Adjust and SplitMetrics integration

Connect Adjust to SplitMetrics to see which keywords drive purchases, subscriptions, and other high-value events. Optimize spend for revenue instead of guesswork, and scale with a clearer view of what drives growth.

See how it works

Connect Adjust to SplitMetrics and sync post-install events within an hour.

Skip the manual reporting and see the full user journey. Find out which keywords drive revenue, then scale your Apple Ads based on real ROAS, not just CPI.

How it works

Simple Setup. Full-Funnel Visibility.

Connect Adjust account

Log in to Adjust and go to Campaign Lab > Partners to add SplitMetrics Acquire. Paste your SplitMetrics Client ID to create a secure, read-only connection. No developer support. No SDK changes.

Share your revenue and ad revenue events

Enable in-app revenue sharing in Adjust to send mobile measurement partner data to SplitMetrics, and connect Ad Revenue data for a full monetization view. Then map the post-install events that matter most (trials, deposits, subscriptions) so they can be tracked at the keyword level.

Start optimizing with full-funnel data

Your performance data starts appearing in SplitMetrics within an hour. You can also share up to 12 months of historical data with our team for added context. Historical data is integrated within 1 to 3 days, so AI Bid Optimization can start scaling based on ROAS from day one.

Why Adjust integration

You'll have immediate access to:

A single source of truth across every channel

As a mobile measurement partner (MMP), Adjust connects the dots across mobile apps, mobile web, desktop, CTV, and PC/console, giving you independent measurement without self-attribution bias from ad networks.

Behavioral and financial signals beyond the install

Track impressions, clicks, installs, session lengths, DAU/MAU, custom in-app events, real-time ROAS, LTV, subscription renewals, ad revenue, and SKAN/ATT privacy signals in one place.

Tools that help you move faster and dig deeper

Query your data in plain English with Adjust's AI Growth Copilot, run incrementality tests to measure true ad lift, and access unlimited raw data for custom BI models.

Built for high-velocity app verticals

Adjust serves apps across Gaming, E-commerce, Fintech, iGaming, Entertainment, Social, and Utilities, wherever performance marketing moves fast and accurate measurement matters.

Getting started

Simple Setup. Clear Requirements. No Code.

Here’s what you need to get the integration live quickly, safely, and without developer support.

Active Apple Ads Account with at least one active or paused campaign.

SplitMetrics Client ID from the Acquire dashboard, added to Adjust Campaign Lab.

Adjust account permissions for Campaign Lab > Partners to activate the SplitMetrics integration.

Defined post-install events ready for mapping (trials, purchases, deposits) so they can be tracked at the keyword level.

In-app revenue mapping for any revenue-generating events you want to track in Adjust.

Read-only access is all SplitMetrics needs, so your existing tracking setup, SDKs, and attribution logic stay untouched.

Frequently
asked questions

Do I need Adjust to use SplitMetrics Acquire?

No, you don't. You can use SplitMetrics Acquire with native Apple Ads data only, or connect your internal BI system instead. But for full-funnel optimization with revenue and ROAS tracked at the keyword level, connecting a mobile measurement partner (MMP) like Adjust is the strongest setup.

Will connecting SplitMetrics disrupt my current Adjust tracking?

No, it won't. SplitMetrics uses a secure, read-only connection that runs in the background. It doesn't interfere with your Adjust setup, SDKs, or other integrations, so it runs safely alongside your existing tools.

How do I activate the SplitMetrics Acquire integration in Adjust?

Log in to Adjust, go to Campaign Lab > Partners, click + New Partner, and search for SplitMetrics Acquire. Select your app and enter your SplitMetrics Client ID to enable data sharing.

What is “Untimed Clicks Priority,” and why does it matter?

By default, Adjust may lower the priority of standard Apple Ads payloads, which can cause attribution discrepancies. To keep attribution accurate, set it to "Keep untimed engagements at their original priority" in your Adjust Apple partner settings.

Can I track revenue and optimize for ROAS with this integration?

Yes, you can. In Adjust, select the In-app revenue checkbox to share purchase data with SplitMetrics. Then map your revenue-driving events in the Map your events section so they can be tracked at the keyword level.

Does this integration support view-through attribution?

Yes, it does. In Adjust, you can enable view-through attribution in your AppView attribution settings by turning on Device matching with a 24-hour window. Installs are then credited when someone sees an ad but doesn't tap it.

Why don’t I see my Adjust events in SplitMetrics right away?

After completing the setup in Adjust, you also need to create Custom Conversions in SplitMetrics Acquire for those events. The partner event names in Adjust must match exactly the names used in your SplitMetrics Custom Conversions.

How long does the integration take, and how quickly will data show up?

Setup is no-code and usually takes 10 to 30 minutes. Once connected, new events and attribution data typically appear in your SplitMetrics dashboard within an hour.

Can I import historical Adjust performance data?

Yes, you can. You can share up to 12 months of historical data exported from Adjust with our integration team. The process usually takes 1 to 3 days and gives the AI the performance baseline it needs to start optimizing from day one.

Adjust and SplitMetrics integration