ASO Starter Pack: App Store Optimization, Mobile A/B Testing and Apple Search Ads

App Store optimization with SplitMetrics

If you’re new to the SplitMetrics blog, check out this post to equip yourself with insights into App Store Optimization (ASO), deep understanding of mobile A/B testing and the most efficient hacks to empowering your Apple Search Ads.
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ASO checklist

Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!

10 SearchAdsHQ Filters for Apple Search Ads Optimization

Apple Search Ads filters

Filters are an efficient method of Apple Search Ads optimization. They are basic, yet powerful, as they can provide revealing insights and help identify areas for improvement. This is particularly relevant to large ad accounts with thousands of keywords, where it is so easy to miss important things.

Let’s discover what they look like and how they work in our platform. The good news is that if you have experience with Google Ads, you’ll probably find some things familiar.
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SearchAdsHQ Update: Introducing Cohort Analysis for Apple Search Ads

Apple Search Ads Cohort Analysis

The SearchAdsHQ team has wonderful news to share.  The most anticipated feature – Cohort Analysis for Apple Search Ads – is finally here! Multiple new metrics were added to the SearchAdsHQ dashboard which means not only more detailed analytics but better filters and more flexible automatic rules for keywords management.

Thanks to the introduction of cohort analysis, SearchAdsHQ users are now equipped with the tool that helps them understand the rate of return and the amount of ROAS (return on ad spend) and revenue coming from Apple Search Ads.
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Google Play Store Redesign: What’s New

Google Play store redesign

After months of testing different iterations, Google finally launches new design of their Play Store. In general, Android users are accustomed to constant minor changes of the store, but the latest redesign seems to be one of the most substantial ones over the last few years.

Let’s study out all of the changes in the updated Google Store and explain how you can adjust your app store optimization efforts to the changing tides of Google Play.
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All You Need to Know about A/A Testing – from Goal Setting to Results Interpretation

A/A testing is the tactic of using a testing tool to test two identical variations against each other. Whether it is worth to conduct A/A testing and, if so, for what purposes are the questions that invite conflicting opinions.

In this post, we explore why some users of testing tools like SplitMetrics practice A/A tests and dwell on the things they need to keep in mind while performing this sort of tests.
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App Store Success Map – Optimization From Ideas Validation to Installs and Further

App store optimization best practices

It’s been almost a decade since Apple App Store was launched. Back in 2009, it offered just 500 free and paid applications. Nowadays, with millions of apps in major app stores, publishers face a real turf battle even for being discovered.

In this post, we’ll go over different aspects of App Store Optimization best practices using straightforward app success roadmap. It was developed by SplitMetrics team to maximize your app growth in a quick and easy way.
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Apple’s September Event: What App Store Updates to Expect

App Store updates predictions

The world is looking forward to Apple’s September event each year. Weeks before this annual presentation, speculations on new iPhones design, Apple watch novelties, iPad updates, etc. congest the internet and fuel curiosity of tech and gadget fans all over the world.

App publishers and mobile marketers, in their turn, try to foresee Apple Search Ads further upgrades and possible App Store updates that new iOS might bring. We reached out to the industry influencers to discuss their predictions regarding the upcoming event and its potential impact on ASO.
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SearchAdsHQ Update: Redesigned Dashboard for Managing App Store Search Ads

SearchAdsHQ dashboard redesign

The SearchAdsHQ team is proud to announce the redesign of our platform for App Store Search Ads management and optimization. The thorough analysis of users feedback and focus on increasing the dashboard efficiency became our guiding lights.

The updated look of the SearchAdsHQ dashboard doesn’t only meet all needs of users, it also improves functionality, enhances informative value and upgrades usability. The optimization of App Store Search Ads has never been that intuitive!
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Unriddling Search in App Store: How to Run Category and Search A/B Tests

category and search A/B test

Ever thought how category and search ranking affects your app’s conversion rate? Taking into consideration that about 65% of downloads are the result of a search in the App Store, the most successful mobile marketers never disregard the optimization of their apps for competitive surrounding.

If you aim at winning search in the App Store, a consistent mobile A/B testing strategy is a must. Search and category split tests should become an integral part of such strategy and today we’ll discuss how to run this kind of A/B experiments to guarantee the best possible results.
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SearchAdsHQ Update: Support of Apple Search Ads Creative Sets

SearchAdsHQ supports Apple Creative Sets

Apple Search Ads keeps proving itself to be an ad channel bringing high-value users. For example, JoyTunes, the company behind instrument learning apps, claims that the number of users upgrading from free to subscription is 2 times higher if they compare Apple Search Ads with any other paid channel.

Apple introduced Creative Sets earlier this year taking yet another step towards elevating Search Ads efficiency and App Store user experience. Creative Sets allow to align various app previews and screenshots to keywords that are relevant for a specific audience group. SearchAdsHQ is happy to announce that we support Creative Sets facilitating Apple Search Ads management.
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