Sequential A/B Testing vs Multi-Armed Bandit Testing: When to Use Each One

Lina Danilchik, December 4th
ASO
sequential A/B testing and multi-armed bandit testing

About a year ago SplitMetrics App Store A/B Testing Platform switched from classic A/B testing to the sequential approach. But even earlier we offered, and still do, an option: multi-armed bandit (MAB) testing. And we often hear a question: so, what is better, multi-armed bandit or sequential A/B testing? Well, that’s a tough question, since both MAB and the sequential A/B testing have their pros and cons, so every mobile publisher answers for themselves and chooses according to their business needs. However, to help you answer this question, we’ve created this post where you will find the key differences between the two methods embodied in the SplitMetrics platform, along with their strengths and use cases of each one, so that you could choose the approach that suits you best.

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ASO Starter Pack

New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.

Facing IDFA Challenges with A/B Testing & ASO

Anastasia Sidoryk, November 11th
ASO, A/B Testing, Creatives
IDFA deprecation and A_B testing

In June 2020, Apple announced by far the biggest news for the mobile marketing industry – IDFA deprecation to come with iOS 14. The changes have been put off until early 2021, and app marketers and publishers took advantage of that postponement to adjust their strategies. 
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App Store Optimization: Experts Take on ASO Tips and Trends for 2021

Lina Danilchik, October 22nd
ASO, A/B Testing, App Marketing

The topic of app store optimization never gets old: app store rules are changing at the speed of light, and what worked on the App Store and Google Play yesterday doesn’t always work today, while publishers have to cater to both app store requirements and user needs.

To help you stay on top of the latest ASO trends and have a greater understanding of what we should expect from 2021, we’ve brought together app store optimization tips and strategies by the leading mobile industry experts who shared their thoughts and insights during App Growth Talks.
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How App Store A/B Testing Helps to Increase ROI

Lina Danilchik, October 15th
ASO, A/B Testing, App Marketing

All mobile publishers are seeking to optimize the conversion rate and increase the return on investment (ROI) from user acquisition campaigns and app store optimization.

Optimizing visual elements of your app store listing can positively affect the decision of users and induce them to download your app, which will bring you more conversions. But how to optimize app store visual assets in order to achieve the desired results?

The easiest way to optimize the conversion rate and improve ROI is app store A/B testing.

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App Growth Talks: Daniel Peris Molina

Lina Danilchik, October 8th
ASO, App Marketing, Apple Search Ads, App Growth Talks
Daniel Peris

This is the episode #7 of App Growth Talks, a series of interviews with ASO, user acquisition and mobile growth experts. Today’s special guest is Daniel Peris Molina, startup enthusiast, entrepreneur, Growth Engineer, CEO and co-founder of TheTool, performance-based ASO tool and PickASO, app marketing agency based in Barcelona.

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App Growth News Monthly: iOS 14 Release & IDFA Deprecation

Anastasia Sidoryk, October 7th
ASO, News, App Marketing
App Growth Monthly News September 2020

In this blog post, we are going to reflect on the recent industry changes that might be important to you as you do App Store Optimization and make app growth decisions. Read mobile marketing news for September 2020. 
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Evidence-Based Tips on Designing App Store Screenshots for Conversion Rate Optimization

Lina Danilchik, September 25th
ASO, A/B Testing, App Marketing
how to develop screenshots for conversion rate optimization

Every day mobile publishers are playing the lottery. Not literally, of course. After all, even if users are not looking for a specific brand, mobile game or app in the App Store or Google Play, they already know what they need, that is, their search is intent-driven. But they still have to choose among a huge variety of apps like yours, and whether they hit the coveted get button or not – will depend largely on what they’ll see on your app store product page.

So it’s kind of a lottery you could win by doing everything in your power to develop visuals for your app store listing that will catch user attention in a split second. 

In this article, you will learn how to develop screenshots with text captions, calls to action and mobile game characters, along with hypotheses for app store A/B tests, based on neuroscience and in particular psychology. This will help you optimize your app store conversion rate and consequently – generate more revenue.
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SplitMetrics A/B Tests: How to Win with No Winner Experiments

Anastasia Sidoryk, September 18th
ASO, A/B Testing, App Marketing
No Winner A:B Tests

Running A/B tests implies that you may end up with a no winner result. In fact, getting a winner on the first A/B experiment that you run is highly unlikely. Although finding a variation with better conversion is the ultimate goal, no winner A/B tests are not at all time or money wasters. On the contrary, they can be the source of valuable insights for further A/B experiments.   
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App Growth Talks: Thomas Kriebernegg

Lina Danilchik, September 17th
ASO, App Marketing, Apple Search Ads, App Growth Talks
Thomas Kriebernegg

This is the episode #6 of App Growth Talks, a series of interviews with ASO, user acquisition and mobile growth experts. Today’s special guest is Thomas Kriebernegg, app enthusiast, keynote speaker, CEO and co-founder of App Radar.
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Mobile Marketing Trends for late 2020, early 2021

Lina Danilchik, September 2nd
ASO, Search Ads, News, App Marketing
Mobile App Trends 2020-2021

The pandemic of COVID-19 has had a tremendous effect not only on millions of people across the globe, but also on the world economy, online and offline businesses. Mobile app industry has also been affected: the balance of power in this highly-competitive market has shifted, and the industry continues its transformation.

While the coronavirus has led apps from some categories to stagnation, other apps, on the contrary, are experiencing a phenomenal growth. At the same time, innovations and new trends are emerging allowing the latter ones to push the envelope and the former ones – beat the odds in the fight.

We have carried out research, talked to mobile industry experts and brought together the most noticeable mobile app trends that publishers should bear in mind in order to adjust to a new reality.
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