Main — A/B Testing

ASO, A/B Testing, Search Ads — 19 Jul 2021

Growing mobile games through user acquisition

Get insights how to master UA, from game concept validation to ASO and scaling

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Cases, A/B Testing — 8 Jul 2021

Prequel: How to Get 75% Improvement with A/B Testing of Video

5 min

A/B Testing — 21 Jun 2021

Creating an Effective A/B Testing Strategy for App Stores

7 min

Cases, A/B Testing — 15 Jun 2021

Papaya Gaming Case Study: 31% Increase in Installs with A/B Testing

25 min

A/B Testing — 8 Jun 2021

Why SplitMetrics Remains Essential for Mobile A/B Testing

10 min

A/B Testing — 7 May 2021

How to Make the Most of Mobile A/B Testing

60 min

A/B Testing — 16 Apr 2021

SplitMetrics Answers Burning Questions on Mobile A/B Testing

47 min

A/B Testing — 26 Feb 2021

Why A/B Test: Apps & Games at Different App’s Lifecycle Stages

36 min

A/B Testing — 13 Jan 2021

Conversion Optimization with A/B testing throughout App Lifecycle

72 min

A/B Testing — 4 Dec 2020

Sequential A/B Testing vs Multi-Armed Bandit Testing

6 min

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