Looking for superior Apple Ads features? Choose SplitMetrics over Asapty

SplitMetrics has portfolio-level AI bid and budget optimization, an AI research agent (Iris), custom product page experimentation, and market intelligence with Share of Voice refreshed every six hours. Asapty is a lighter, SKAG-focused tool without AI optimization. SplitMetrics is also an official Apple Ads Partner since 2019, with $2B+ in managed spend behind the platform.

A lower sticker price can cost more in practice if the tool cannot scale, has not shipped new features in years, and offers limited support. SplitMetrics is built for teams with any spend, with AI optimization, deeper data, and a Customer Success team behind every account. The right question is not what the tool costs - it is what an under-supported channel costs you.

Yes. SplitMetrics supports SKAG alongside modern semantic and placement-based approaches, so you are not locked into one method as the channel evolves. You can keep what works today and add approaches as you scale.

SplitMetrics runs portfolio-level AI bid and budget optimization for CPA, ROAS, CPI, and custom goals, and Iris, an AI agent for market research and optimization. Asapty does not offer AI optimization or an AI agent.

Asapty's optimization leans heavily on CPA Cap, which Apple is set to deprecate. If you build on a tool tied to a single Apple control, your strategy breaks when that control goes away. SplitMetrics optimizes across CPA, ROAS, CPI, and custom goals with multiple methods, so your strategy keeps working through Apple's changes.

About two weeks to be fully operational, with first improvements often visible in the first days. Your dedicated CSM handles API setup, account structure, and first optimization - whether you are starting fresh or coming from another tool.

Yes. If you are already running Apple Ads, SplitMetrics imports your existing campaigns and account history cleanly and stores history going forward, so you can compare against past seasonal patterns from day one. Starting fresh works just as smoothly.

A dedicated CSM and a global Customer Success and Tech Support team with deep Apple Ads and UA experience. Our 90% year-over-year retention reflects that support. We recommend you verify any vendor's support coverage and availability before you commit.

Yes. SplitMetrics offers fully-managed Apple Ads alongside the platform, run by senior UA experts using the same tools we built. We also cover ASO and 10+ other channels including Meta, Google, TikTok, and programmatic - none of which Asapty offers.