Australia and author at Simple Grad, you will discover 6 ways for refining your app descriptions and writing mobile content.

Read more

KPIs for App Store Optimization: What Mobile App Metrics to Track?

main mobile app metrics splitmetrics thetool

What is not measured, can’t be improved.

But what are the key performance indicators (KPIs) for mobile app businesses?

What should we measure and how do we understand that our marketing efforts are effective and bringing results?

In this post, Katerina Zolotareva, Marketing and Customer Success Manager at TheTooltalks about KPIs that are the most critical for the success of an App Store Optimization strategy for mobile apps and games in both Apple App Store and Google Play Store.

Read more

The Ultimate Guide to App Keyword Optimization: Research, Tactics, Tools and Tips

app keyword optimization main appradar splitmetrics

Wondering what is the best way of growing app installs if your ads budget is limited?

You need to find cheap user acquisition channels and methods of getting your application to the customer. How to achieve this? Well, go to where your customers are!

According to Apple, organic app store search initiates 65% of all downloads on the average. People tend to go directly to the App Store or Google Play for finding an application they need, and keyword optimization is what makes an app visible to this audience. 

Since app store keyword optimization influences both installs and revenue (organic users are more likely to become paid), the growing number of organic app installs leads to higher ROI.

Read more

App A/B Testing Plays a Huge Role in Pre-Launch App Marketing. Here’s Why

prelaunch ab testing case study splitmetrics main

Porting games to mobile is never easy, even for powerhouses like Pixel Federation. A successful product launch follows a thoughtful market research and deep understanding of the mobile audience’s behavioral models.

There’s nothing worse than pouring months of effort into creating engaging icons, screenshots, descriptions only to launch the app to the App Store or Google Play… and realize that its creatives do not resonate with the target audience.

What developers need is to see how the creatives perform before launching an app, and pre-launch A/B testing is right here for them.

Running A/B tests for an app that haven’t been released yet helps app developers:

  • Evaluate a product.
  • Develop an initial vision and positioning.
  • Validate different audience segments. A/B testing can tell you how well you connect with your target audience and helps you to optimize a page’s message.

Matej Lancaric, Head of Mobile Marketing at Pixel Federation, shares a case study on pre-launch app marketing activities and mobile A/B testing that allowed to develop high converting app pages for their products.
Read more