"SplitMetrics provides a fantastic way to improve our app store landing page conversion which eventually improves our organic traffic and reduces acquisition costs."
Intelligent optimization of screenshots has a tendency of boosting app conversion by 18% on the average. It’s not surprising, screenshots take a considerable part of an app store product page.
Furthermore, the visual nature of this highly impactful element wins over users as visual communication runs the show nowadays. In the process of app optimizing, remember that a fair amount of users base their app installing decisions primarily on the quality of screenshots.
Rovio: Angry Birds 2 gets 13% Better Conversion Thanks to A/B Testing
OLBG: Optimization of iOS Screenshots Brings 61% Conversion Boost
Prisma: How A/B Testing of 2016’s App of the Year Resulted in 20% Conversion Increase
FiftyThree: How Paper App Got 33% More Installs A/B Testing Screenshots
ZiMAD Gets 36% Conversion Uplift by Optimizing Screenshots for Japan
FreshPlanet: Shorter Captions and Bolder Graphics Give SongPop2 10% Better CVR
ZiMAD: App Screenshots Redesign Results in 32% Conversion Lift
Empire City Casino: How to Achieve 31% Conversion Lift with Simple Screenshots Edits
ŠKODA LittleDriver: A/B Testing of iOS Screenshots for iPad Triggers 15% Conversion Growth
The refinement of an icon normally results in 13% conversion increase so be careful selecting it when app optimizing. After all, an app’s icon is one of the the first things potential users see and it acts like some sort of a logo.
A good icon should not only grab the attention of app store visitors instantly, it should also convey the essence of your app or genre of your game. Simplicity and lack of excess elements are to become your guiding principles in the process of icon app optimizing.
Ciliz: improved conversion rate by 19% with icon optimization
MyTona: Halloween Update of App Icon Helps to Increase Conversion by 9%
Darby Smart: Updated Easy to Understand Mobile App Icon Brings 10% Conversion
Mallzee: Learning Value of A/B Testing Negative Results and Getting 10% Conversion Improvement
App Family Kids: How to Double App Downloads Changing Android App Icon
When it comes to app optimizing for the stores each and every detail matters. To seize all opportunities A/B testing offers it’s highly important to look into the matters of pre-launch testing, localization for other markets, negative results interpretation, mastering description, etc.
In the course of app optimizing, individual changes may result in considerable app conversion growth. Nevertheless, complex approach to A/B testing of store product pages is a must if you aspire to become a real high-flyer.
Rockbite Games: increased visibility & organic traffic by 30%
Lab Cave: 314% increase in installs with SplitMetrics A/B testing
MSQRD: 5 App Viral Marketing Hacks Which Enhanced Conversion by 13%
Pixel Federation: Reinforcement of Pre-Launch Phase with A/B Testing Results in 25% Conversion Boost
Hobnob: App Optimizing with SplitMetrics Alters Company’s Trajectory and Triggers 64% Conversion Boost
Apple Search Ads has proven its cost-efficiency and potency since launch. This traffic sources can boast 30% higher ARPU and 40% lower price if you compare it to other ad channels.
More and more user acquisition managers decide to give Apple Search Ads a shot. Yet, some of them are not ready to face peculiarities of this ad network which is based on keywords and match types. SplitMetrics Acquire (formerly SearchAdsHQ) helps mobile publishers to optimize Apple Search Ads workflow and automate a lot of activities.
United Tech: tripled daily installs via Apple Search Ads
Skidos: Grows Spend x2 and Optimizes Apple Search Ads with 200+ Automated Rules
FxPro cuts CPA for conversions by half
Cut CPG in half & get 4x conversions in Apple Search Ads
Automated Apple Search Ads and improved campaigns performance
TTR increase by 33.75% and install rate boost by 27%
Doubled ROAS and new downloads in Asia increased by 900%
Stocard optimizes campaigns for in-app events in 20+ countries with automation rules
Pixum: Spends x3 less time on Apple Search Ads management with SearchAdsHQ automation rules
Game Hive: Doubles install rates and scales by 15% with optimization and automation via SearchAdsHQ
Flyin: Tracking important app events through the SearchAdsHQ dashboard
InnoGames: Improving Generated Profit by 22,5% with Help of SearchAdsHQ
Verv: Reinforcing Apple Search Ads Statistics with Post-Install Events
Red Rock Apps: Campaigns Optimization with SearchAdsHQ Unlocks Apple Search Ads Potential