App stores are overloaded with visual information. With about 4.4 billion apps on the App Store and Google Play Store combined, users may look at icons and screenshots but they don’t consciously see each and every one of them. So winning user conscious attention is a vital prerequisite for conversions, downloads and, thus, subsequent revenue.
But what grabs the user’s conscious attention? And how to design noticeable visual assets that drive conversions? To get the answers, we referred to neuroscience.