Real-Money Gaming

Turn Live Events Spikes into Profitable First-Time Deposits

User acquisition tools built for real-time, event-driven betting and sports – to convert non-branded traffic into FTDs and to maximize customer LTV.

Show me how Get a demo
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits

The stack that powers profitable RMG apps growth

SplitMetrics provides RMG teams with visibility across key stages of the user journey for Apple Ads, organic insights and live market intelligence.

We partner with leading sportsbooks and iGaming teams. We know the levers that move FTDs – by state, by weekend, by hour

Before SplitMetrics

“Brand converts; generic won’t pay back fast enough”

With SplitMetrics

Scale non-brand campaigns with Apple Ads

Uncover profitable generics with keyword expansion and discovery automations, create tailored custom product pages, and auto-optimize for FTD/CPA targets so non-brand spend scales with discipline.

Before SplitMetrics

“Seasonality moves faster than our bidding and budgets”

With SplitMetrics

Make market intelligence work 24/7

Monitor any competitor, ad spend, strategies, market and shifts with real-time, actionable insights.

Before SplitMetrics

“We can’t plan, map, and rotate custom product pages fast enough”

With SplitMetrics

All custom product pages intelligence your campaigns need

Combine custom product pages research, testing, and automation by markets and target keywords to always find the winning versions.

Before SplitMetrics

“We scale late and miss peak Sunday FTDs”

With SplitMetrics

Optimize with real-time data and budget control

Turn live Apple Ads data into automatic AI adjustments to scale budgets on target and reserve funds for peak conversion windows.

The SplitMetrics RMG ecosystem: Market Intelligence, Apple Ads, ASO, A/B testing – aligned

Manage Apple Ads
Turn Live Events Spikes into Profitable First-Time Deposits

SplitMetrics Acquire

Apple Ads built for RMG apps

Automation for hour-of-day pacing, custom product pages rotation, and non-brand scaling with keyword expansion.

Protect weekend budgets and focus spend on the right goals

Custom product pages intelligence for any event, campaign or testing scenario

Fast storefront switching & campaign duplication for first-to-market state launches

Turn Live Events Spikes into Profitable First-Time Deposits

Fueled by 98% satisfaction rate among enterprise-grade clients

Discover Acquire
Turn Live Events Spikes into Profitable First-Time Deposits

App Radar by SplitMetrics

Own organic visibility in RMG category

Drive non-paid installs with keyword optimization, competitor tracking, with workflows tuned to weekly sports cycles and event peaks.

Discover gaps across different keywords (leagues, teams, matchups, and state terms)

Track rank shifts as seasonality spikes

Keep store copy with data-backed keyword and metadata planning

Turn Live Events Spikes into Profitable First-Time Deposits

Join 700+ app businesses growing organically

Discover App Radar
Turn Live Events Spikes into Profitable First-Time Deposits

Agentic AI

Real-time RMG intelligence

Your AI agent for Apple Ads & ASO — spot brand bidders, expand high-value generics with geo-specific suggestions, and get ROI-backed actions (in Slack) in seconds.

Instantly see who’s bidding on your terms and where to strike next

Discover missed keywords with geo-specific recommendations and suggested CPTs

Benchmark custom product pages strategy and creative patterns

Turn Live Events Spikes into Profitable First-Time Deposits

Under 1 minute from question to a ready-to-act answer

Discover Iris
Turn Live Events Spikes into Profitable First-Time Deposits

SplitMetrics Optimize

A/B tests for RMG conversions

Safely A/B test product-page creatives and metadata to find out what moves conversions, without risking existing rankings.

Pre-launch and live tests of icons, screenshots, videos, and messages

See conversion signals from real users to back decisions

Use web-to-app emulations to capture seasonal traffic

Discover Optimize
Why RMG Apps Choose SplitMetrics

Why RMG Apps Choose SplitMetrics

Drive your mobile app business from pre-launch to scaling and increase your own expertise with a skilled & technology-driven extension to your team providing a transparent and incremental growth.

Grow your app with us

Brand + Generic ROI

Protect brand; scale profitable generics to FTD/CPA targets.

Event-Aware Automation

Budgets and custom product pages adjust to live sports windows.

Proven at Scale

Trusted by leading sportsbooks and iGaming teams across markets.

Built for RMG

Role controls, duplicate campaigns and switch storefronts fast for new states.

Top app & game publishers trust SplitMetrics

Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits
Turn Live Events Spikes into Profitable First-Time Deposits

Book a personalized session to see why SplitMetrics is #1 choice of RMG apps

Talk to an RMG market expert

Ask us anything about RMG apps

Why is SplitMetrics a good choice for RMG apps?
SplitMetrics is built for event-driven, state-by-state growth: easy campaign management, rapid campaign duplication, custom product pages scheduling, and storefront switching that keep you competitive through weekend surges and new-state launches.
Can SplitMetrics Acquire track custom metrics and optimize toward them?
Yes, with SplitMetrics Acquire you can optimize FTD, CPA, D3/D7 ROAS, LTV, re-download filters, and more; condition-based rules and keyword expansion then adjust bids/budgets to those targets.
Which channels do you help with?
SplitMetrics has the most extensive experience and expertise in Apple Ads. Additionally, our team also works actively with Google App Campaigns, Meta, and TikTok to reflect how RMG allocates spend across paid channels.
Can you handle seasonality and weekend pacing?
Yes – hour-of-day reporting and rules pace budgets by state/event, preventing Saturday over-spend and preserving funds for peak Sunday conversions.
Can custom product pages testing be automated?
Our custom product pages scheduler plans, rotates, and promotes variants (by state, weekend, or promo) so you can ship learnings on time.
Will this help us acquire more first-time deposits?
Yes, brand protection plus disciplined non-brand scaling, real-time pacing, and custom product pages alignment drive incremental FTDs at target CPA/ROAS.