500M+
keywords tracked every 24 hours.
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With 4M apps tracked globally, SplitMetrics Acquire decodes your competitors’ Apple Ads budgets, keywords, Share of Voice, custom product pages and more in real time.
keywords tracked every 24 hours.
data signals processed every day.
Apple Ads performance data analysed.
Share of Voice, unique on the market.
Interactive demo
Click through our intuitive platform to see how easy it is to track competitor activity across Apple Ads, from their keyword strategy to Share of Voice for all placements.
Product capabilities
SplitMetrics Acquire scans the entire App Store 24/7 and stores data about Apple Ads – like how your competitors perform and which keywords they bid on.
App Intelligence
Analyze any app’s performance with access to paid and organic keyword data, Share of Voice (SoV) and storefront-level insights to see where your app stands against the competition.
Understand competitors’ expansion strategy
Track total budget, active countries and spend distribution by storefront.
Find which keywords bring them the most impact
See all active market keywords, with search popularity, SoV, CPPs, top bidders, rankings and other insights.
Spot and activate missing keywords in one click
Filter, sort and organize, then instantly export or transfer competitors’ keywords to your account.
Keyword Intelligence
Get new, high-value keywords for your Apple Ads campaigns. Analyze your own or multiple competitor apps to uncover terms that boost your visibility and performance.
Choose from 3 mining strategies
Get recommendations for your app, for any competitor’s app or based on your search term.
See complete intelligence on every keyword
Search volume, popularity, Share of Voice, top competitors, ASO data, relevance and more.
Get only new keywords
The tool filters out anything already in your account, so you can export or add without duplicates.
CPP Intelligence
The CPP Intelligence tool reveals how competitors structure their custom product pages, which keywords they target and what drives their visibility – so you can optimize your own strategy.
Reveal all competitor CPPs
Search by competitor app, keyword or category to compare custom and default product pages with your own.
Find which CPPs drive performance
See impression share, keyword distribution, Share of Voice, CPP lifespan and other metrics.
Understand the semantic core
See every keyword tied to a CPP with complete keyword intelligence.
Keyword Gap
The Keyword Gap tool uses semantic analysis to compare your app with multiple competitors and reveal the search terms your competitors target but you don’t.
Compare competitor keyword strategies
Analyze shared, missing and unique search terms across your app and up to 3 competitors at once.
Assess keyword potential
Compare search popularity, Share of Voice, organic rank, impression volume to find high-value search terms.
Build better campaigns faster
Filter, select and export new relevant keywords for a quicker campaign and ad group creation.
Display Ad Placements
Discover whether your competitors are investing in Today tab, Search tab or product page campaigns. Find placements with less competition or more potential, then decide where to put your budget next.
Understand competitor strategies
See where competitors advertise by placement, category and region and whether their focus changes over time.
Prioritise placements with the most potential
Use Share of Voice insights to see where more spend can make an impact.
Launch campaigns in a click
Create Today tab, Search tab or product page campaigns right from the dashboard.
Industry Benchmarks
Compare your Apple Ads performance against market benchmarks powered by insights from 1.6M+ active campaigns. Analyze key KPIs across categories, storefronts and ad placements.
See how your campaigns hold up
Analyze TTR, CVR, CPT, CPA and CPM against industry averages and top-performing apps.
Discover top-performing markets
Compare the Top 5 regions and categories to understand where the strongest results are achieved.
Narrow down your analysis
Filter data by metric, category, storefront, placement and timeframe, then explore performance trends.
Global success stories
“While evaluating available vendors, SplitMetrics offered the most advanced feature set and extensive support on the market.”
+158%
increase in installs with SplitMetrics Acquire
+38%
increase in average daily new customers
“The CS and Support team are best in class, with quick response times and a proactive approach. They are always available to assist with platform-related questions and provide valuable insights to support our growth.
Find answers to the questions mobile UA teams ask us most about competing on Apple Ads.
Book time with the team that delivers +25% revenue growth for Fortune 100 brands.