-54%
lower costs within a week for a finance app
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Let Samba AI combine your historical campaign performance with live market intelligence built on over $2B in Apple Ads spend to optimize toward your portfolio goals – maximizing ROAS while lowering acquisition costs.
lower costs within a week for a finance app
average revenue increase in a week
increase in sign ups for a productivity app
working hours saved in a quarter
Interactive demo
Click through SplitMetrics Acquire platform below to see how easy it is to setup AI optimization aligned with your marketing targets.
SplitMetrics Intelligence
Samba AI is our own suite of AI models designed for marketing performance optimization, powering every decision within SplitMetrics Acquire. Unlike general AI, it forecasts performance, changes bids, and reallocates budget in real time – making 10x more decisions than a human, on 97M+ data points a day.
Our AI Vision explains how winning on Apple Ads is not an automation problem that general LLMs can solve but a prediction problem suited for purpose-built models only.
Apple Ads data points processed daily
By using the largest dataset on the market, Samba AI solves bid and budget allocation across the entire Apple Ads portfolio, instead of independently at keyword level.
years of App Store intelligence and research
Known pioneers in the industry, SplitMetrics team has been specialized on apps since 2015. Our models are built by app marketers for app marketers.
predictive signals proven to impact performance
SplitMetrics’ R&D team has found over 60 engineered signals proven to increase conversions, implemented in every Samba AI forecast.
Product capabilities
Trained on the industry’s most complete Apple Ads campaign data, SplitMetrics Acquire is the only product combining portfolio-level bid and budget optimization. So you get more conversions from the same budget than with other platforms.
AI Bid Optimization
AI Bid Optimization adjusts bids with your keyword portfolio, performance and live market signals. Run complex campaigns for multiple apps and geos while AI handles the daily bid changes.
Optimize your whole portfolio
AI adjusts bids across every keyword in your campaigns toward one goal. No need to adjust keywords one by one.
Bid toward your business goals
Optimize campaigns for CPA, CPI, ROAS, Cohort ROAS, Share of Voice and your own custom and BI metrics.
Control every AI decision
Set bid guardrails, get alerted when the limit is capping performance and trace every change in Change History.
AI Budget Allocation
AI Budget Allocation helps you manage multiple campaigns without manually moving budgets every day. It adjusts spend based on predicted performance while keeping budgets and goals in check.
Manage budgets at scale
Set one Shared Daily Budget and let AI distribute spend across campaigns based on their predicted performance.
Scale conversions, not impressions
Run AI Budget Allocation on CPA, CPI, ROAS and Cohort ROAS strategies to manage budgets.
Automate bids and budgets together
AI Budget Allocation and AI Bid Optimization supercharge each other for even better performance.
AI Bid Simulator
See the impact of a bid increase or decrease before making changes. As the only AI Bid Simulator for Apple Ads, the tool models different CPT scenarios to forecast potential outcomes.
Know impact before you bid
Compare CPT bid scenarios and their expected impact on conversions, CPA, CPI, ROAS or Impression Share.
Powered by Samba
The same AI that optimizes live bids and budgets across $2B+ in managed ad spend with proven accuracy.
Move from simulation to optimization
Apply the winning bid scenario in one click or create an AI Bid Optimization strategy.
AI Decision Transparency
See exactly how Samba AI optimizes your Apple Ads campaigns. Monitor progress toward your goals, understand why every bid is adjusted and track every change from a single workspace.
See the reasoning behind decisions
Understand why AI adjusts bids and budgets based on your goals and campaign data.
Prove AI’s impact to procurement
The Optimization Hub shows conversions, revenue, time and money saved from automatons over the last 30 days.
Trace every change
Change History logs every bid, budget and keyword update, showing when, why and who did it.
Automation Rules
Automation Rules take repetitive campaign management off your hands. Optimize bids, keywords, budgets and campaign actions automatically, with custom workflows.
Build any workflow, your way
Set your own conditions, triggers and schedules, or start from 200+ templates and tweak it to fit your team.
Automate beyond bids and budgets
Pause or enable, boost impressions, move search terms, negate irrelevant ones or get alerted on spikes and drops.
Stay in control
Monitor Automation Score, review rule activity and manage every automation from a single place.
Global success stories
“The automated bidding feature has saved me a significant amount of time, and the platform delivers competitor insights that I haven’t found elsewhere. Since switching from manual campaign management, we’ve seen a noticeable increase in revenue. Additionally, their representatives and customer service have been excellent.”
+158%
increase in installs with AI Bid Optimization
+38%
increase in average daily new customers with Samba AI
“What I like best about SplitMetrics Acquire is how much time it saves our team, especially when it comes to scaling our ASA campaigns. The automation and smart bid rules are a total game changer and we’ve been able to automate a huge amount of the routine, daily optimisation work, which allows specialists to focus on high-level strategy and creative testing.”
Find answers to the questions we hear most about AI Bid & Budget Optimization for Apple Ads.
Book time with the team that delivers +25% revenue growth for Fortune 100 brands.