NEW: Labels & Bid Insights in SearchAdsHQ, iOS 14 Redesign in SplitMetrics

product updates_SAHQ & SplitMetrics

In this article, we are going to look back at three previous months and give you a quick recap of the features rolled out in the two products that we offer – SearchAdsHQ, platform for Apple Search Ads automation and optimization, and SplitMetrics, A/B testing platform. 

From September to December, we released big features and minor upgrades improving user experience. Below is the roundup of the most significant features, which you can explore by product using the navigation above.
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ASO Starter Pack

New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.

App Growth Experts Take on the Post-IDFA World

App Growth Panel on the post-IDFA change

As you might already know, Apple is introducing the App Tracking Transparency (ATT) framework and starting from iOS 14, mobile publishers, namely advertisers won’t be able to target users unless they explicitly consent. iOS 14 is already there, but IDFA deprecation was delayed and should be enforced in early 2021.

We’ve held an AppGrowth Panel #1 where the leading app industry experts – Thomas Petit, Andrea Raggi, Johannes von Cramon and Ryan Goeden – shared their thoughts and valuable advice on the topic. Read this post to learn what some of the most talented, competent and knowledgeable guys in the app industry think of the IDFA deprecation and what strategies they recommend in order to adjust to a new app marketing reality.
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Facing IDFA Challenges with A/B Testing & ASO

IDFA deprecation and A_B testing

In June 2020, Apple announced by far the biggest news for the mobile marketing industry – IDFA deprecation to come with iOS 14. The changes have been put off until early 2021, and app marketers and publishers took advantage of that postponement to adjust their strategies. 
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App Store Optimization: Experts Take on ASO Tips and Trends for 2021

The topic of app store optimization never gets old: app store rules are changing at the speed of light, and what worked on the App Store and Google Play yesterday doesn’t always work today, while publishers have to cater to both app store requirements and user needs.

To help you stay on top of the latest ASO trends and have a greater understanding of what we should expect from 2021, we’ve brought together app store optimization tips and strategies by the leading mobile industry experts who shared their thoughts and insights during App Growth Talks.
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How App Store A/B Testing Helps to Increase ROI

All mobile publishers are seeking to optimize the conversion rate and increase the return on investment (ROI) from user acquisition campaigns and app store optimization.

Optimizing visual elements of your app store listing can positively affect the decision of users and induce them to download your app, which will bring you more conversions. But how to optimize app store visual assets in order to achieve the desired results?

The easiest way to optimize the conversion rate and improve ROI is app store A/B testing.

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Evidence-Based Tips on Designing App Store Screenshots for Conversion Rate Optimization

how to develop screenshots for conversion rate optimization

Every day mobile publishers are playing the lottery. Not literally, of course. After all, even if users are not looking for a specific brand, mobile game or app in the App Store or Google Play, they already know what they need, that is, their search is intent-driven. But they still have to choose among a huge variety of apps like yours, and whether they hit the coveted get button or not – will depend largely on what they’ll see on your app store product page.

So it’s kind of a lottery you could win by doing everything in your power to develop visuals for your app store listing that will catch user attention in a split second. 

In this article, you will learn how to develop screenshots with text captions, calls to action and mobile game characters, along with hypotheses for app store A/B tests, based on neuroscience and in particular psychology. This will help you optimize your app store conversion rate and consequently – generate more revenue.
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SplitMetrics A/B Tests: How to Win with No Winner Experiments

No Winner A:B Tests

Running A/B tests implies that you may end up with a no winner result. In fact, getting a winner on the first A/B experiment that you run is highly unlikely. Although finding a variation with better conversion is the ultimate goal, no winner A/B tests are not at all time or money wasters. On the contrary, they can be the source of valuable insights for further A/B experiments.   
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NEW: Creative Sets Duplication & Campaign Automation in SearchAdsHQ, Multivariate Tests in SplitMetrics

SplitMetrics and SearchAdsHQ features august 2020

Our team keeps improving your experience with the two products that we make – SearchAdsHQ, a platform for Apple Search Ads automation and optimization, and SplitMetrics, the A/B testing platform. 

This is a wrap-up of features introduced in both products from May to August 2020. Jump to the platform you’re interested in using the navigation above and browse our new functionality.
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Science-Backed Tips on Designing App Store Creatives With People & Characters

App store creatives with people

App stores are overloaded with visual information. With about 4.4 billion apps on the App Store and Google Play Store combined, users may look at icons and screenshots but they don’t consciously see each and every one of them. So winning user conscious attention is a vital prerequisite for conversions, downloads and, thus, subsequent revenue.  

But what grabs the user’s conscious attention? And how to design noticeable visual assets that drive conversions? To get the answers, we referred to neuroscience.
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Ultimate Guide to Tools You Need for Successful Work with Apple Search Ads

Tools for Successful Work with Apple Search Ads

Looking for powerful app marketing tools to leverage the potential of Apple Search Ads? We’ve got you covered. In this article, we share the list of tools for Apple Search Ads best practices that will help you find relevant keywords, keep an eye on your competitors, analyze post-install events & measure user retention, choose best performing visuals, automate & optimize Search Ads campaigns – and thus achieve synergy.
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