How Users Behave on the App Stores: the App Store vs. Google Play

Decode user behavior on two biggest app marketplaces. Get actionable insights to incorporate into your strategy.

What's inside?

Learn the difference in user behavior on the App Store and Google Play to incorporate in your paid UA and ASO strategy.

Download the report to get valuable insights on:

  • The factors influencing user behavior on both platforms.
  • The behavior differences in terms of the app discovery, acquisition, and many more.
  • User perception of the different app’s product page elements.
  • Effective mobile marketing strategy capitalizing on user behavior differences.

SplitMetrics Optimize: Validate concepts and ideas

Win more conversions with SplitMetrics Optimize, an advanced mobile optimization platform for data-driven decision making, user behavior testing, validation of ideas, concepts, and features via A/B tests for iOS and Android on the product, search and category pages.

30K experiments
to find and validate ideas on any stage of app's lifecycle
50+ metrics
to track user behavior real and reveal patterns
63% lift
of average conversion rate ensured by dynamic optimization
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Lifestyle Apps: ASO and UA Trends

Get actionable tips to grow your Lifestyle app at scale.