Mobile A/B Testing and App Store Optimization Blog

Being a place where marketers come to increase the conversions of their app pages, we, more than others, realize the importance of uncovering the bottlenecks of your app page. That’s why we’ve developed a tool that helps you identify the potential problems of your app and indicate your points of growth.

Get introduced to the SplitMetrics App Audit

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The most common problem our users encounter when setting up tests is where to get a sufficient number of users to ensure accurate test results. Up until now, you had only a single option — sending traffic from ad sources such as Facebook, AdWords, etc. Today, we proudly announce a new option — sending free website traffic via Smart Banners.

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Mobile user onboarding is like flirting with a girl, or a boy. Everyone’s doing it, everyone *thinks* they know how it’s done, but in reality, a lot of potentially awesome experiences are lost because of poor practices.

Just as a lot of “cool” people start boring conversations with ‘You know how much a polar bear weighs?’ and get a cold stare back – a lot of developers with cool apps just throw in a hint system or a short tutorial and think to themselves ‘that oughta do it’.

It’s not gonna cut it- especially in today’s mobile-first world. User onboarding is a pivotal process in terms of determining the success of your app, yet a lot of developers make the following mistakes:… Read more