Today’s mobile user acquisition managers outdo Julius Caesar in the number and variety of tasks they are performing day by day. They are inundated with tons of data, multiple tools and ways to get new users through campaigns that generate millions of downloads for apps and mobile game titles played around the world.
ASO Starter Pack
New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.
The pandemic of COVID-19 has had a tremendous effect not only on millions of people across the globe, but also on the world economy, online and offline businesses. Mobile app industry has also been affected: the balance of power in this highly-competitive market has shifted, and the industry continues its transformation.
While the coronavirus has led apps from some categories to stagnation, other apps, on the contrary, are experiencing a phenomenal growth. At the same time, innovations and new trends are emerging allowing the latter ones to push the envelope and the former ones – beat the odds in the fight.
We have carried out research, talked to mobile industry experts and brought together the most noticeable mobile app trends that publishers should bear in mind in order to adjust to a new reality.
This is a wrap-up of features introduced in both products from May to August 2020. Jump to the platform you’re interested in using the navigation above and browse our new functionality.
From February to April, we rolled out a lot of handy features that improve user experience. Use the navigation above to jump to the platform and functionality that interests you.
Our team keeps upgrading automation inside SearchAdsHQ, our platform for Apple Search Ads optimization and management.
In December, we got beyond keywords to build the first two automated rules for search terms (STs), and another rule for STs was rolled out in January.
The SearchAdsHQ team is excited to announce that our platform for Apple Search Ads optimization and management has been supercharged with custom columns.
We’ve seen multiple cases where Apple Search Ads managers needed metrics beyond those already included in the SearchAdsHQ platform. Or they needed to calculate vital metrics in a manner that differs from ours. Custom columns have been designed to fix all those issues.
SplitMetrics is excited to announce that our A/B testing platform has switched from the classic approach to the sequential one. From now on, you can test and discover the winning variations of your assets while having an opportunity to:
- Spend less time on an experiment;
- Reduce traffic expenses;
- Bring down the number of required conversions;
- Cut the minimal required conversion difference between variations;
- Decrease false results.
The SearchAdsHQ team is very excited to announce the release of column presets. This feature helps sort out the list of required columns and save the created selection. Next time you need this column combination, you’ll just have to make a few clicks to find the preset saved upfront.
The App Store ads support 59 Apple Search Ads storefronts after the latest update. The enhancement of available countries and regions doesn’t only mean wider coverage and more options. It also calls for smarter Apple Search Ads management approaches.
SearchAdsHQ streamlines work with various Apple Search Ads storefronts thanks to the latest update. Now you can create campaigns with multiple countries and regions, make storefront edits to the existing campaigns, duplicate campaigns to different regions, create rules and filter data based on storefront parameter.
Ultimate Guide to App Advertising: Tools, Insights and Tips to Empower Mobile Marketing
Apple App Store Guidelines: objectionable content, metadata, privacy and minimum functionality
The Ultimate Guide to App Keyword Optimization: Research, Tactics, Tools and Tips
World’s Most Ultimatest App Store Optimization Checklist
App Conversion Rate: 10 Ways Marketers Use App Store Page Analytics To Increase It
New Apple Search Ads Course
Learn to manage Apple Search Ads campaigns, discover keywords and optimize important performance metrics