Playbooks & Guides

App Growth, Playbooks & Guides — 11 Jul 2023

How Users Behave on the App Stores: the App Store vs. Google Play

Decode user behavior on two biggest app marketplaces

All Downloads Articles

ASO, A/B Testing — 15 Mar 2023

A Practical Guide to Multi-Armed Bandit A/B Testing

9 min

App Growth — 14 Mar 2023

The Ultimate App Monetization Guide for Android & iOS apps in 2023

19 min

ASO — 20 Sep 2023

Google Play Store Short and Long App Description Guidelines

10 min

Search Ads — 2 Feb 2023

Best Mobile Measurement Partners in 2023

5 min

ASO, A/B Testing — 1 Feb 2023

SplitMetrics A/B Testing & Validation Framework to Win on the App Store

13 min

Apple Search Ads, Custom Product Pages — 31 Jan 2023

Custom Product Page Playbook

20 min

ASO — 20 Jan 2023

ASO Competitive Research & Analysis: a Step-by-Step Guide

13 min

ASO — 13 Jan 2023

Guide to App Store Screenshots in 2023: Sizes, Styles and ASO Best Practices

10 min

Apple Search Ads — 3 Jan 2023

The Apple Search Ads Performance Checklist to Boost Your Campaign Performance

7 min

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