SplitMetrics vs Asapty

Looking for superior Apple Ads performance?

SplitMetrics offers AI bidding, deeper market intelligence, custom product page experimentation, and a full services team. If you are choosing where to run Apple Ads as a serious channel, start on the platform built to scale.
Apple Ads Partner Google Partner G2 Stars Rating
babbel
skyscanner
wooga
italki
sybo
glovo
flo
bpmobile
rakutenviber
wargaming
freenow
exness

Real outcomes teams see with SplitMetrics

+55%
average revenue increase on AI ROAS strategies
$2B+
in Apple Ads spend managed across customers
90%
client retention, year over year
98%
customer satisfaction rate

What sets SplitMetrics apart

Asapty covers the basics of campaign management. SplitMetrics adds the AI, market intelligence, experimentation, and services that grow the channel. Every row is verifiable in a live demo.

Key capabilities

Asapty
SplitMetrics
Apple Ads partner
Optimization & AI
AI bid & budget optimization
Portfolio-level AI for CPA, ROAS, CPI, and custom goals
AI agent
Iris - market research and campaign optimization
Bid forecasting
Dedicated AI bid simulator and forecasting workflows
Optimization methods
SKAG-focused, dependent on CPA Cap
Semantic, SKAG, and multi-placement
Automation rules
Limited bid & budget rules
300+ enterprise automation scenarios
Market intelligence & data
Share of Voice
Limited auction insights
Advanced SOV, refreshed every 6 hours
Additional Search Results placement SOV
Yes - unique data SplitMetrics calculates
Search tab / Today tab SOV
Supported
Keyword intelligence
Limited research tools
6M+ keywords across Apple Ads, ASO, competitor, and AI data
Hourly / granular reporting
Enterprise reporting granularity
CRO, ASO & creative
Custom product page experimentation
Advanced testing, scheduling, Bayesian methodology
Out-of-store creative testing
Supported through SplitMetrics Optimize
ASO platform
Limited insights only
Full ASO capabilities through App Radar
Automated keyword expansion
Available via keyword expansion strategies
Integrations & analytics
MMP integrations
5 MMPs
10 MMPs - AppsFlyer Premier Partner
BI integrations
Manual exports
No-code BI integrations and mature analytics workflows
Full-funnel analytics
Via MMP, accuracy not guaranteed
Enterprise-grade reporting and analytics
Managed services
Apple Ads management
Entry-level, SKAG strategies only
Dedicated Agency team, enterprise operational scale
ASO management
Full-service ASO management
Multi-channel UA
Meta, Google, TikTok, programmatic (10+ channels)
Creative & motion design
Dedicated in-house creative studio

Why SplitMetrics is the platform you grow into

Getting started is simple, and most teams are fully operational in about two weeks. Here is what you get when you choose SplitMetrics over Asapty.

Maturity

SplitMetrics ships new capabilities every month or two, keeping pace as Apple Ads evolves. Asapty updates less often.

Partnership

An official Apple Ads Partner since 2019, one of a small group worldwide, with $2B+in managed spend. A status few vendors hold.

Intelligence

Portfolio-level AI bidding for CPA, ROAS, CPI, and custom goals, plus Iris, an AI research agent. Built for teams scaling seriously.

Breadth

Apple Ads, ASO via App Radar, custom product page testing, creative, and managed UA across 10+ channels. Asapty is primarily focused on Apple Ads.

See it for yourself — a hands-on look at the most complete Apple Ads optimization platform.

How successful apps migrate from competitor tools to SplitMetrics

01
Connect your Apple Ads account in a few clicks
02
Test on one campaign group, or switch fully
03
Our team moves your existing setup with you

Mobile App Marketers Trust SplitMetrics for App Growth

SplitMetrics distinguishes itself through both product quality and ease of use. Compared with other vendors we've worked with, its reporting capabilities and period-over-period comparisons are significantly more intuitive, enabling faster analysis and decision-making. Combined with App Intelligence and competitor insights such as estimated advertising spend, the platform provides a level of market visibility that has become an important part of our optimization process.
Amish Zinzuwadia
Digital Marketing Specialist at Skyscanner
SplitMetrics made the management of Apple Ads much simpler and more efficient for our company. Earlier, managing these campaigns was challenging and required significant bandwidth. With SplitMetrics, we leveraged automation to manage larger budgets with the same team. We're now operating more efficiently without compromising performance.
Ravindra Kumar
Associate Director at SplashLearn
Highly rated by customers and market analysts
While evaluating available vendors, SplitMetrics offered the most advanced feature set and extensive support on the market.
Samra Žuga
Senior Performance Marketing Specialist at Bolt
Start running Apple Ads on the right platform
Test the most performance-driven platform before you commit.

Questions to ask while evaluating Asapty and SplitMetrics