Apple Search Ads and ASO Interrelation: How to Trigger App Growth

To help you learn how the duo of ASO and Apple Search Ads helps leading mobile-first companies uncover new app growth opportunities and ensure long-term success, watch the latest App Growth Point on the topic ASO + Apple Search Ads: How to Trigger App Growth with prominent experts on mobile marketing and growth. Watch the video and slides to get expert advice, eye-opening insights and actionable recommendations.


Thomas Kriebernegg, Manading Director and co-founder at App Radar – an ASO Tool that helps app developers and marketers to increase their visibility within the app stores. 

Ludmila Samal, Senior Account Executive at SplitMetrics with 3+ years of hands-on experience in Apple Search Ads, helping publishers grow with SplitMetrics Acquire.

Host: Lina Danilchik, Marketing & Communications Lead and the App Growth Talks Host at SplitMetrics.

Here are the topics covered:

  • Practical reasons why ASO and paid user acquisition should go hand in hand.
  • Mutual influence between Apple Search Ads and ASO.
  • Real-life examples of top app publishers successfully streamlined their Apple Search Ads & ASO strategies.
  • Ways to deal with traffic cannibalization between Apple Search Ads & ASO.
  • Next-gen technologies helping app leaders and mobile marketers unlock new growth opportunities.
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Lina Danilchik
Lina Danilchik
Content Marketing Lead & App Growth Evangelist at SplitMetrics
Lina is Content Marketing Lead at SplitMetrics. She provides mobile marketers with best practices and tips on app growth, ASO, user acquisition and Apple Search Ads. Lina is also the host of App Growth Talks.
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