Starting Your Apple Search Ads Account from Scratch. Keyword Planner

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One of the questions we get asked a lot is, “How to start working with Apple Search Ads?”

It’s kind of a broad question, right?

Since Apple Search Ads differs from the classic user acquisition channels – Facebook, Google and in-app ads, app developers get confused when it comes to creating and managing campaigns in Apple Search Ads. Instead of targeting and visuals optimization, they dive into a brand new world of keywords and match types.

As it turns out, app marketers who are used to working with Google search ads and keyword optimization can quickly capture the essence and start showing results with Apple Search Ads.

Because they share the same structure, optimization strategies, and bidding tactics.

However, do not hurry to put aside Apple Search Ads if you do not have such experience. There’s no magic or nuclear physics behind Apple Search Ads.

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SplitMetrics Lets You See How Your Apps Perform in New App Store Design

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With the news that Apple’s redesigned the App Store, we have started receiving questions about A/B experiments in a new design in SplitMetrics.

We can clearly see that app development companies are concerned about how the App Store redesign will influence their rankings and conversions.

There’s no wonder as the redesign not only impacts a number of characters in the title but switches the whole focus from the developers’ vision to the product side. For instance, each in-app purchase can be presented in a form of a card with a title, icon, description and a price. Will this feature influence conversions? Heck yes, it will!

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Apple Redesigns the App Store: Here’s What You Need to Know

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Apple has introduced a complete redesign of the App Store during the opening of the WWDC 2017 conference. This is the biggest update since the launch in 2008 that features a fresh look as well as new tabs and page elements.

Since the key aim of the update is to help users discover and explore apps easier, app developers are to pay a close attention to app store optimization in a new reality.

Although app store optimization basics won’t be affected by the autumn release, new thrilling opportunities will be opened up for app developers.

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App Analytics: Everything You Need to Know about Apple’s Latest Feature

Apple announced on its official developer blog that the company updated iTunes Connect with expanded App Analytics. All developer accounts were broadened with additional information on where an app was found by a user by adding App Store Sources and Referrers.

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Updated Apple Search Ads country list and campaign tools

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The end of April was marked by a pleasant surprise from Apple.

A long-awaited announcement was made: Search ads country list was expanded at last. With the latest update Australia, New Zealand, and the United Kingdom joined the United States as Apple Search ads storefronts. It wasn’t the only good news for Search Ads managers all over the world, Apple introduced new tools which assist with controlling dynamic search ads.

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Uncover The Hidden Leaks Of Your App Page With SplitMetrics App Audit

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Being a place where marketers come to increase the conversions of their app pages, we, more than others, realize the importance of uncovering the bottlenecks of your app page. That’s why we’ve developed a tool that helps you identify the potential problems of your app and indicate your points of growth.

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Make your A/B testing as easy as A and B: send users to your tests via Smart Banners

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The most common problem our users encounter when setting up tests is where to get a sufficient number of users to ensure accurate test results. Up until now, you had only a single option — sending traffic from ad sources such as Facebook, AdWords, etc. Today, we proudly announce a new option — sending free website traffic via Smart Banners.

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App Store Guidelines Changes and what They Mean for ASO and App Developers

Apple just announced some significant changes to the App Store guidelines that will affect all iOS app developers. The changes labeled ‘App Store Improvements’ are coming into effect starting September 7, 2016 (in other words very soon) so let’s take a closer look and see what this means for the mobile dev world.

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SplitMetrics + Appsflyer Integration is Live

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We’re happy to announce a technical partnership with our good friends at Appsflyer – a top mobile app tracking platform. Appsflyer and SplitMetrics are now fully integrated, which means that if you’re using Appsflyer for attribution you can see the stats on real store installs right in your SplitMetrics experiment reports.

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