A/B Testing

ASO, A/B Testing, Playbooks & Guides — 15 Mar 2023

A Practical Guide to Multi-Armed Bandit A/B Testing

A practical perspective + some math.

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ASO, A/B Testing — 15 Mar 2023

A Practical Guide to Multi-Armed Bandit A/B Testing

9 min

A/B Testing — 9 Feb 2023

What is A/A Testing: Goals, Results Analysis and Examples

10 min

ASO, A/B Testing — 1 Feb 2023

SplitMetrics A/B Testing & Validation Framework to Win on the App Store

13 min

ASO, A/B Testing — 6 Dec 2022

SplitMetrics Optimize Is Named ASO Tool of the Year at App Growth Awards

2 min

ASO, A/B Testing, Product Updates — 23 Aug 2022

In-app event testing with SplitMetrics Optimize

4 min

ASO, Cases, A/B Testing — 10 Aug 2022

Etermax: How to Identify Target Audience Before Launching a Game

5 min

A/B Testing, Product Updates — 25 Jul 2022

Bayesian Intelligence for Flexible Experiment Management

3 min

A/B Testing, Product Updates — 22 Mar 2022

A/B/n Testing: Choose the Right Type of Experiment with SplitMetrics

10 min

A/B Testing, Product Updates — 18 Mar 2022

Bayesian A/B Testing by SplitMetrics

4 min

A/B Testing — 24 Feb 2022

Custom Product Pages & Optimization: What to Test + SplitMetrics’ Role

10 min

Cases, A/B Testing — 14 Feb 2022

Ciliz improved the conversion rate by 19% with SplitMetrics

5 min

A/B Testing — 14 Dec 2021

Custom Product Pages are Live. What’s Next with Mobile A/B Testing?

10 min

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