Iris, the AI Agent for Apple Ads optimization is now available in SplitMetrics Acquire.
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SplitMetrics vs AppTweak

Looking for a superior Apple Ads automation and ASO platform? Choose SplitMetrics over AppTweak

SplitMetrics offers revenue-driven Apple Ads automation, an AI agent that explains what to fix, a complete ASO toolkit, and A/B testing for icons, screenshots, and product pages. If Apple Ads is a serious channel for you, run it on the platform built to scale.
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Apple Ads Partner Google Partner G2 Stars Rating
babbel
skyscanner
wooga
italki
sybo
glovo
flo
bpmobile
rakutenviber
wargaming
freenow
exness

Real outcomes teams see with SplitMetrics

+55%
average revenue increase on AI ROAS strategies
$2B+
in Apple Ads spend managed across customers
50+ hours
of manual work saved per storefront, every month
10M+
bid changes automated every month

Why SplitMetrics is the platform you grow into

Getting started is simple, and most teams are fully operational in about two weeks. Here is what you get when you choose SplitMetrics over AppTweak.

Automation

SplitMetrics Acquire brings 10+ years of Apple Ads experience, with machine-learning bidding across 25M keywords in real time. AppTweak started doing Apple Ads three years ago, with limited automation to scale on.

AI agent

Iris works from your full account history plus live market intelligence, so its recommendations reflect your actual performance. AppTweak's Ad Agent sees 30 days of history and no market data.

ASO coverage

App Radar covers the ASO work teams do every day - keyword research and tracking, metadata optimization, competitor and market intelligence. AppTweak is strong here too; you lose nothing on ASO by switching.

Experimentation

SplitMetrics A/B tests custom product pages against live Apple Ads traffic, and icons, screenshots, and videos through Optimize - pre-launch and in-market, with statistically valid results. AppTweak monitors competitors' creatives; it does not run experiments.

What sets SplitMetrics apart from AppTweak

AppTweak is strong on core ASO and keyword research. The gap shows up when you scale Apple Ads: automation depth, optimization toward revenue, and testing what converts. Ask us to show you how each feature works - it takes only one demo call.

Feature
comparison

AppTweak
SplitMetrics
Apple Ads management & automation
Apple Ads experience
3 years
10+ years, 1.6M campaigns managed
Certified Apple Ads Partner
Automated bidding
Limited
ML-based, 360K+ automatic bid changes daily
Scaling user acquisition
Limited focus
Keyword mining plus ML bid and budget automation
Automation time saved
Limited automations available
50+ hours saved per storefront, per month
Near real-time data
Not documented
Hourly data granularity
SKAG management
Not documented
BI integrations
Not documented
Dedicated integration team for any BI system
AI agent: Iris vs AppTweak's Ad Agent
Historical data
30 days
Unlimited
Market intelligence data
Recommendation quality
Generic, not tied to account performance
Based on your current performance and best practices
Custom product page analysis
Prompt templates library
Benchmarks
ASO & creative
Creative and metadata testing
Monitors competitors' creatives and benchmarks
A/B testing via Optimize - icons, screenshots, videos, descriptions
Custom product page testing
Tested against live Apple Ads traffic
Conversion rate optimization
Benchmarks and metadata insights
Product page testing, benchmark reports, dedicated ASO agency
Keyword research
Strong suite, 12+ suggestion tools
Keyword research, tracking, and gap analysis via App Radar
Benchmarks and trends
Category benchmarks
Proprietary benchmarks from 50K+ experiments
Managed services and studio
Self-serve only
End-to-end agency plus in-house creative studio
A note on vendor comparisons: capabilities change over time, and both AppTweak and SplitMetrics are strong platforms. Always verify any vendor's claims about itself or a competitor in a live demo of both platforms before deciding.

See it for yourself - a hands-on tour of the best Apple Ads automation platform.

How successful apps migrate from competitor tools to SplitMetrics

01
Connect your Apple Ads account in a few clicks
02
Test on one campaign group, or switch fully
03
Our team moves your existing setup with you
Babbel scales Apple Ads with SplitMetrics Acquire
“I’ve found SplitMetrics Acquire to be the most user-friendly and reliable tool to manage Apple Ads campaigns, save time and enhance the whole process via elaborate automation rules. The SplitMetrics Acquire team listen attentively to feedback and continuously improve the product to stay on the cutting edge.”
Sylvain Gauchet
Sylvain Gauchet
Senior Manager, Growth & Mobile Marketing at Babbel
AutoTrader: Cut CPI by 25% with automation rules
“Once we’ve onboarded SplitMetrics Acquire, what’s been very clear for me is that it has been an extra pair of hands to support the optimization of those campaigns and I just don’t have the time to do that any other way”
Paul Davey
Senior Mobile Marketing Manager at Auto Trader UK
Bolt: Accelerated growth across new and current markets with SplitMetrics Acquire
“Keyword Expansion Strategies helped us spot new opportunities in both new and existing markets. The feature makes it easier to grow with keywords that really matter. Thanks to it, we can focus more on campaign strategy.”
Samra Zuga
Senior Performance Marketing Specialist at Bolt
Start running Apple Ads on the right platform
Test the most performance-driven platform in the market.
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Questions to ask while evaluating AppTweak and SplitMetrics