Main — A/B Testing

ASO, A/B Testing — 7 May 2021

How to Make the Most of Mobile A/B Testing

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A/B Testing — 4 Dec 2020

Sequential A/B Testing vs Multi-Armed Bandit Testing

6 min

A/B Testing, News — 11 Nov 2020

Facing IDFA Challenges with A/B Testing & ASO

5 min

A/B Testing — 15 Oct 2020

How App Store A/B Testing Helps to Increase ROI

5 min

A/B Testing — 18 Sep 2020

SplitMetrics A/B Tests: How to Win with No Winner Experiments

11 min

A/B Testing — 25 May 2020

How to Improve Marketability of a Game with Concept Testing

6 min

A/B Testing — 19 May 2020

5 Indicators That You Should Move on from Google Play Experiments

4 min

A/B Testing — 2 Apr 2020

Vezet Case Study: Increased Click-to-Install Conversion Rate

7 min

A/B Testing — 5 Mar 2020

How-to Guide: Facebook Pixel Integration with SplitMetrics

7 min

A/B Testing — 15 Oct 2019

How Sequential A/B Testing Works in SplitMetrics

9 min

A/B Testing — 9 Jul 2019

Sequential A/B Testing: Workflow and Advantages over Classic Experiments

8 min

A/B Testing — 6 Jun 2019

10 Ways to Use Mobile A/B Testing in Pre-Launch

9 min

A/B Testing — 2 Mar 2019

Mobile A/B Testing: Statistical Significance and Confidence Level

8 min

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