Uncover The Hidden Leaks Of Your App Page With SplitMetrics App Audit

Being a place where marketers come to increase the conversions of their app pages, we, more than others, realize the importance of uncovering the bottlenecks of your app page. That’s why we’ve developed a tool that helps you identify the potential problems of your app and indicate your points of growth.

Get introduced to the SplitMetrics App Audit

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Make your A/B testing as easy as A and B: send users to your tests via Smart Banners

The most common problem our users encounter when setting up tests is where to get a sufficient number of users to ensure accurate test results. Up until now, you had only a single option — sending traffic from ad sources such as Facebook, AdWords, etc. Today, we proudly announce a new option — sending free website traffic via Smart Banners.

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Want better user onboarding? Look here

Mobile user onboarding is like flirting with a girl, or a boy. Everyone’s doing it, everyone *thinks* they know how it’s done, but in reality, a lot of potentially awesome experiences are lost because of poor practices.

Just as a lot of “cool” people start boring conversations with ‘You know how much a polar bear weighs?’ and get a cold stare back – a lot of developers with cool apps just throw in a hint system or a short tutorial and think to themselves ‘that oughta do it’.

It’s not gonna cut it- especially in today’s mobile-first world. User onboarding is a pivotal process in terms of determining the success of your app, yet a lot of developers make the following mistakes:Read more

Investigate The Mystery Of Why The Pumpkin Variation Won

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Each year, more and more developers take note of the annual Halloween tradition. Some even dress up their app icons and screenshots in “Halloween costume” to draw additional attention to their apps. However, the pumpkin winner of our current case study has nothing to do with the Halloween craze. This A/B test finished several months ago and it showed good results simply because it had a clear concept and thoughtfully prepared variations.

As we know, the main purpose of placing a character in the game app icon is to try and promote a sense of action which intensifies the user’s desire to start playing right nowDevelopers from MyTona in their test for Seekers Notes: Hidden Mistery app decided to test which character serves this purpose the best.Read more

How to Optimize Your App Store Search Ads Creatives with A/B Testing

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According to Apple, search drives 65% of all App Store app downloads, which is roughly 1.5 billion installs every month. This automatically makes Apple’s newly launched Search Ads one of the biggest ad networks for iOS. And since search has always been a channel that drives some of the most qualified and loyal users (both on the App Store and on the web), Search Ads is definitely worth trying out.

Today we take a look at how you can optimize your Search Ads for maximum ROI.

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Get Ready for Search Ads

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On the 5th of October, every developer will receive a new way to get his app to appear at the top of the search results — through paid advertisement. While Apple is offering a 100$ credit to new users, we are offering you Search Ads Experiments — the way that will help you optimize your visuals to boost your conversion rates and improve the effectiveness of this type of advertising.

During the last few months when our Search Ads Experiments were in Beta, we’ve run a few tests and received our first results. We’ve also added an option for choosing how you’d like your banner to look: either with focus on the screenshots or on the description. Now, we are ready to officially launch Search Ads Experiments next week to help developers measure the effectiveness of investing in the fight for search traffic. Drop us a line to request early access and to launch your first tests next week.

Designing Screenshots: A Guide On How To Achieve a 32% Conversion Lift

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With our case study from Bubble Birds 4, we tried to show what exact things you can change in your efforts in designing screenshots that will convert and engage users in the best possible way.

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Why User Retention is Key and How to Improve Yours

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This is a guest post by Gabe Kwakyi, our friend who runs a blog at incipia.co

The world of mobile apps is quite a lucrative one, filled with zero to riches stories (Flappy Bird) and multi-billion dollar acquisitions (King Digital). Yet making it to the top of the charts requires diligence in not only acquiring users, but also retaining them for the long-haul.

Unlike websites, users must decide to not only download an app, but also keep that app on their home screen and allow it to continue hogging their phone’s internal memory. When combined with the fact that the App and Play stores consider retention as one of their ranking algorithm factors, it’s clear that spending time improving your app’s user retention is of paramount importance…. Read more

App Store Guidelines Changes and what They Mean for ASO and App Developers

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Apple just announced some significant changes to the App Store guidelines that will affect all iOS app developers. The changes labeled ‘App Store Improvements’ are coming into effect starting September 7, 2016 (in other words very soon) so let’s take a closer look and see what this means for the mobile dev world.

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Hobnob Growth Engineer: SplitMetrics Completely Altered our Company’s Trajectory

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Over the course of 5 months, Hobnob (an app that helps people create professional-looking event invitations and distribute them via text message) used SplitMetrics to restore and improve their app store conversion rate, which was declining due to a recent rebrand. Hobnob was then able to apply these learnings across their inbound traffic channels which lead to an increase in top-level app growth.

Furthermore, Hobnob used SplitMetrics’ email collection feature to test each portion of their Android listing while the app was still in development. This ensured an optimized Android listing on launch day and an email list of extremely qualified users, which translated into a 60% conversion rate to download in the Android app’s first month on the app store.

Ashwin Kiran, Growth Engineer at Hobnob is sharing these and other insights with us in our interview.Read more