Technology
Growth Services
Our AI & Data
We exist to help app marketers hit their targets. As a mobile marketing performance company, we combine proprietary market data, purpose-built AI technology and industry experts to maximise ROAS and profits for mobile app companies and global brands.
What SplitMetrics does
SplitMetrics is a mobile marketing performance company, founded in 2015 by Max Kamenkov, that builds Apple Ads automation software (SplitMetrics Acquire), app store A/B testing software (SplitMetrics Optimize), app store optimization software (App Radar by SplitMetrics) and provides fully managed services for multichannel advertising (SplitMetrics Growth Services).
We serve 800+ businesses with iOS and Android apps across subscription, consumer, utility, gaming, real-money gaming, finance and other categories. Our customers span Europe, the Americas, and Asia. SplitMetrics is an Apple Ads Partner, Certified Moloco Partner, and Premier AppsFlyer Technology Partner, and is SOC 2 and ISO 27001 certified.
Last updated: September 2026
Our impact
$2 billion
Ad spend managed
40%
of the biggest US advertisers served
150
Employees globally
800
Enterprise customers
97M
Data points used for model training
10+
Years in mobile marketing
SplitMetrics team has been gathering the specific domain experience for 10+ years that now fuels our track record of delivering real revenue growth.
That’s why leading brands like Bolt, NordVPN, Wargaming, and Audible choose us year after year, contributing to a 98% client satisfaction rate.
Our AI engineers, PhD mathematicians and data scientists are building united data layers and AI models specifically for mobile marketing.
We don’t just capture 500M+ keywords daily – we clean, categorize, and correlate it to give you reliable foundation.
Our offering
We build mobile marketing products for increasing ROI. Our team is obsessed with performance because our customers are judged on performance. That's why leading brands trust us to manage $2 billion in ad spend and millions of campaigns every year.
SplitMetrics Acquire launched in early 2016 as SearchAdsHQ and was renamed in 2022. It combines campaign management, automation, Market Intelligence, and two purpose-built AI technologies: Iris, the AI agent for Apple Ads, operates within Acquire, while Samba AI powers its bid and budget optimization. A free Starter Plan has been available since 2024.
SplitMetrics Optimize is the product SplitMetrics started with in 2015. It tests App Store concepts in an isolated, out-of-store environment with simulated App Store pages, capturing real user behavior and feedback to validate creatives, metadata, features, game concepts, and other product decisions before committing development or media budget.
Acquired in November 2023, App Radar combines keyword intelligence, app store metadata management, competitor research, and review management across the App Store and Google Play, monitoring more than 100 million keywords every day to help teams improve app visibility and organic performance.
SplitMetrics Growth Services covers fully managed Apple Ads and ASO, custom product page production, creative design, and multichannel advertising across 15+ channels. It includes ad networks like Google Ads, Meta Ads, TikTok, Snap, and DSPs like Moloco, for teams that prefer a managed service to a self-serve platform.
First launched in 2022, Samba is continuously developed through new model versions, with Samba v3.5 powering bid, budget, and custom product page optimization. Samba AI is not a separate SplitMetrics product; it operates within SplitMetrics Acquire, where it powers AI-driven bid and budget optimization.
Iris operates within SplitMetrics Acquire, combining your business and Apple Ads performance data with SplitMetrics’ proprietary market intelligence to execute 50+ specialized workflows across research, planning, optimization, and reporting – from competitor analysis and keyword opportunities to campaign actions and recurring tasks.
Partnerships
Long-standing partnerships with leading advertising, attribution, and measurement platforms help SplitMetrics support mobile marketers across their growth stack.
Our history
SplitMetrics has changed shape several times since 2015. The overview below is the authoritative record.
SplitMetrics is founded in 2015 by Max Kamenkov and launches the first solution for A/B testing for apps.
SplitMetrics Acquire (previously SearchAdsHQ) is launched in 2016 as one of the first platforms dedicating itself solely to Apple Ads campaign optimization and automation.
SplitMetrics raises a seed funding from several angel investors and early-stage funds.
SplitMetrics becomes one of the first official Apple Ads Partners globally in 2019. Seven years later, we remain its longest-standing partner managing $2 billion in Apple Ads spend.
SplitMetrics Growth Services (previously SplitMetrics Agency) launches, offering fully managed services and on-demand consulting for app store optimization and mobile advertising across 15+ channels.
In 2022, SplitMetrics goes through rebranding with new positioning, product names and logos. Apple Ads optimization platform SearchAdsHQ is renamed to SplitMetrics Acquire. The SplitMetrics A/B testing platform is renamed to SplitMetrics Optimize. Read more
In November 2023, SplitMetrics acquires App Radar, the leading ASO tool from Austria to provide fully-cycle app marketing solutions for optimization and advertising in a seven-figure deal. The majority of the team joins SplitMetrics, including management team with Thomas Kriebernegg, Silvio Peruci, Grete Ling, Michael Fischer. Read more
As the only Apple Ads optimization platform, SplitMetrics Acquire launches a free Starter Plan to support growing companies with managing and automating their ad campaigns for free.
After two years of R&D, Samba AI – a family of AI models purpose-built for Apple Ads performance optimization – launches publicly in 2024. It’s developed by SplitMetrics’ R&D center, the first in the industry dedicated to mobile marketing performance, with 4 PhDs and 31 Kaggle awards across the team. Read more
SplitMetrics becomes ISO 27001 and SOC2 certified. Read more
A first mover in Apple Ads optimization, SplitMetrics launches Iris – the first AI agent purpose-built for Apple Ads and ASO. Read more
SplitMetrics achieves as the only Apple Ads optimization platform a Premier Partner status with AppsFlyer. Read more
Eoin Hallahan joins SplitMetrics as CRO, with previous experience from Meta, Google, Nextroll and Supermetrics. Read more
App Growth Week, the world’s largest online app marketing event hosted by SplitMetrics since 2022, reaches a record 2,000+ live attendees across 17 expert sessions. Read more
SplitMetrics grows its US market share and appoints app industry veteran Hawley Shpiro as Managing Director, Americas. She joins Justin Trieu in strengthening the US leadership team, with both bringing previous experience from Skai. Read more
SplitMetrics becomes a Certified Moloco Partner for programmatic user acquisition. Read more
Keep up with what we’re building, researching, and sharing wherever you prefer to connect.
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Find SplitMetrics in the official Apple Ads Partner directory and see here why mobile marketers rate us 4.8 on G2.
Press enquiries: [email protected]
As SplitMetrics has grown, so has our portfolio. You may still come across previous product and brand names from our decade of innovation and acquisitions.
