Your AI partner for scalable ROAS optimization—Samba 2.5 is here
See what’s new
    • SplitMetrics Acquire
      SplitMetrics Acquire
      Automate and optimize Apple Search Ads campaigns at scale
    • SplitMetrics Optimize
      SplitMetrics Optimize
      Run mobile A/B tests, validate hypothesis, launch games and apps
    • App Radar by SplitMetrics
      App Radar by SplitMetrics
      Improve ASO, drive organic installs, elevate app store performance
    • SplitMetrics Intelligence
      SplitMetrics Intelligence
      Unlock 10x marketing efficiency with AI-powered solutions
    Create a free SplitMetrics Acquire account
    Optimize & automate Apple Search Ads
    SplitMetrics’ Apple Search Ads Benchmark Dashboard
    Data-driven insights to fuel innovation and growth
  • Pricing
    • Ultimate App Growth Suite
    • App Store Optimization Turnkey
    • Fully-Managed Apple Search Ads
    Explore all our services
  • Cases
    • About
    • Partners
    • Careers
    • Legal
    • SplitMetrics Acquire
    • SplitMetrics Optimize
    • App Radar by SplitMetrics
SplitMetrics App Growth Blog
  • ASO
  • Apple Ads
  • A/B Testing
  • App Growth
  • CPP
  • Product Updates
  • Search
    Search
Book a Demo Start for Free
    • SplitMetrics Acquire
      SplitMetrics Acquire
      Automate and optimize Apple Search Ads campaigns at scale
    • SplitMetrics Optimize
      SplitMetrics Optimize
      Run mobile A/B tests, validate hypothesis, launch games and apps
    • App Radar by SplitMetrics
      App Radar by SplitMetrics
      Improve ASO, drive organic installs, elevate app store performance
    • SplitMetrics Intelligence
      SplitMetrics Intelligence
      Unlock 10x marketing efficiency with AI-powered solutions
    Create a free SplitMetrics Acquire account
    Optimize & automate Apple Search Ads
    SplitMetrics’ Apple Search Ads Benchmark Dashboard
    Data-driven insights to fuel innovation and growth
  • Pricing
    • Ultimate App Growth Suite
    • App Store Optimization Turnkey
    • Fully-Managed Apple Search Ads
    Explore all our services
  • Cases
    • About
    • Partners
    • Careers
    • Legal
Book a Demo Start for Free
    • SplitMetrics Acquire
    • SplitMetrics Optimize
    • App Radar by SplitMetrics
Main

Playbooks & Guides

ASO, Playbooks & Guides  — 30 Jul 2024
ASO Benchmarks & Mobile Trends Report 2024
Most Popular

Sorry. No data so far.

All Downloads Articles
  • Article
    App Growth
    Mobile App Marketing in 2024: Tools, Insights and Tips
    22 Oct 2024
  • Article
    ASO, Apple Ads, A/B Testing, Custom Product Pages
    The Ultimate Seasonality Guide for User Acquisition on the App Store
    30 Oct 2023
  • Article
    ASO, A/B Testing
    A Practical Guide to Multi-Armed Bandit A/B Testing
    15 Mar 2023
  • Article
    App Growth
    The Ultimate App Monetization Guide for Android & iOS apps in 2023
    14 Mar 2023
  • Article
    ASO
    Google Play Store App Description Guidelines: Short & Long
    28 Mar 2024
  • Article
    Apple Ads
    Best Mobile Measurement Partners in 2024
    2 Feb 2023
  • Article
    ASO, A/B Testing
    SplitMetrics A/B Testing & Validation Framework to Win on the App Store
    1 Feb 2023
  • Article
    ASO
    ASO Competitive Research & Analysis: a Step-by-Step Guide
    20 Jan 2023
  • Article
    Apple Ads
    10+1 Apple Search Ads Best Practices: Ultimate Guide
    28 Apr 2025
  • Article
    Apple Ads
    10 Tip-Checklist for Flawless Apple Search Ads Holiday Campaign
    28 Oct 2022
  • Article
    ASO, Apple Ads
    Guide to Mobile App Engagement Strategies across Apps Life Сycle
    12 Feb 2021
  • Article
    Apple Ads
    Ultimate Guide to Tools for Successful Work with Apple Search Ads
    28 Jul 2020
  • Videos
    Interviews, video success stories and more
  • Podcasts
    Listen and learn from the best with our podcasts
  • Downloads
    Download insightful reports, guides and checklists
  • Presentations
    Use & share actionable insights with our presentations
SplitMetrics
Topics
  • ASO
  • Apple Ads
  • A/B Testing
  • App Growth
  • Custom Product Pages
  • Product Updates
Reports and Benchmarks
  • Interactive Benchmark Dashboard
  • Product Page Benchmarks Report
  • Apple Search Ads Report
  • State of AI in Mobile Marketing
  • ASO Benchmarks 2023
  • ASO Benchmarks 2024
  • Finance Apps Benchmarks
  • Lifestyle Apps Benchmarks
Resources
  • Apple Search Ads Guide
  • App Growth Lab Academy
  • Keyword Popularity Checker
  • Glossary
Products
  • SplitMetrics Acquire
  • SplitMetrics Optimize
  • SplitMetrics AI
  • App Radar by SplitMetrics
  • SplitMetrics Agency
  • Case Studies
  • Request a Demo
Solutions
  • Apple Search Ads Automation
  • Apple Search Ads Insights
  • Game Concept Validation
  • Mobile App Testing
  • Acquisition Optimization
Company
  • About Us
  • Contacts
  • Pricing
  • Careers
  • Partners
  • Security
Search Ads Partner
  • Terms
  • Privacy
  • GDPR
  • CCPA
Copyright © 2025 SplitMetrics