Holiday Playbook for Apple Ads Campaigns

Make your acquisition spend work harder

BetterSleep achieved a 40.5% increase in ROAS in a SplitMetrics customer thanks to custom product page testing.

Why it matters for Christmas: When seasonal budgets are working harder, improving the return from your acquisition spend is especially valuable. Use the run-up to Christmas to review which product page experiences could help you get more from your campaigns.

Automate campaign adjustments to scale more efficiently

InnoGames used SplitMetrics Acquire to optimize Apple Ads campaigns, cutting budgets on underperforming campaigns and increasing budgets on profitable ones faster. Automated rules helped keep CPAs and budgets within target ranges.

Why it matters for Christmas: Seasonal performance can shift quickly. Having clear rules and faster ways to adjust bids and budgets helps teams respond to changing results, control spend and scale campaigns with more confidence.

Connect better tap-through performance with more purchases

tonestro achieved these results in a customer example focused on custom product page performance.

Why it matters for Christmas: Seasonal campaigns need more than attention. Use your product page strategy to think beyond taps and installs, and consider the downstream actions that matter to your business.

Improve acquisition efficiency

Olymp Trade improved its download and registration metrics leveraging a smart and structured custom product pages testing approach.

Why it matters for Christmas: When you’re competing for seasonal demand, acquisition efficiency matters. Use these results as a reminder to review the full journey from ad impression to the action that counts, before budgets and demand shift.