— 16 Oct 2023

Everything You Need to Know About App Growth Week

Anastasiya Starovoytova

    Time goes by fast, and there’s only one month left until SplitMetrics’ global educational event, App Growth Week. While excitement continues to build up, it’s also worth remembering that the best event is the one you know the value of. 

    To help you understand what App Growth Week is all about, we’ve prepared this FAQ blog post containing the most common questions about this insightful mobile marketing bash.  

    App Growth Week: FAQ

    What is App Growth Week?

    App Growth Week is a premier digital event by SplitMetrics dedicated to app growth. Its main purpose is to equip leading app and game developers with top mobile trends, data-driven strategies, effective tools, best practices, and inspiring stories from the best minds in the industry.

    What’s so special about App Growth Week?

    This is a 3-day digital event about mobile app marketing by SplitMetrics. 

    We are going to share our expertise with everyone who’s willing to learn and take their apps’ growth to the next level. And the best thing about App Growth Week is that we are not alone in this mission. The industry leaders from different companies and app marketing domains, such as Peggy Anne Salz from MobileGroove, Mariusz Gasiewski from Google, Growth Consultant Thomas Petit, and others join us too! You can see the full list of speakers here.

    When does it take place?

    The event will be hosted on November 14-16, 2023.

    What is the participation cost?

    App Growth Week is absolutely free of charge for all participants.

    How can I sign up?

    To register for the event, go to our App Growth Week landing page and fill in the form. As soon as you’re done with that, you’ll get a confirmation email from our team.

    How can I attend App Growth Week?

    App Growth Week is a virtual event, so you can enjoy all the sessions right from your home, office, or literally anywhere — with the help of Zoom, of course.

    I told my teammates about the event, and now they want to join me. Should we sign up as a company or is it better to use separate emails?

    Our recommendation is to use separate emails. It will be more convenient for you as we’re going to send you notifications about the start of learning sessions and other updates regarding App Growth Week.

    As there are multiple sessions, will you notify me about them before they start?

    Of course! Don’t worry about that, our team will send you notification emails beforehand.

    I’m afraid I won’t be able to be at one of the sessions but I really don’t want to miss out on it. Can you help me with that?

    No worries! We’ll send you the recording of the session. Just make sure you’ve registered for App Growth Week.

    I’ve scrolled through your landing page about App Growth Week and noticed you mention some sort of a quiz. Can you tell me what is it about? Should I prepare and check my knowledge about mobile marketing before the start of the event?

    There’s no need to prepare for App Growth Week in advance. We aim at equipping you with new insights during the event. The quiz is just an entertaining way to check these insights at the end of each day. And there will be prizes for the most active participants!

    Can you tell me more about App Growth Week schedule?

    As we mentioned, App Growth Week will take place on November 14-16. Each day of the week will be devoted to a certain mobile marketing domain: Growth, paid UA, Apple Search Ads, ASO and A/B Testing. And, of course, we can’t skip the AI topic, so expect lots of insights about leveraging artificial intelligence for mobile marketing! 

    Currently, we’re working hard on finalizing the schedule and will announce it as soon as it’s ready. 

    Where can I find more details about the App Growth Week agenda and schedule?

    The main source of information is this page. Our team does their best to update it as soon as there’s more news. We also recommend following us on social media and taking a look at our email newsletters as we mention all the recent updates here as well.

    Who are your speakers?

    Oh, we’ve got household names on our speaker list! We’ve got seasoned experts from MobileGroove, Google, App Radar, Singular, , SplitMetrics (of course), and others. The list of speakers is still updated (you can view it on the event’s page) but we can assure you all of them are super stars! 

    I’m a UA manager and only interested in the topics about user acquisition and Apple Search Ads. Can I skip other sessions and focus only on those that really speak to me?

    Sure, you’re free to attend the sessions you want! However, we must point out that one should not underestimate the connection between different mobile marketing domains. For instance, the interrelation between ASO and Apple Search Ads can help you unlock new app growth opportunities. We’ve talked about them before with our friends from App Radar.

    I’d love to keep tabs on the news about the event on social media. Can you tell me how to find you?

    Of course! Here are the links to our social media profiles:



    Twitter: @SplitMetrics

    We are going set up live streaming right into our social media accounts, so feel free to subscribe!

    You can also check upon the hashtag dedicated to the event: #AppGrowthWeek2023. We post all the news about App Growth Week under it.

    My company is interested in sponsoring/taking part in the event, whom should I reach out to?

    Please contact our Marketing Team at [email protected].

    Will you host another App Growth Week next year?

    Good question! However, the answer would be a spoiler, so we’d prefer to keep the intrigue for now. 

    The Bottom Line

    As a team, we’re absolutely thrilled about this event unifying all app marketing experts all around the world and will be happy to see you there too.

    While we are working out all the details about App Growth Week, we want to remind you that SplitMetrics is ready to answer any questions you may have. Don’t hesitate to get in touch and share your thoughts with us.

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    Anastasiya Starovoytova
    Anastasiya Starovoytova
    Content Manager
    Anastasiya is Content Manager at SplitMetrics. She lives and breathes writing and has a real feeling for app marketing and mobile growth.
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