SearchAdsHQ Updates: Rules for Search Terms & Custom Columns Improvements

Apple Search Ads December features

Our team keeps upgrading automation inside SearchAdsHQ, our platform for Apple Search Ads optimization and management. 

In December, we got beyond keywords to build the first two automated rules for search terms (STs), and another rule for STs was rolled out in January.  
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ASO Starter Pack

New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.

New in SearchAdsHQ: Custom Columns for Flexible Apple Search Ads Optimization

custom columns for apple search ads optimization

The SearchAdsHQ team is excited to announce that our platform for Apple Search Ads optimization and management has been supercharged with custom columns

We’ve seen multiple cases where Apple Search Ads managers needed metrics beyond those already included in the SearchAdsHQ platform. Or they needed to calculate vital metrics in a manner that differs from ours. Custom columns have been designed to fix all those issues.    
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How Sequential A/B Testing Works in SplitMetrics

sequential A/B testing in SplitMetrics

SplitMetrics is excited to announce that our A/B testing platform has switched from the classic approach to the sequential one. From now on, you can test and discover the winning variations of your assets while having an opportunity to:  

  • Spend less time on an experiment;
  • Reduce traffic expenses;
  • Bring down the number of required conversions;
  • Cut the minimal required conversion difference between variations;
  • Decrease false results. 

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SearchAdsHQ Column Presets: Boosting Apple Search Ads Management with New Feature

Apple Search Ads management using column presets

The SearchAdsHQ team is very excited to announce the release of column presets. This feature helps sort out the list of required columns and save the created selection. Next time you need this column combination, you’ll just have to make a few clicks to find the preset saved upfront.
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SearchAdsHQ Update: How to Manage Apple Search Ads Storefronts

Apple Search Ads Storefronts management

The App Store ads support 59 Apple Search Ads storefronts after the latest update. The enhancement of available countries and regions doesn’t only mean wider coverage and more options. It also calls for smarter Apple Search Ads management approaches.

SearchAdsHQ streamlines work with various Apple Search Ads storefronts thanks to the latest update. Now you can create campaigns with multiple countries and regions, make storefront edits to the existing campaigns, duplicate campaigns to different regions, create rules and filter data based on storefront parameter.
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Adding Transparency to Apple Search Ads – New Discrepancy Metrics in SearchAdsHQ

Apple Search Ads discrepancy metrics

As we all know, Apple Search Ads gives app publishers a chance to get the prime spot in the App Store search results. This premium ad network is famous for its fraud-free environment, pre-qualified users and high conversion rate.

That’s all well and good, but it’s not always that easy to measure the return on the App Store ads spend. The thing is the difference between Apple Search Ads self-reports and data provided by Mobile Measurement Partners (MMPs) might reach from 30% to 70%.

The latest SearchAdsHQ update helps to shed light on such substantial discrepancy. 8 new metrics were introduced to add transparency to Apple Search Ads and assist in identifying the reasons behind data discrepancy
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SearchAdsHQ Update: Graphic Visualization of Your Apple Search Ads Performance

Apple Search Ads Charts

The SearchAdsHQ team is happy and proud to announce the introduction of charts within our platform for management and optimization of Apple Search Ads. The charts are all about dynamics in metrics over time and data analysis. They favor the discovery of trends, patterns, spikes, drop-offs and metrics correlations.

In general, charts is a powerful way of information representation which makes it easier to compare different data and numbers. A survey by Aberdeen Group found that managers that rely on visualized data along with dashboards and reporting are 28% more likely to gain relevant insights.

In the context of Apple Search Ads, metrics visualization assists in more efficient assessment of App Store ads performance fluctuations which in its turn streamlines your decision-making process.
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SearchAdsHQ Update: Introducing App Cohort Analysis for Apple Search Ads

Apple Search Ads Cohort Analysis

The SearchAdsHQ team has wonderful news to share.  The most anticipated feature – Cohort Analysis for Apple Search Ads – is finally here! Multiple new metrics were added to the SearchAdsHQ dashboard which means not only more detailed analytics but better filters and more flexible automatic rules for keywords management.

Thanks to the introduction of app cohort analysis, SearchAdsHQ users are now equipped with the tool that helps them understand the rate of return and the amount of ROAS (return on ad spend) and revenue coming from Apple Search Ads.
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SearchAdsHQ Launches Apple Search Ads Keyword Popularity Checker

App Store keywords popularity checker

Over the last few months, Apple Search Ads made a huge leap forward with Creative Sets introduction and significant storefronts extension. Ads in the App Store have already passed the stage of being effective yet optional user acquisition channel turning into an essential ingredient of any successful marketing strategy.

By choosing keywords for the App Store in the right way, you boost the efficiency of your Apple Search Ads activity, so keywords popularity should come into your sharp focus.

How to choose App Store keywords? To streamline the decision-making, we are happy and proud to introduce our brand new Google Chrome extension ‘Apple Search Ads Keyword Popularity Checker’.
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Google Play Store Redesign: What’s New

Google Play store redesign

After months of testing different iterations, Google finally launches new design of their Play Store. In general, Android users are accustomed to constant minor changes of the store, but the latest redesign seems to be one of the most substantial ones over the last few years.

Let’s study out all of the changes in the updated Google Store and explain how you can adjust your app store optimization efforts to the changing tides of Google Play.
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