Apple Search Ads and ASO Interrelation: How to Trigger App Growth

To help you learn how the duo of ASO and Apple Search Ads helps leading mobile-first companies uncover new app growth opportunities and ensure long-term success, watch the latest App Growth Point on the topic ASO + Apple Search Ads: How to Trigger App Growth with prominent experts on mobile marketing and growth. Watch the video and slides to get expert advice, eye-opening insights and actionable recommendations.


Thomas Kriebernegg, Manading Director and co-founder at App Radar – an ASO Tool that helps app developers and marketers to increase their visibility within the app stores. 

Ludmila Samal, Senior Account Executive at SplitMetrics with 3+ years of hands-on experience in Apple Search Ads, helping publishers grow with SplitMetrics Acquire (formerly SearchAdsHQ).

Host: Lina Danilchik, Marketing & Communications Lead and the App Growth Talks Host at SplitMetrics.

Here are the topics covered:

  • Practical reasons why ASO and paid user acquisition should go hand in hand.
  • Mutual influence between Apple Search Ads and ASO.
  • Real-life examples of top app publishers successfully streamlined their Apple Search Ads & ASO strategies.
  • Ways to deal with traffic cannibalization between Apple Search Ads & ASO.
  • Next-gen technologies helping app leaders and mobile marketers unlock new growth opportunities.
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