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8 Best Mobile Measurement Partners (MMPs) for Mobile App Attribution in 2026
Ivan Žgela
Ivan Žgela 
A mobile measurement partner (MMP) is a third-party platform that attributes app installs and in-app events to the marketing channels that drove them. MMPs are also called mobile attribution platforms. The eight best mobile measurement partners in 2026 are AppsFlyer, Adjust, Singular, Branch, Kochava, Tenjin, Airbridge, and Affise MMP.
The MMP category changed sharply over the past 12 months. In June 2026, Google, Meta, Moloco, and Unity announced a Series E investment of more than $1 billion in AppsFlyer, at a $2.7 billion valuation, and every major MMP now ships an AI assistant. Meanwhile, only 21% of iOS marketers say they are confident in their attribution setup, according to a large survey done by one of the MMPs.
The rankings in this article are based on verified 2026 pricing, feature research across all eight platforms, and attribution data from the Apple Ads accounts SplitMetrics manages.
A mobile measurement partner works through a single SDK integrated into your app. That SDK replaces the separate tracking code every ad network would otherwise require, and it feeds one attribution pipeline:
One important detail about the integration is that a download is not an install. Apple Ads counts a download when a user taps “Get” on the App Store. An MMP counts an install when the user opens the app for the first time.
Default attribution windows differ too – Apple Ads looks back 30 days, while most MMPs use 7 days. These two differences explain most of the gaps teams see between platform numbers and MMP numbers, and the fix is covered in the Apple Ads chapter below.
MMPs are essential because ad platforms report on their own performance. Meta, Google, and TikTok each count conversions with their own rules, and they routinely claim credit for the same install. An MMP applies one attribution model across every channel and decides which source actually earned the credit.
The eight platforms below cover most common use cases, from enterprise multi-channel measurement to indie gaming budgets. Each profile states verified pricing and who the platform fits best.
AppsFlyer is the largest mobile measurement partner by market presence, used by 15,000+ brands with the broadest ad network integration ecosystem in the category.
Founded in 2011, AppsFlyer remains independent. In June 2026, Google, Meta, Moloco, and Unity announced a Series E investment of more than $1 billion at a $2.7 billion valuation in AppsFlyer. The deal is still subject to regulatory approvals.
What makes AppsFlyer stand out in 2026:
Appsflyer pricing (source):
Best for: mid-size to enterprise teams running four or more paid channels that need the deepest partner ecosystem.
SplitMetrics is a premium AppsFlyer partner. SplitMetrics Acquire connects to AppsFlyer through a no-code integration that ties Apple Ads spend to AppsFlyer-attributed revenue at the keyword level.
Adjust is a full-suite MMP with the strongest automation stack in the MMP category. Adjust has been part of AppLovin since 2021, and the ownership shows in the product’s pace: AppLovin’s resources fund one of the fastest release cycles in the category, from Growth Copilot to InSight incrementality.
SplitMetrics partners with Adjust as well – SplitMetrics Acquire supports Adjust integration down to ad revenue tracking, which only two MMPs offer in an integratable way.
What stands out with Adjust in 2026:
Adjust pricing (source):
Best for: teams that want measurement and campaign automation from one vendor, and gaming-heritage apps scaling internationally.
Singular is the analytics-first MMP, combining attribution with cost aggregation and marketing ETL that pipes clean data into your BI stack. Singular is independent and an official Google App Attribution Partner.
Singular is also the price challenger among full-suite MMPs with $0.05 per conversion against AppsFlyer’s $0.07.
What makes Singular stand out in 2026:
Singular pricing (source):
Best for: data-mature teams and agencies that treat the MMP as a data pipeline, not just a dashboard.
SplitMetrics Acquire also supports a full integration with Singular.
Branch is the MMP built around deep linking, and that remains its differentiation in 2026: attribution plus the linking infrastructure that connects email, SMS, QR codes, web, and social into measurable app journeys.
Branch is independent and an official Google App Attribution Partner.
What stands out with Branch in 2026:
Branch pricing (source):
Best for: brands where owned channels – email, SMS, QR, web-to-app – matter as much as paid attribution. E-commerce and media apps get the most from Branch’s linking stack.
SplitMetrics Acquire fully integrates with Branch.
Kochava is the omnichannel measurement platform among MMPs, covering mobile alongside CTV, and one of the few vendors with published pricing. Kochava is independent and an official Google App Attribution Partner.
What Kochava is known for lately:
One item to know: in May 2026 the FTC announced a settlement with Kochava restricting the sale of sensitive location data through its data marketplace. The order covers the data-marketplace business, not the attribution product.
Kochava pricing (source):
Best for: advertisers measuring mobile and CTV together, and teams that want configurable attribution with pricing they can see before a sales call.
If you are running Apple Ads and use Kochava, SplitMetrics Acquire has an option to integrate with Kochava.
Tenjin is the indie and small-studio MMP, with the lowest entry cost of any credible attribution platform and an all-inclusive feature policy: every product, including SKAdNetwork tooling, is available on every tier.
Tenjin is independent and an official Google App Attribution Partner – the only budget-tier MMP on that list.
What makes Tenjin stand out in 2026:
Tenjin pricing (source):
Best for: indie game studios and small teams that need real attribution without enterprise pricing – the natural first MMP for teams that may move to a full-suite platform later. Tenjin users can integrate the tool with SplitMetrics Acquire.
Airbridge is the newest name worth shortlisting among full MMPs, and it holds the credential that matters most for a challenger: Airbridge is one of only seven official Google App Attribution Partners, alongside AppsFlyer, Adjust, Branch, Kochava, Singular, and Tenjin.
Airbridge’s core pitch is unified web and app attribution in one platform, with the most accessible entry pricing of any MMP on this list.
Things Airbridge offers and that make it worth considering for app attribution:
Airbridge pricing (source):
Best for: teams that want a modern MMP without enterprise procurement – especially apps where web and app journeys mix, and teams priced out of the incumbent platforms.
Affise MMP is the specialist pick on this list, built for attribution scenarios most MMPs handle poorly or not at all: distribution outside the official app stores, Telegram Mini Apps, and CTV.
Affise MMP is a separate product from Affise Performance, the company’s partner-marketing platform – evaluate them independently. The platform is SOC 2 Type II certified, GDPR and CCPA compliant, and actively maintained.
Why we are adding Affise to the list and what its core features are:
The subscription analytics layer deserves a note: most MMPs need a companion product like RevenueCat or Adapty to connect attribution to subscription revenue. Affise MMP builds that connection in, which simplifies the stack for subscription apps.
Affise is not on Google’s App Attribution Partner list, and its public documentation does not confirm SKAdNetwork or AdAttributionKit postback support. Teams running significant iOS paid acquisition should confirm iOS attribution coverage directly with Affise.
Affise MMP pricing (source):
Best for: apps distributed outside the major stores, Telegram-first products, subscription apps that want attribution and revenue analytics in one platform, and teams already in the Affise ecosystem.
Three things make a platform a mobile measurement partner:
A tool can do the first job without the other two – it can see that an install happened without knowing which ad caused it. That is the difference between the platforms below and the eight MMPs above.
RevenueCat is a subscription management and revenue analytics platform. Your MMP answers “which ad drove this install”; RevenueCat answers “what is this user worth.” It has no install attribution and doesn’t claim any.
Things to highlight about RevenueCat:
Pricing (source):
Best for: subscription apps pairing revenue analytics with any MMP on this list.
SplitMetrics Acquire supports integrations with RevenueCat.
Adapty, Apphud, and Qonversion do the same job as RevenueCat, and all three rely on MMP integrations for attribution rather than doing it themselves – Qonversion lists AppsFlyer, Adjust, and Singular among its MMP integrations. All four platforms in this category integrate directly with SplitMetrics Acquire, with slightly different event coverage:
| Platform | What it sends to attribution tooling |
|---|---|
| RevenueCat | Enriched purchase and subscription events; no installs |
| Adapty | Up to 16 subscription event types; in-app events only |
| Apphud | Subscription events, plus install and reinstall event notifications |
| Qonversion | Subscription events only |
One clarification on Apphud, since it looks closest to an MMP: Apphud’s SDK reports that an install occurred, but it holds no ad touchpoint data and applies no attribution model – it cannot say which campaign earned the install. Reporting an install and attributing one are different jobs.
If you run a subscription app, you will almost certainly pair one of these four with your MMP. Which one is a business decision, not an attribution decision – none of them replaces the MMP.
AppMetrica, owned by Yandex, does offer install attribution – which is exactly why it keeps appearing on MMP lists.
The gap is accreditation. Meta and Google share campaign-level attribution data only with their officially accredited measurement partners, and AppMetrica is not on Google’s App Attribution Partner list, so attribution for the largest paid channels stays incomplete compared to an accredited MMP.
What to highlight about AppMetrica:
Two considerations for advertisers: AdAttributionKit support is undocumented, and Yandex ownership raises data-residency questions some legal teams will want to review.
Pricing (source):
Best for: budget-constrained developers, CIS-market apps, and teams that want a free analytics layer next to an accredited MMP.
Which MMP is the best depends on what exactly your app is aiming for:
Here is how all eight compare on the factors that decide shortlists:
| MMP | Free tier | Paid entry | Google AAP | Best for |
|---|---|---|---|---|
| AppsFlyer | 12K conversions, first year | $0.07 per conversion | Yes | Enterprise multi-channel |
| Adjust | 1,500 attributions/month, 12 months | Quote-based | Yes | Automation-first teams |
| Singular | 15K conversions | $0.05 per conversion | Yes | Data-mature teams, agencies |
| Branch | Trial tier, 3 ad partners | Quote-based | Yes | Owned-channel brands |
| Kochava | 10K conversions/month | From $500/month | Yes | Mobile + CTV together |
| Tenjin | 2K conversions/month | $0.04 per conversion or $200/month | Yes | Indie gaming studios |
| Airbridge | 30-day trial | From $40/month | Yes | Small teams, web + app |
| Affise MMP | Trial available | From $700/month | No | APK, Telegram, CTV niches |
Attribution quality has a measurable proxy: Install Rate, the share of Apple Ads downloads that your MMP successfully matches to an install.
How the two numbers relate:
SplitMetrics Acquire data across Apple Ads accounts shows where each MMP typically lands:
| MMP | Median Install Rate | Normal range |
|---|---|---|
| AppsFlyer | 89.4% | 83.5-95.4% |
| Singular | 81.6% | 62.7-87.9% |
| Branch | 79.5% | 61.8-88.0% |
| Adjust | 78.1% | 63.1-85.2% |
| Kochava / custom trackers | – | Below 50-60% signals a configuration issue |
Note on the table: this is not a quality ranking. Install Rate reflects each MMP’s default settings as much as its matching technology. Common reasons the number runs low:
An Install Rate below the normal range is a diagnostic signal, and the fixes are configuration changes, not platform migrations. Above 100% usually means heavy reinstall activity, not an error.
These benchmarks come from SplitMetrics Acquire, where Apple Ads attribution data from many accounts runs through one platform. Compare your own Install Rate against the normal range above – it’s a free health check to run before blaming your MMP.
MMP pricing runs on one of three models: per conversion, per attribution, or per data volume. Which model you’re on matters more than the sticker price, because they scale differently as your app grows.
A general rule is that per-conversion pricing is better while you’re finding product-market fit, and volume-based tiers get cheaper once install volume is stable and predictable. Switching pricing models at scale can cut the measurement bill without switching vendors – ask your MMP for a model change before you shop for a new platform.
Every MMP on this list has a free tier or trial, and three are genuinely usable free for small apps:
All four free tiers include full attribution features, not limited demos. If you outgrow free tiers, the per-conversion billing starts rising immediately, and apps usually cross the limit mid-campaign rather than at a planned upgrade point.
Based on the published rates across the eight platforms, realistic monthly totals by app stage are:
Four costs commonly appear after signing a contract with an MMP, beyond the subscription price:
Choosing an MMP comes down to five questions, and you already have most of the answers from the profiles above:
You need an MMP from the first dollar of paid user acquisition across more than one channel. If you use one channel, organic-only, or are in the pre-launch stage – the platform’s own reporting and a free tier are enough.
One threshold matters on iOS: SKAdNetwork attribution needs roughly 80 installs per day per app to clear Apple’s privacy thresholds reliably. Below that volume, expect gaps in iOS campaign reporting no matter which MMP you pick – a reason to start with a free tier rather than delay measurement entirely, since attribution history only accumulates from the day the SDK goes live.
Switching MMPs is a four-step process, and the order matters because running two attribution SDKs in parallel double-counts events:
Expect a transition period where numbers look odd: attribution windows restart from zero, and cohort metrics rebuild from the integration date. That period is normal, not a sign the migration failed.
App Tracking Transparency limited device-level tracking on iOS, and the cost of that shift is well documented. A study published in Management Science, covering 1,221 firms advertising on Meta, Google, and TikTok, found that cost per conversion on Meta rose 73.2% after the ATT rollout, and e-commerce firms most dependent on Meta lost 37.1% of revenue compared to less-dependent peers.
An MMP recovers as much measurement precision as privacy frameworks allow by combining consented device-level data, aggregate frameworks like SKAdNetwork, and modeled attribution into one reporting layer.
MMP fraud suites screen every install source in one place, and that full-channel visibility is what makes detection possible. AppsFlyer’s State of Fraud 2026 report, built on 106.4 billion installs, found that 52% of fraudulent installs now arrive through organic traffic, and Android finance apps have seen roughly half of their installs fail real-user checks for five consecutive quarters. A single ad network cannot see fraud moving between channels, but a measurement layer that sees all of them can.
The operational reason to run an MMP is simpler than any of the above – optimization tools need attribution data to work. SplitMetrics Acquire, for example, requires an MMP integration to tie Apple Ads keywords to revenue. Without attribution data, there is no ROAS to optimize against.
Apple Ads attribution runs through Apple’s own AdServices framework, and every accredited MMP on this list supports it. The integration matters more in 2026 than it used to: per Kochava’s mid-2026 data, Apple Ads now represents 36% of iOS attribution volume – more than three times SKAdNetwork’s share.
The integration itself is no-code at every major MMP: you activate Apple Ads as a partner in the MMP dashboard and configure the settings below. No engineering ticket required.
Apple Ads and MMPs count differently by design, and the differences are systematic, not errors:
| Factor | Apple Ads | MMP |
|---|---|---|
| Conversion counted at | Download (user taps “Get”) | Install (first app open) |
| Click lookback window | Fixed 30 days | Typically 7 days by default |
| Redownloads | Always counted as redownload | New install or reattribution, depending on settings |
| Attribution model | Self-attributes when a user engages and downloads | Last click across all networks |
| Data timing | Syncs near real time | Postbacks lag 24-72 hours |
A user who taps an ad, downloads, but opens the app 10 days later lands inside Apple’s 30-day window and outside the MMP’s default 7-day window – Apple Ads reports the conversion, the MMP calls the install organic. Multiplied across a campaign, that one difference produces most of the reported gap.
Four settings close most of the gap, and they apply across AppsFlyer, Adjust, Singular, Branch, and Kochava:
The health check for all four is Install Rate, covered in the benchmark section above: below the normal range for your MMP, one of these settings is usually the cause.
Apple Ads reporting stops at the download. An MMP integration extends measurement to what happens after: trials, subscriptions, purchases, and revenue, attributed back to the exact keyword that drove the install.
Connecting an MMP to SplitMetrics Acquire is a no-code setup: you activate SplitMetrics Acquire as a partner integration inside your MMP dashboard, and installs and events start syncing within hours.
SplitMetrics is an Apple Ads Partner and SplitMetrics Acquire connects Apple Ads with ten measurement platforms – AppsFlyer, Adjust, Singular, Kochava, Branch, Tenjin, plus the subscription platforms RevenueCat, Adapty, Apphud, and Qonversion. It also combines Apple’s near-real-time data with MMP postbacks, so bidding reacts immediately while revenue data deepens over the following days. The result is having ROAS per keyword instead of cost per download.
The best mobile measurement partners in 2026 are AppsFlyer, Adjust, Singular, Branch, Kochava, Tenjin, Airbridge, and Affise MMP.
Pick the MMP that fits your scale and channels, configure it to match how the ad platforms actually count, and revisit the choice when your volume changes – not when a vendor’s ad campaign finds you.
