Best Mobile Measurement Partners in 2023

Credible and properly attributed data is key to smarter decision-making on Apple Search Ads campaigns and a profitable scaling of your account. Mobile app marketers turn to third-party tools called mobile measurement partners (MMPs) to track, organize, and visualize metrics of ad campaign performance, including data tied to in-app activity — and understand the performance of their mobile app marketing campaigns across channels.
Choosing a reliable MMP is of utmost importance. You should treat it as a compass that helps you navigate the troubled seas. The task is anything but ordinary, so we’ve decided to pull together this article and recite some of the best mobile measurement partners in 2023.
Before deciding on what mobile attribution platform to select, make sure you’ve gone through this basic checklist containing MMP-related questions first:
Inevitably, answering these questions will take time since picking an MMP isn’t a standard assignment. To simplify this process even more, we’ve prepared a list of the best mobile measurement partners in 2023 that have both amazing features and a stellar reputation.
Leverage real-time Apple Search Ads Benchmark Dashboard to access up-to-date insights on TTR, CVR, CPM, CPT, CPA for Apple Search Ads.
Please note that mobile measurement platforms are listed here exclusively in alphabetical order.
Everyone who devoted their career to the mobile industry has heard of Adjust, one of the leading mobile measurement partners in the world. They’ve been around since 2012 and established themselves as the company with the highest safety standards. One of the principles of their business is “security and user privacy is at the heart of what we do”.
Adjust is a trusted partner of thousands of apps and brands. Their customer list includes Yelp, Booking.com, Soundcloud, Spotify, and many others.
Adjust is widely considered to be one of the most renowned mobile measurement partners. Here are some of the benefits the platform guarantees users:
AppsFlyer is another titan hailed by the mobile industry. It’s a SaaS mobile attribution and marketing company offering a robust toolkit to anyone who wants to optimize their acquisition funnel and get a clear understanding of their users’ journey while getting solid protection from fraud. AppsFlyer was founded in 2011 and has been the driving force for the industry since its inception. No surprise that one of their tag lines is “we don’t just lead the market, we helped define it”.
An exceptional suite of services and future-focused thinking got AppsFlyer such customers as Disney, Snapchat, Calm and thousands of others.
To help you learn more about AppsFlyer as an MMP, we’ve described below some of their features that might be of interest to you:
Branch definitely deserves to be crowned as one of the best mobile measurement partners in 2023. Their journey started in 2014 and eventually led them to get over 100,000 apps, including a lot of the Fortune 500 companies such as BuzzFeed, TikTok and Shopify, 2,000 tech partners, and more than 3 billion users around the world.
Branch isn’t only an effective mobile measurement partner, it’s also a great mobile linking platform that provides a first-rate deep linking experience for its customers.
Branch possesses many merits — and it’s really difficult to enumerate all the amazing features you should pay attention to. For this reason, we’ve listed some of the features and offers from this MMP that we at SplitMetrics love best:
A real time data solutions company, Kochava’s main objective is to help you measure everything with one platform that first saw light in 2011. The people behind the company knew the challenges mobile publishers face firsthand as the team was building mobile apps for a variety of industries. Their venture then developed into a full-fledged MMP solution.
The expertise of Kochava’s teammates and their innovative solutions won over such companies as BBC Worldwide, CBS, MobilityWare.
If you’ve got Kochava in your MMP selection list, consider exploring the following advantages of the platform in more detail:
When it comes to in-app subscriptions, RevenueCat is a true expert in this field. The company takes the pain out of building and managing in-app subscriptions. With RevenueCat, there’s no need for diving into backend coding and server maintenance. All you have to do is put their SDK into your app.
The platform also enables marketers and product teams to get cross-platform analytics, customer history timelines, and in-app event data, ensuring your app grows on insights, not guesswork. Top apps on Google Play and the AppStore (Notion, Zero, PhotoRoom, Mindvalley) choose RevenueCat for their solutions.
There are plenty of reasons to love RevenueCat:
Singular is a marketing intelligence platform that empowers marketers to grow their businesses with unified marketing analytics. One of their mottos is “go beyond legacy attribution solutions”, and Singular’s team is true to these words. The platform is a great choice for everyone eager to kill two fowls with one stone: they’ve got a wide range of solutions for mobile attribution, SKAdNetwork attribution, fraud prevention, ad monetization, and more.
Singular is a well-regarded MMP trusted by companies from the Fortune 500 list. You can find lots of familiar names and brands among their clients, such as LinkedIn, Twitter, Lyft, EA, Rovio, and others.
Here’s just a short list of some of Singular’s best features:
If you’re developing a mobile game, you should really look into Tenjin, the partner of such publishers as Voodoo, SayGames, Ruby Games, and many others. This mobile measurement partner has been a gaming darling for a while — and deservedly so.
The company’s mission is to equip you with the Growth Data Infrastructure that will help you accelerate your growth. Tenjin supports mobile app and game publishers with prominent industry features like cost attribution and ad revenue trackers. What’s more, they allow you to track your attribution for free!
We’ve mentioned a few advantages of choosing Tenjin as your MMP. Here’s a more detailed look at the platform:
One of the most important aspects of working with MMP is that you can stitch together the in-app data with spend data from Apple Search Ads (with granular dimensions of campaigns, ad groups, and keywords) and get a bird’s eye view of your account and optimize ROAS.
Unifying different data formats from your MMP and Apple Search Ads while manipulating multiple Excel sheets is time-consuming, with a high chance of data discrepancy and mistakes. That’s why at SplitMetrics Acquire (formerly SearchAsHQ), we designed an in-built integration solution to bridge the gap between Apple Search Ads and your MMP.
Take advantage of a built-in integration with our reliable partners: AppsFlyer, Kochava, Adjust, Branch, Tenjin, Singular, AppMetrica, RevenueCat. Connect your MMP in a snap, tack subscriptions, purchases, registrations, the app opens, revenue, or any custom metrics. Integrate your MMP in 10 minutes and see the full-funnel analytics within a user-friendly interface.
Besides providing a reliable solution within SplitMetrics Acquire, an our support team manually double-checks your data and keeps an eye on significant changes to ensure 100% accuracy.