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Custom product page testing at scale: introducing a Switch method for CPP Experiments
Custom product pages: a playbook for scaling Apple Ads performance
Learn the workflow top advertisers use to turn custom product pages into a reliable growth lever with SplitMetrics Acquire: from audience and keyword research, through structured testing, to full-scale activation.
October 7, 2026
5 PM CET
45 minutes
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Agenda
Join SplitMetrics product and UA experts alongside a growth marketer from BetterSleep, a global sleep and wellness app, as they break down a proven framework for winning on Apple Ads with custom product pages.
Ask the right research question before you build a page; using Iris, the AI agent, to scope opportunities across your account and the competitive landscape.
Map the custom product pages your competitors are running today, plus the keywords they're tied to and how they're performing, so every idea is backed by real market evidence.
Run up to four custom product pages against live paid traffic, measured on the metric that matters most to you, while your campaign keeps its full momentum.
Schedule your winning page to go live at exactly the right moment, fully automated, so performance keeps compounding without a manual swap.
Customer stories
+40.5% ROAS, +42.6% TTR, -10% CPA
Using CPP experiments in SplitMetrics Acquire, BetterSleep turned CPP testing into a repeatable performance lever instead of a one-time creative refresh.
+52% conversion rate, +153% free trial starts, -50% cost per trial
By matching CPP creative to specific search intent (like AI image generation), Picsart turned a single feature into a targeted acquisition channel.
2x tap-through rate, 2x installs, ~4x purchases
tonestro used CPPs to speak directly to two very different user segments — first-time learners and returning musicians — instead of one generic page.
+43% downloads, +32% download rate, -39% cost per registration
Testing four custom product page hypotheses against live search campaigns in a two-week regional test, Olymp Trade found the design that converted, cutting acquisition cost while lifting registrations.
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About us
SplitMetrics is a mobile marketing performance company that combines proprietary market data, purpose-built AI and industry experts to maximize ROAS for mobile app businesses and global brands. SplitMetrics is the team behind SplitMetrics Acquire for Apple Ads automation, App Radar for App Store Optimization, SplitMetrics Optimize for app store A/B testing and SplitMetrics Growth Services for fully managed multichannel advertising.
$2B
Ad spend supported
97M
Data points processed daily
+850M
Keywords analyzed daily
