As Apple Search Ads reaches a maturity stage, SplitMetrics Benchmarks Report over long periods of time helps understand the trends in inventory prices and user behavior. That's particularly the case zooming on specific verticals. The 2022 cases of Finance, Entertainment or Food & Drinks are particularly revealingThomas Petit, Growth Consultant
We analyzed 15 App Store categories and 61 markets to deliver average cost and conversion metrics for Apple Search Ads search results campaigns:
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