Custom product pages: a playbook for scaling Apple Ads performance

Learn the workflow top advertisers use to turn custom product pages into a reliable growth lever with SplitMetrics Acquire: from audience and keyword research, through structured testing, to full-scale activation.

What you’ll learn

In this session, SplitMetrics product and UA experts alongside a growth marketer from BetterSleep, a global sleep and wellness app, will break down a proven framework for winning on Apple Ads with custom product pages.

We’re covering three things in 45 minutes: the framework for turning custom product pages into a scalable lever, the practitioner playbook for running it well, and a story from a real growth marketer who mastered the CPP testing and almost doubled ROAS.

The framework we’re showing live on SplitMetrics Acquire:

• Research. Our AI assistant Iris surfaces where to focus before you design a single page.
• Ideate. Mapping what’s already winning on competitor CPPs, with the keywords and performance behind it
• Test. Running up to 4 pages against live traffic without pausing your ad group’s momentum.
• Activate. Rolling out the winning page across campaigns once you have the best performer. 

The practitioner playbook: Armine Marukyan (User Acquisition Manager, SplitMetrics Growth Services) shares how she runs this system across client accounts: what actually separates a CPP test that moves the needle from one that doesn’t.

The customer story: Yuliia Hrabenko (Growth Marketing Manager, BetterSleep) walks through her own best practices, sharing what she did to achieve a 40.5% ROAS lift and 42.6% higher TTR.