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This is a three-month wrap-up of updates in the two products that we make – SearchAdsHQ, platform to automate and optimize Apple Search Ads, and the SplitMetrics A/B testing platform.
From February to April, we rolled out a lot of handy features that improve user experience. Use the navigation above to jump to the platform and functionality that interests you.
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New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.
Our team keeps upgrading automation inside SearchAdsHQ, our platform for Apple Search Ads optimization and management.
In December, we got beyond keywords to build the first two automated rules for search terms (STs), and another rule for STs was rolled out in January.
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The SearchAdsHQ team is excited to announce that our platform for Apple Search Ads optimization and management has been supercharged with custom columns.
We’ve seen multiple cases where Apple Search Ads managers needed metrics beyond those already included in the SearchAdsHQ platform. Or they needed to calculate vital metrics in a manner that differs from ours. Custom columns have been designed to fix all those issues.
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SplitMetrics is excited to announce that our A/B testing platform has switched from the classic approach to the sequential one. From now on, you can test and discover the winning variations of your assets while having an opportunity to:
The SearchAdsHQ team is very excited to announce the release of column presets. This feature helps sort out the list of required columns and save the created selection. Next time you need this column combination, you’ll just have to make a few clicks to find the preset saved upfront.
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The App Store ads support 59 Apple Search Ads storefronts after the latest update. The enhancement of available countries and regions doesn’t only mean wider coverage and more options. It also calls for smarter Apple Search Ads management approaches.
SearchAdsHQ streamlines work with various Apple Search Ads storefronts thanks to the latest update. Now you can create campaigns with multiple countries and regions, make storefront edits to the existing campaigns, duplicate campaigns to different regions, create rules and filter data based on storefront parameter.
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As we all know, Apple Search Ads gives app publishers a chance to get the prime spot in the App Store search results. This premium ad network is famous for its fraud-free environment, pre-qualified users and high conversion rate.
That’s all well and good, but it’s not always that easy to measure the return on the App Store ads spend. The thing is the difference between Apple Search Ads self-reports and data provided by Mobile Measurement Partners (MMPs) might reach from 30% to 70%.
The latest SearchAdsHQ update helps to shed light on such substantial discrepancy. 8 new metrics were introduced to add transparency to Apple Search Ads and assist in identifying the reasons behind data discrepancy
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The SearchAdsHQ team is happy and proud to announce the introduction of charts within our platform for management and optimization of Apple Search Ads. The charts are all about dynamics in metrics over time and data analysis. They favor the discovery of trends, patterns, spikes, drop-offs and metrics correlations.
In general, charts is a powerful way of information representation which makes it easier to compare different data and numbers. A survey by Aberdeen Group found that managers that rely on visualized data along with dashboards and reporting are 28% more likely to gain relevant insights.
In the context of Apple Search Ads, metrics visualization assists in more efficient assessment of App Store ads performance fluctuations which in its turn streamlines your decision-making process.
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The SearchAdsHQ team has wonderful news to share. The most anticipated feature – Cohort Analysis for Apple Search Ads – is finally here! Multiple new metrics were added to the SearchAdsHQ dashboard which means not only more detailed analytics but better filters and more flexible automatic rules for keywords management.
Thanks to the introduction of app cohort analysis, SearchAdsHQ users are now equipped with the tool that helps them understand the rate of return and the amount of ROAS (return on ad spend) and revenue coming from Apple Search Ads.
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Over the last few months, Apple Search Ads made a huge leap forward with Creative Sets introduction and significant storefronts extension. Ads in the App Store have already passed the stage of being an effective yet optional user acquisition channel turning into an essential ingredient of any successful marketing strategy.
By choosing keywords for the App Store in the right way, you boost the efficiency of your Apple Search Ads activity, so keywords popularity should come into your sharp focus.
How to choose App Store keywords? To streamline the decision-making, we are happy and proud to introduce our brand new Google Chrome extension ‘Apple Search Ads Keyword Popularity Checker’.
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