App Overview: DoorDash on the App Store & Google Play Store

ASO, A/B Testing, Creatives
DoorDash app on the App Store and Play Store

Delivery companies are gaining momentum due to the coronavirus outbreak. As people keep staying at home, they are more likely to purchase restaurant food delivery online. Unsurprisingly, as per the end of April 2020, the sales of meal delivery companies in the U.S. have almost doubled year-over-year.

DoorDash is one of the key industry players, offering door-to-door delivery in more than 4,000 cities across the US, Canada and Australia. 

We’ve decided to look at its app on both stores and give an overview of each app page element to identify ASO best practices.  
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ASO Starter Pack

New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.

How to Improve Marketability of a Game with Concept Testing

ASO, A/B Testing, Creatives
game concept testing

Game publishers may have no idea that they have weak marketability until they soft launch their product, and at this point they have already invested huge resources into the development. Yet, there’s a way to make sure that the game can hit its business goals before writing a single line of code. I’m referring to game concept testing. 

Concept testing happens on emulated pages of the App Store and Google Play. Basically, you show the product page of a game that you intend to develop to your target audience to see how many of them click the “Get” button. 

The numeric results of such tests, or metrics, provide insights into whether your app has a good chance of success whatsoever. Overall, game concept testing is a data-driven approach to launching games and a viable instrument to continuously improve your marketing message.

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5 Indicators That You Should Move on from Google Play Experiments

Lina Danilchik, May 19th
ASO, A/B Testing, App Marketing
google play experiments vs. splitmetrics

Google Play Store Listing Experiments is a prominent tool for mobile A/B testing. It has a number of advantages: it is free, it supports simultaneous testing of app description in five languages and allows you to run tests with the help of both paid & organic traffic or with just organic traffic.

However, at some point mobile publishers that have successfully been growing their apps or mobile games with the help of app store A/B testing, face a challenge: Google Play Store Listing Experiments become insufficient for the conversion rate optimization. They need to test more, need more insights for data-driven decisions, but they hit a wall since Google Play has a number of limitations when it comes to A/B testing experiments.

To help you stay alert, we share a number of bottlenecks that indicate that it is time for you to move on and opt for another app store A/B testing platform that would fit your business needs.

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7 Reasons for Drops in Conversion on the App Stores

Lina Danilchik, April 24th
ASO, A/B Testing, App Marketing
reasons for drops in conversion

You might have already read dozens of articles on 101 ways to improve your app conversion rate. We at SplitMetrics also work on such publications to support you in your endeavors to grow a mobile game or app. But what about a decline in conversion rate? Even big brands face unexpected drops in conversion rates once in a while. You may wonder why it happens and what you can do about that. To help you be prepared for a situation where you suddenly experience a sharp decline in conversions and respond quickly if possible, we share the 7 reasons for conversion drops on the app stores.
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Visual Salience: Evidence-Based Tips to Developing App Store Creatives

Lina Danilchik, April 14th
ASO, A/B Testing, App Marketing
visual salience

While the number of various apps and mobile games on both the App Store and Google Play continues to grow, the competition is getting tougher and users are spending less and less time on the app store product pages. This means they decide whether to download an app faster than ever before.

Against this backdrop, mobile publishers and ASO agencies are struggling to capture users’ attention in the app stores by running A/B testing experiments, comparing various visuals and figuring out what works best. This is often a trial and error process when hypotheses are formulated based on observations. But there is an easy fix for that: you can develop creatives for your app store product page building on stimuli that historically grab the attention of users.

Today we are going to talk about one of such stimuli that will help your mobile app or game stand out in the app stores and see uplift in conversions – it is visual salience.

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How to Increase Click-to-Install Conversion Rate by Running Mobile A/B Testing Experiments

Lina Danilchik, April 2nd
ASO, Cases, A/B Testing, App Marketing
Vezet: Increase Click-to-Install Conversion with SplitMetrics

SplitMetrics client, Vezet, shares how they managed to improve Click-to-Install conversion rate for their Vezet ridesharing app with the help of app store A/B testing.

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Mobile A/B Testing for App Idea Validation: Best Practices and Tips by SplitMetrics & Phiture

Lina Danilchik, March 31st
ASO, A/B Testing, App Marketing
mobile A/B testing

During our webinar dedicated to the best practices in mobile A/B testing, we have spoken to Maggie Ngai, ASO Expert from Phiture, and discussed how mobile publishers can benefit from validating app ideas with the help of app store A/B testing and pretotyping.

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SplitMetrics CEO’s Take on the Current App Store Trends

Max Kamenkov, February 21st
ASO, App Marketing
splitmetrics CEO

Max Kamenkov, CEO and co-founder at SplitMetrics, shares exclusive insights that might help you succeed in today’s highly competitive App Store environment.

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Getting Ready for 2020: How ASO Has Changed in 2019 and What’s Next

Lina Danilchik, November 5th, 2019
ASO, Guest Post

This is a guest post by Ilia Kukharev, Head of ASO at AppFollow. Ilia won ASO Personality of the Year at ASO Conference 2019 in New York.

In today’s world, 4 years can almost feel like a lifetime, especially in the realm of technology. App store optimization is no different, and here at AppFollow, we’ve seen a lot of changes since 2015. It would take an entire book to get through every single one so let’s hit the most important highlights.

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7 App Store Optimization Tips and Tricks for Early 2020

Lina Danilchik, October 2nd, 2019
ASO, A/B Testing, App Marketing
app store optimization tips and ASO best practices

Non-Trivial Insights and App Store Optimization Tips to Help You Boost Your App Downloads.

With mobile riding the waves, mobile apps are often the first to introduce the latest technologies. But what about platforms where mobile apps are placed? App stores are rapidly evolving as well. For the success of your app, you need to keep abreast of all Google Play and Apple’s App Store innovations, test new concepts and adapt to changes. To make your life a little bit easier, we have drawn together updates, insights and tips for app store optimization that are worthy of your attention right now and will remain relevant in early 2020.
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